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Is your site set to use the www or the non-WWW version of your domain? This is a top SEO mistake to avoid with Magento, and is one of the most common mistakes we see (read more below).

If you`re not happy with your Cost-Per-Click marketing efforts or how you are performing in search rankings, let me know — let`s come up with a plan to help you move forward.

Magento SEO Mistake #4: www vs. non-WWW domain structure

Google and other search engines will often index your site two different ways: one with the www and another time with the non-WWW information.

If you haven`t set your preferred domain in Magento (as well as in Google Webmaster tools), you may be penalized for duplicate content. Or, inbound links from the non-www (more common with people linking from social media sites) may not be giving your main domain any real link juice, or inbound link results.

Another issue: if you have inbound links from Google CPC campaigns to the www domain, and your site`s navigation then changes to the non-www domain, you will often lose the tracking for Google`s conversion to purchase and Google Analytics.

In Magento, you can set this preference in the admin area under “Unsecure” and “Secure” Base URL, but you also should add a rewrite rule in your .htaccess file to handle the redirect / rewrite:

RewriteBase / RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/
RewriteRule ^index.php$ www.yourdomain.com/ [R=301,L]

Let me know if you`d like me to take a quick look at your site and see if this is preventing you from being ranked better by Google and other search engines.


Jeff FinkelsteinFounder, Customer Paradigm
Jeff Finkelstein
Founder, Customer Paradigm


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