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Customer Paradigm’s eLearning Series:

Written by , founder of Customer Paradigm

Magento How-To Tutorials:

SEO Myths Debunked:

Four Tips to Get Your Magento Website Ready for the Holidays:

Top 7 SEO Mistakes to Avoid on Magento Websites:

2012 Internet Marketing Trend Series:

    Top Ten Tips for eCommerce Success on Your Website:

    • Top Ten eCommerce Tips for Your Website #8: Take PayPal

      March 21, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Many eCommerce websites are losing out on 12% or more by not accepting PayPal on their website.  eCommerce Tip #8: Take PayPal Make It Easy to Purchase With PayPal   Did you know that PayPal handles 12% of the eCommerce transactions in the United States, ...
    • Top Ten eCommerce Tips for Your Website #7: Online Donations in Wake of Haiti

      March 21, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein In the wake of unspeakable tragedy in Haiti, today’s eCommerce tip focuses on secure online donations – and the pros and cons of the different mediums. I encourage you to give if you’re able. eCommerce Tip #7: Online Donations Best Ways to Donate ...
    • Top Ten eCommerce Tips for Your Website #6: Do The Math

      March 21, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Today’s eCommerce tip focuses on doing the math for people. For most people, a 10% discount doesn’t mean anything until you translate it into actual numbers. With over 10 years of testing, I’ll discuss the best ways to display prices on an ...
    • Top Ten eCommerce Tips for Your Website #5: Recently Viewed Items

      March 21, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Today’s tip – displaying recently viewed items – can help people better navigate your site and increase sales. eCommerce Tip #5: Recently Viewed Items I Can’t Figure Out How To Get Back To That Product! If you’re like me, you’ve been on an eCommerce ...
    • Top Ten eCommerce Tips for Your Website #4: RDFa Microformatting

      March 21, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein For eCommerce websites, a new technology called RDFa tagging can help people find your products quickly and easily. Some of the sites we’ve tagged with RDFa informatoin have seen dramatic increases in sales. eCommerce Tip #4: RDFa Tagging Most websites are designed to be ...
    • Top Ten eCommerce Tips for Your Website #3: Use A Perpetual Shopping Cart

      March 21, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein One of the key elements on an eCommerce site is a perpetual shopping cart that allows you to see what’s in your cart, without having to click to go to another page. It’s a small detail, but a recent study found 64% ...
    • Top Ten eCommerce Tips for Your Website #2: Easy Shopping Carts

      March 21, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein When I want to make a purchase on a website, I want the checkout process to be as quick as possible. I don’t want to have to create an account, go through six slow pages before I can enter in my ...
    • Top Ten eCommerce Tips for Your Website #1: How Fast Does Your Site Load

      March 21, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Our next eLearning Series will focus on top tips for eCommerce sites. But even if your website doesn’t sell a product, many of these tips still apply. eCommerce Tips: How Fast Does Your Site Load? More than a few seconds, and people will go away… ...
    • Top Ten eCommerce Tips for Your Website #10: Tribute To Carol Susan Roth

      March 21, 2005

      Customer Paradigm

      eLearning Series by Jeff Finkelstein It’s with a heavy heart this week that we at Customer Paradigm mourn the passing of a wonderful client, Carol Susan Roth. After a long battle with brain cancer, she passed away earlier this week. She was my wife’s literary agent and ...
    • Top Ten eCommerce Tips for Your Website #9: Unique Selling Proposition

      March 21, 2005

      Customer Paradigm

      eLearning Series by Jeff Finkelstein  As a follow-up to tip #1, How Fast Does Your Site Load? we recently upgraded the DiscountDecorating.com site to a newer and faster server. (The older server couldn’t handle the 575,000 pages per day of traffic and was slowing down the browsing ...

    12 Critical Strategies for Effective Email Communication:

    Top 10 Mistakes to Avoid For Your Website

    • Website Mistake #10: Five Steps To Reduce Clutter

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Five Steps To Reduce Clutter One of my favorite books is called, A Perfect Mess. The author describes why disorganization can often lead to breakthrough discoveries, and why you shouldn’t feel guilty about having piles of paperwork stacked up on your desk. But ...
    • Website Mistake #9: Broken Links, Error 404 Handling and Permanent 301 Redirects

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Broken Links, Error 404 Handling and Permanent 301 Redirects As pages are added and removed from a site, it’s easy for links on other pages of the site to become broken. And if you have banner ads or CPC campaigns running, you ...
    • Website Mistake #8: Your Footer Navigation’s Five Critical Elements

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Your Footer Navigation’s Five Critical Elements Research shows that more advanced users often rely on the footer navigation to find their way around. The advanced user typically doesn’t patiently sift through your site – they want to find what they are looking ...
    • Website Mistake #7: Typooos and Missstakes

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Typooos and Missstakes Poor grammar and spelling reflects poorly on your company. It conveys a less-than-professional impression and shows you don’t pay attention to the little details. Now I know I’m a stickler for grammar and spelling (my team loves to make fun ...
    • Website Mistake #6: Cheesy Flash Intros

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Cheesy Flash Intros Some graphic designers are convinced that the best way to get people to pay attention to what you do is to give them the equivalent of a 30-second commercial each time you visit the site. The big blaring flash intro ...
    • Website Mistake #5: No Privacy Policy

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein No Privacy Policy To be completely honest, very few consumers read the actual privacy policy on a site. Most people other than lawyers and privacy consultants don’t actually read all of the fine print and jargon. But simply having a privacy policy link ...
    • Website Mistake #4: Your Website Content is Stale & Old

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Your Website Content is Stale & Old Have you been to a website that featured a press release from five years ago? Or mentioned that they’ll be visiting a trade show that happened last fall? Not every website needs to be updated each ...
    • Website Mistake #2: Your Site Does Not Explain What You Do

      March 21, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Your Site Doesn’t Explain What You Do   I’ve found that many sites are designed with the “assumption” that the person visiting the site already knows everything about your industry and the products and services you offer. This, I believe, is a mistake. All ...
    • Website Mistake #1: No Way to Contact Your Company

      March 21, 2005

      Jeff Finkelstein

      eLearning Series by Jeff Finkelstein No Way to Contact Your Company? The first mistake to avoid is one we see all the time: There’s no way to contact a company from their website. Did you know that one of the top reasons your current customers visit your ...

    12 Strategies for Effective Search Engine Optimization (SEO)

    • SEO Tip #12. Measure & Track Your SEO Efforts

      April 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 12. Measure & Track Your SEO Efforts How do you know if your search engine optimization is working? The quick answer is this: You need to measure and track how people come to your site. If someone makes a purchase from the site, ...
    • SEO Tip #9. Reverse Archeology

      April 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 9. Reverse Archaeology Archeology, of course, is the systematic method to uncover artifacts from the past that have been buried or forgotten. One of our more famous clients is an archeologist who has been labeled a “real life Indiana Jones.” He’s author of a new ...
    • SEO Tip #8. Age & Experience Matter

      April 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 8. Age & Experience Matter. Google’s continuing mission is to deliver the best search results possible to its end users. So how can a search engine like Google differentiate between a company that is brand new (and might be a fly-by-night operation) versus ...
    • SEO Tip #7. Naming Your Images for SEO Sucess

      April 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 7. Naming Your Images for SEO Success Even though search engines can’t read words inside graphics, they do use the name of the file and other contextual information to increase your rankings. One of the biggest missed opportunities is not naming images with ...
    • SEO Tip #5. Why Sitemaps Are Baby Food For Search Engines

      April 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 5. Why Sitemaps are Baby Food For Search Engines Just a few years ago, the philosophy about sitemaps went something like this: If your customers need to use a sitemap to find their way around your website, you haven’t done your job organizing ...
    • SEO Tip #4. What does a search engine look for?

      April 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 4. What does a search engine look for? At the end of the day, a search engine is in business to help you find the most relevant results possible when you conduct a search. Search engines make their money by selling relevant advertising ...
    • SEO Tip #3. Title Tags & Why They Matter

      April 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 3. Title Tags & Why They Matter   When you search in Google, the search results on the next page each start with a blue underlined link. Here’s an example: What displays in this blue link is usually what is contained ...
    • SEO Tip #2. Don’t Confuse The Search Engines With Graphics

      April 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 2. Don’t Confuse The Search Engines With Graphics   Search engines are really good at reading text. But they’re very easily confused. And if Google gets confused when it crawls through your site, you won’t rank very high in search results. Search engines, for ...
    • SEO Tip #1. Local Search Engine Advertising

      April 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 1. Local Search Engine Advertising For businesses that serve specific geographic regions (i.e. Denver, Colorado), you can create search engine ads in Google and Yahoo that only appear to people in your area. How does this work? A search engine like Google uses ...

    Top 10 Mistakes to Avoid in Direct Marketing:

    • Mistake #10: One Shot Mailing vs Multi-step Campaign

      May 22, 2009

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 10. One shot mailing vs. multi-step campaign In this tight economy, many companies are slashing their marketing budgets. One of the ways that you can stay ahead of the competition is to use a multi-step marketing campaign to promote a high value product ...
    • Mistake #9: Cheap Paper

      May 22, 2009

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 9. Cheap Paper Many years ago, I built custom homes up in the mountains of Colorado, near some of the large ski resorts. I didn’t want to pay for real business cards, so I printed out a few using my inkjet printer and ...
    • Mistake #8: Sending too early or too late

      May 22, 2009

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 8. Sending too early or too late Send too early, and they’ll misplace your mailing. Send too late, and they’ve already made plans, or they don’t have enough time to respond before the deadline. In business, as with much of life, timing ...
    • Mistake #7: No Source Code Tracking

      May 22, 2009

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 7. No Source Code Tracking Let’s say that you own a small retail store, and want to know what marketing is working to get people into the store to buy. You know you need to spend some money to drive traffic. But where ...
    • Mistake #6: Lack of Personalization

      May 22, 2009

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 6. Lack of Personalization Hello!   PERSONALIZATION WORKS! According to Personalized & Database Printing: The Complete Guide, personalization can increase the size of a customer’s order by 25%. For repeat customers, the number jumps to 50% when personalization is ...
    • Mistake #5: Graphics don’t match marketing concept

      May 22, 2009

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 5. Graphics don’t match marketing concept One of my all time favorite marketing blunders was very subtle. It was for a financial services company who wanted “to make your investments soar.” They created an oversized postcard that had a picture of two ...
    • Mistake #4: Sending mail to dead people

      May 22, 2009

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 4. Sending mail to dead people With all of the election fervor in the air, I’m reminded of an election in East St. Louis a few years back, where they had 125% of the population vote. How did this happen? Fraud, mostly. A ...
    • Mistake #3: Not including a way to respond

      May 22, 2009

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 3. Not including a way to respond Some print designers naïvely assume that a customer will understand how the recipient is supposed to respond: Oh, they’ll just pick up the phone and call. Or visit our store. Or visit the website. But the ...
    • Mistake #2: Not making an offer

      May 22, 2009

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 2. Not making an offer One of the top mistakes we see again and again in direct mail marketing is not making an offer. This is different than a call to action, which is also important to get people to act in a ...
    • Mistake #1: Not doing any direct mail marketing at all

      May 22, 2009

      Customer Paradigm

      eLearning Series by Jeff Finkelstein 1. Not doing any direct mail marketing at all While online marketing, including email campaigns and search engine advertising, is extremely cost effective, the fact is that some people respond better to a printed piece of information than an email. Why? Here are ...

    6 Tips for Increasing Business in a Tight Economy:

    • Tip #3: Use incentives to get people to act

      May 23, 2005

      Customer Paradigm

      eLearning Series by Jeff Finkelstein President Obama took the oath of office this week (twice, just to be sure), it’s likely going to be some time before the economy is back to where the Dow tops 14,000 again. One of the quickest ways to increase business in ...
    • Tip #2: Listen to Customers With Surveys

      May 23, 2005

      Customer Paradigm

      eLearning Series by Jeff Finkelstein If you’re like 90% of most customers, when you have a bad experience at a restaurant, you usually won’t complain. You just won’t go back. I know this was true for me (although I’ve gotten better about speaking up recently). My wife ...
    • Tip #5: Redesign or Update Your Website

      March 23, 2005

      Customer Paradigm

      eLearning Series by Jeff Finkelstein So, in full disclosure, I know that this is a self-serving tip. After all, we do help people design, build and update their websites. But this week’s tip goes out to those who have websites that are out of date or don’t fully ...
    • Tip #4: Offer an Educational Webinar

      March 23, 2005

      Customer Paradigm

      eLearning Series by Jeff Finkelstein In these tight economic times, people are often looking for leadership. The organizations that can get ahead of the issues, and let people know what they should be doing in order to achieve success (both personally and professionally), are ones that are more likely to succeed. A ...
    • Tip #6: Reach Out With An Oversized Postcard

      March 23, 2005

      Customer Paradigm

      eLearning Series by Jeff Finkelstein  One of the most cost-effective ways to get in front of new and existing customers is to send an oversized postcard. While email is also a valuable way to stay in touch, the fact is that some people respond better to direct mail. ...
    • Tip #1: Ask For Referrals

      March 22, 2005

      Customer Paradigm

      eLearning Series by Jeff Finkelstein If you’re like me, you’ve been barraged with news of colleagues, friends and family losing their jobs, or businesses that are having a tough time weathering the current economic climate. With banks failing, companies shedding jobs, and whole sectors of the economy in chaos, ...

    8 Ways to Drive Targeted Traffic To Your Website:

    • 8 Ways To Drive Targeted Traffic #3: Host A Contest (Acquire + Retain)

      March 23, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein This week’s tip – Hosting a Contest – can create excitement and increase traffic to your website. (And as part of this tip, we have a small fun contest of our own). Read more below >> (Note: this contest expired in March ...
    • 8 Ways To Drive Targeted Traffic #4: Cost Per Click Advertising (Acquire)

      March 23, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein We’re digging ourselves out of a huge snowstorm here in Boulder, Colorado. The main road into Boulder (US 36) was closed for most of Thursday, and we had about 15″ of heavy snow. Crazy stuff! Congratulations to Susan R. who won last week’s fun contest. ...
    • 8 Ways To Drive Targeted Traffic #5: Email Messaging (Retain)

      March 23, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein While the media loves to focus on the latest and greatest newfangled technology (i.e. Twitter), the reality is that the newest flavor-of-the-month technology doesn’t always perform as well as many of the tried and true methods. Tip #5 – Email Messaging – is a ...
    • 8 Ways To Drive Targeted Traffic #6: Print Advertising (Acquire)

      March 23, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Another great way to get people to visit your website is to reach out with an old-school medium: print advertising. With newspapers struggling for ad revenue, now’s one of the best times to place ads. Prices are low, and you have a better chance ...
    • 8 Ways To Drive Targeted Traffic #7: Build A Useful Web Application

      March 23, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein This week’s tip to drive traffic to your website gives your site visitors something useful… while allowing you to keep in front of them with a branded message. Eight Ways to Drive Traffic To Your Website Tip #7: Build A Useful Web Application (Retain) ...
    • 8 Ways To Drive Targeted Traffic #8: Translate your Site

      March 23, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein We took off a couple of weeks since sending the last newsletter to focus on the Search Engine Optimization Workshop we put on last week. It was a great group who participated in the five hour session! Below is the eighth and final ...
    • 8 Ways To Drive Targeted Traffic #1: Give Away Something for Free

      July 1, 2008

      Customer Paradigm

      eLearning Series by Jeff Finkelstein A website is a destination. Like a store that you have to get into your car and drive to, you have to entice people to come to the site. This next series, Eight Ways to Drive Traffic to Your Website, is designed to ...
    • 8 Ways To Drive Targeted Traffic #2: Write an Article & Put on Your Website (Acquire)

      July 3, 2007

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Eight Ways to Drive Traffic To Your Website Tip #2: Write an Article & Put on Your Website (Acquire) When someone has a problem, one of the first things that they do is go to a search engine like Google and look for relevant ...

    10 Ways to Use PHP on Your Website:

    • 10 Ways to Use PHP On Your Website #1: What is PHP & Why Should I Care?

      March 23, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Our next eLearning series, Top Ten Ways To Use PHP On Your Website, focuses on how you can use the php programming language to deliver a more compelling user experience. What is php and why should I care? Read more below >> ...
    • 10 Ways To Use PHP On Your Website #2: PHP Programming & Geolocation

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Thanks for all of the feedback about the new series last week – it sounds like this is a great topic for many people. This week, we’ll explore how php programming can be used to customize a website, depending on where a user ...
    • 10 Ways To Use PHP On Your Website #3: Random Quotes and Testimonials

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Testimonials are a great way to make people feel from comfortable about your website. But nobody actually reads testimonial pages. The answer… read below >> Ten Ways to Use PHP On Your Website Tip #3: Random Quotes & Testimonials Random Quotes & Testimonials. Testimonials ...
    • 10 Ways To Use PHP On Your Website #4: Using PHP on HTML Pages

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein Have you ever wanted to make a site more dynamic, but didn’t want to have to change all of the page names? There’s an easy way to do this… read more below >> Ten Ways to Use PHP On Your Website Tip #4: ...
    • 10 Ways To Use PHP On Your Website #5: Emergency Contact Information

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein PHP can help you do more than just create web pages. This week’s example highlights how you can keep employee’s emergency contact information in one place and easily accessible. Read more below >> (Note: we are making this script available to anyone for free) Ten ...
    • 10 Ways To Use PHP On Your Website #7: PHP auto-detect mobile visitors to your website

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein We took off last week as we were trying to keep up with all of the influx of work. We’ve hired two new people to our team so that we can crank out projects faster. This week’s PHP tip uses programming to automatically detect ...
    • 10 Ways To Use PHP On Your Website #8: Use PHP to Personalize Your Website With Customers Names

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein We’re thrilled to welcome Boulder, CO-based PlayFair Toys to our client list this week – we’re going to be using PHP to help bring their eCommerce site to the next level. Doesn’t it make you feel good when someone you’ve met before remembers your ...
    • 10 Ways To Use PHP On Your Website #9: Use PHP to Send Emails From Your Site

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein PHP can also be used to send email message from a website. This week’s PHP tip shows how. Read more below >> Ten Ways to Use PHP On Your Website Tip #9: Use PHP To Send an Email From Your Site Confirmation and Alert ...
    • 10 Ways To Use PHP On Your Website #10: Use PHP to Backup mySQL Databases

      March 22, 2010

      Customer Paradigm

      eLearning Series by Jeff Finkelstein PHP can be used to easily back up a database from a website. This week’s PHP tip shows how. Read more below >> Ten Ways to Use PHP On Your Website Tip #10: Use PHP To Back Up A Database From Your Site Backing ...

    Social Media Marketing Tips & Strategies:

      Email Marketing – CAN-SPAN Act Summary:

      Understanding the CAN-SPAM Act of 2003

      Download a summary to make sure your emails comply with the law. Read More > >

      Web Marketing Case Studies:

        Technical Articles by Customer Paradigm:

        • Magento Catalog Page Load Optimization

          September 6, 2013

          Alisa Carscaden

          Magento Site Issue: Our client had complained of slow site speed for a few months. The long load times were significant enough to warrant concern that valuable sales were being lost. It was clear the issue lie in lengthy queries to the database, specifically when loading category ...
        • Magento 1.7.0.2: How to Select Both PayPal Express Checkout and PayPal Standard

          February 15, 2013

          Jeff Finkelstein

          In Magento Community version 1.7.0.2, many of our clients have complained that they have not been able to select more than one PayPal method at the same time. For example, if you are running Magento Community 1.7.0.2, and want to enable both PayPal Express Checkout, as ...
        • Magento Tutorial: Building Products in Magento With Multiple Options

          January 25, 2013

          Customer Paradigm

          In Magento Commerce, the question of how do you best build products with multiple options isn’t straightforward.  In this tutorial, Lonny Burgos, a Magento Certified Developer, guides you through the process.   Questions? Need help with your Magento site? Call us – 303.473.4400 or visit here ...
        • Understanding the CAN-SPAM Act of 2003

          January 17, 2013

          Customer Paradigm

          Free PDF Summary Does your email comply with the new CAN-SPAM Act? Download our free PDF summary, “Understanding the CAN-SPAM Act of 2003.” Included are best-practice recommendations, as well as a detailed Deployment Checklist to use prior to each email campaign. Featured as the top summary in ...
        • Restart the Apache HTTPD Webserver Web Service from Crontab Each Day

          April 23, 2008

          Customer Paradigm

          eLearning Series by Jeff Finkelstein Server Hygiene Tip: Does your server seem to need you to go in every few days and restart the Apache Web Service via SSH or your control panel? If so, you might want to consider an automated solution. Each night at 1:00 am, ...
        • Port 25 Block Workaround for your Linux Server

          March 29, 2008

          Customer Paradigm

          eLearning Series by Jeff Finkelstein If you are having your outgoing email blocked by ISPs like Comcast that perform port 25 blocks, or can’t send out through your server because you’re at a wi-fi location, this fix may be for you. Please note that this may not work ...
        • Restarting Services on a Linux server from command line

          March 23, 2008

          Customer Paradigm

          eLearning Series by Jeff Finkelstein If you have a slow server, sometimes restarting these services from the command line can clear up all of the issues. Here’s the easy process: Please use caution when doing this… you could break things if you’re not careful. Log into the command line ...
        • Removing all root emails from your Linux Server from the command line

          March 23, 2008

          Customer Paradigm

          eLearning Series by Jeff Finkelstein If you have a bunch of emails stuck on your Linux server for the root user, here’s an easy process to remove the root user’s email from the system. Please use caution when doing this… you could break things if you’re not ...

        Privacy Articles by Customer Paradigm:

        • Your Cell Phone Tracks Your Every Movement

          August 23, 2009

          Customer Paradigm

          eLearning Series by Jeff Finkelstein Your Cell Phone Tracks Your Every Movement Boulder, CO – Someday in the not-too-distant future, you’ll be visiting a new city – lost – but your cell phone company will know exactly where you are and may market products and services to you ...
        • Contact Me Now option can help boost Web sales

          February 4, 2009

          Customer Paradigm

          eLearning Series by Jeff Finkelstein Q: We’re not getting any sales leads from our Web site. I know we have lots of visitors (according to our statistics program), but we’re not converting them into prospects. A: Put yourself in the shoes of a potential customer. You’re sitting in ...
        • 45% of U.S. Population Has Email.

          January 17, 2009

          Customer Paradigm

          eLearning Series by Jeff Finkelstein The Dot-Com hype is long, long dead. And the economy is trying to shrug off a recession. Anyone who currently has a job at a technology startup is nervous. And most of the Venture Capitalists are still licking their wounds. The threat ...
        • Avoiding Pitfalls of Outsoucing your PHP Programming

          March 20, 2008

          Customer Paradigm

          eLearning Series by Jeff Finkelstein If you’re looking for a way to have php programming done for your website (perhaps for a content management system, a customized blog, or other web application that needs to tie into a mySQL database), you have several different options. All have ...
        • Are your email messages being blocked or filtered?

          August 27, 2007

          Customer Paradigm

          eLearning Series by Jeff Finkelstein Are your email messages being blocked or filtered? Make sure that your messages get through. On average, 15 percent of messages sent by companies do not get through to their customer’s inbox. Despite strong filters and blacklists, we’re receiving more and more ...
        • Email & Web Marketing Doesn’t Work?

          July 26, 2007

          Customer Paradigm

          eLearning Series by Jeff Finkelstein During recent Rocky Mountain Direct Marketing Assoication events, I’ve noticed two common, interwoven trends discussed among members and attendees. One is a near-religious defense that paper-based direct marketing is not dead, and that it is stronger than ever. The second is that ...
        • GEMI SD Planner – Sustainable Development Software Tool

          February 20, 2007

          Customer Paradigm

          eLearning Series by Jeff Finkelstein Today, the Global Environmental Management Initiative (GEMI) released a new interactive version of its sustainable development tool, the GEMI “SD Planner™”, as well as a new tool, the GEMI “SD Planner™ Gateway.” “GEMI’s mission is to develop tools and information that can ...
        • Make sure your business doesn’t send spam

          November 3, 2006

          Customer Paradigm

          eLearning Series by Jeff Finkelstein Q: Our business wants to send an email campaign out to our list – but we’re worried about privacy and making sure our messages aren’t considered ‘spam.’ How can we avoid problems? A: You’re correct to worry – people are much more sensitive ...
        • Is Your Business Information Safe?

          October 9, 2005

          Customer Paradigm

          eLearning Series by Jeff Finkelstein Officials at Indiana State University confirmed in recent weeks that the names and social security numbers of 10,420 students attending the university during the 1996 to 1997 school year were posted on the Internet due to a mistake during a database upgrade. ...
        • Hotel Privacy: Minor Human Negligence Can Lead to Major Invasion of Privacy

          March 23, 2005

          Customer Paradigm

          eLearning Series by Jeff Finkelstein I’ve written before about how businesses need to carefully safeguard the privacy of their customer’s information, but a recent privacy incident nearly took my breath away because it struck so close to home. It’s not because of what actually happened but what ...
        • Cell records used to punch hole in suspect’s story

          January 25, 2005

          Customer Paradigm

          eLearning Series by Jeff Finkelstein By Alex Dominguez The Associated Press Originally published December 17, 2004. Baltimore Sun Whenever a cell phone is on, somebody somewhere can use it to track its owner’s movement. Investigators used that little understood fact about cell phones to punch holes in suspect ...
        • Peeping Phones: Doesn’t Privacy Matter?

          December 23, 2003

          Customer Paradigm

          eLearning Series by Jeff Finkelstein Op-Ed Letter Printed in NY Times Published: December 19, 2003 To the Editor: In an attempt to sell more minutes, wireless phone providers ignored the privacy implications of a portable, covert digital camera embedded in a cellphone (“Calling ‘Candid Camera,’ ” editorial, Dec. ...
        • Jeff Finkelstein to be Keynote Speaker for Rocky Mountain Direct Marketing Association

          May 28, 2003

          Customer Paradigm

          eLearning Series by Jeff Finkelstein BOULDER, CO, May 22, 2003 Jeff Finkelstein, founder and president of Customer Paradigm, a Boulder-based privacy consulting and Web marketing company, will be the keynote speaker for the RMDMA’s June 5th Meeting at the Arvada Center on 6901 Wadsworth Blvd. The title of ...
        • One Year Later: Privacy in the Post-September 11 World

          August 30, 2002

          Customer Paradigm

          eLearning Series by Jeff Finkelstein 8/29/2002 BOULDER, CO Privacy articles are often a lot like science fiction stories: they both take the latest trends, such as wireless location tracking via cell phones, and attempt to predict or prevent an Orwellian, “Big-Brother”-is-watching future. Often such privacy predictions come true, ...
        • MLB Drug Testing: A Brilliant Bargaining Chip

          August 14, 2002

          Customer Paradigm

          eLearning Series by Jeff Finkelstein MLB Drug Testing: A Brilliant Bargaining Chip 8/14/2002 BOULDER, CO – Why is random drug testing for steroids and other performance-enhancing substances a part of the NBA, NFL, NCAA and Olympics but not major league baseball? And how have team ...
        • Princeton Admissions Department: Issue is Privacy, Not Hacking

          August 3, 2002

          Customer Paradigm

          eLearning Series by Jeff Finkelstein 8/1/2002 Boulder, CO Last week, Yale University accused rival Princeton of seeing the confidential decisions of 11 candidates that applied to both schools. According to reports, undergraduate admissions officers at Princeton purportedly used applicants’ last names, birth dates and social security numbers to ...
        • You thought your medical information was private?

          July 24, 2002

          Customer Paradigm

          eLearning Series by Jeff Finkelstein 7/17/2002 BOULDER, CO You thought your medical information was private, right? So did a Florida woman who received an unexpected trial pack of once-a-week Prozac in the mail, writes privacy advocate Jeff Finkelstein. “I found it appalling and frightening to receive free samples ...
        • Skipping TV Commercials Equals Stealing?

          June 19, 2002

          Customer Paradigm

          eLearning Series by Jeff Finkelstein Boulder, CO: 06/19/02 Skipping TV Commercials Equals Stealing? Advertising Execs Think So. Do you have the right to skip over TV commercials, in the privacy of your own home? According to TV execs, technology that allows you to skip ads amounts to stealing. Am ...