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Magento How-To Tutorials:

SEO Myths Debunked:

Four Tips to Get Your Magento Website Ready for the Holidays:

Top 7 SEO Mistakes to Avoid on Magento Websites:

2012 Internet Marketing Trend Series:

Creating Product Attributes in Magento 2

Product attributes are used to provide additional information on your product pages, they can be used in promotional rule parameters, layered navigation criteria, search parameters, product comparison criteria, reports, filtering, and sorting. These attributes can be helpful for a merchant’s management and organization of their products. Learn how to set up product attributes on your Magento 2 store.

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What is the Difference Between Magento 2 Modes

One major difference between the Magento 1 and Magento 2 platforms is the introduction of development Modes, these reflect varying configurations of the Magento codebase which affect site operations and performance. Magento 1 had a single state for development and production, Magento 2 now boasts 3 separate Modes: Default, Developer, and Production – learn about these three modes!

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Are You Optimizing Search Properly for Increased Conversions?

Most e-commerce store owners know that they need to include search functionality on their website. However, few store owners spend the time to optimize their search features to act as a tool to improve their conversion rate. Learn some simple tactics for improving your search functionality, engaging your customers, and increasing your conversion rates.

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The Importance of Cache and Index Management (Pt. 2 Reindexing)

Two crucial Magento Admin System settings that can go overlooked if you are new to the platform are Cache Management and Index Management. Keeping up-to-date with these processes will relieve a Magento Administrator of frustration and troubleshooting. In part two of this guide we will dive further into what Reindexing entails and why this processes is critical for your site’s performance.

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The Importance of Cache and Index Management (Pt. 1 Cache)

Two crucial Magento Admin System settings that can go overlooked if you are new to the platform are Cache Management and Index Management. Keeping up-to-date with these processes will relieve a Magento Administrator of frustration and troubleshooting. In part one of this guide we will dive further into what Caching entails and why this processes is critical for your site’s performance.

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Top Ten Tips for eCommerce Success on Your Website:

12 Critical Strategies for Effective Email Communication:

Tip#1: One Main Message Per Email
Tip#2: Keep It Short
Tip#3: Keep It Relevant
Tip#4: Reply Early & Reply Often
Tip#5: The From Line
Tip#6: The Subject Line
Tip#7: Personalize Each Message
Tip#8: Always Include Your Contact Information
Tip#9: Strong Call To Action
Tip#10: Paste Links to Get On Same Page
Tip#11: Use Folders & Filters
Tip#12: Know When Email Doesn’t Work
Top 10 Mistakes to Avoid For Your Website

12 Strategies for Effective Search Engine Optimization (SEO)

Top 10 Mistakes to Avoid in Direct Marketing:

6 Tips for Increasing Business in a Tight Economy:

8 Ways to Drive Targeted Traffic To Your Website:

10 Ways to Use PHP on Your Website:

Social Media Marketing Tips & Strategies:

Email Marketing – CAN-SPAN Act Summary:

Understanding the CAN-SPAM Act of 2003

Download a summary to make sure your emails comply with the law. Read More > >

Web Marketing Case Studies:

Web Marketing Case Studies:

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