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Miami Everglades Connection | Case Study

Miami Everglades Connection | Case Study

The Miami Everglades Connection team turned to Customer Paradigm to create a targeted Google Ads PPC campaign that made the phones ring. Our team found that while other people were advertising in the space, there were significant opportunities to generate leads through a Google Ads campaign. Based on our keyword research, we were able to help the client set a daily and monthly budget, and forecast demand based on the existing volume of monthly searches.

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Boulder Flatirons Six Degrees Below Zero

Enjoy a couple of photos of Boulder, Colorado’s iconic Flartirons in the snow, Feb 7, 2019. It was six degrees below zero, and had snowed last night. Taken 2.3 miles from Customer Paradigm’s offices with a Canon 1DX Mark II, 70 mm, f/16, ISO 100, 1/400...

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Magento Imagine 2018 Recap

Magento Imagine 2018 Recap

Last week I was at my seventh Magento Imagine conference, and as I’ve done for the past six years, I’m doing a recap of my experience there, incuding what’s new, what’s the same, and what to expect for the year to come. In a lot of ways, the...

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The Bottom Line Store | Case Study

The Bottom Line Store | Case Study

Bottom Line Store is passionate about helping customer’s live a happier, healthier lifestyle with a curated selection of high quality personal-care, household and organic products. Bottom Line Store takes the stress out of buying products for a healthy lifestyle....

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Magento 2 Theming Basics

Magento 2 Theming Basics

The Basics of Magento 2 Theming A theme in Magento 2 defines the look and feel of a storefront, which is what site customers see when they visit. It is the domain of the front-end developer and the starting point for almost every tutorial that describes front-end...

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How to Change the Admin URL in Magento 2

How to Change the Admin URL in Magento 2

The admin URL is the URL you use in your web browser to access the backend or admin panel of your Magento store. This is the information hub for your Magento store – where you can view, edit and manage everything from order data, customers, to settings for your checkout, and extensions. Learn how to change this URL to increase your Magento 2 security.

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Let’s Get Started – Social Media for eCommerce

Let’s Get Started – Social Media for eCommerce

Studies show that 74% of customers rely on social media to help guide their purchasing decisions. Social media platforms such as Facebook, Instagram, Twitter, and Pinterest can help retailers market to larger audiences by meeting customers where they already hang out online and allowing customers to easily access their brand. Learn how to get started with using social media for your eCommerce company in this guide.

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Choosing the Magento Development Agency that Fits Your Company

Choosing the Magento Development Agency that Fits Your Company

Whether it’s a brand new Magento 2 site build, ongoing site maintenance, installing security patches, platform version upgrades, or implementing a new extension – there are several things to take into consideration before making your final decision on who should be your Magento development company. Learn the factors that go into choosing the best Magento development company for your business.

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Installing the New SUPEE-10415 Magento Patch

Installing the New SUPEE-10415 Magento Patch

This week, Magento has released a new security patch – SUPEE-10415. This patch contains multiple security changes to the system, including the ability to prevent cross-site scripting (where malicious code from another site could harmfully interact with your eCommerce system). It also prevents an attack from remote admin users from being able to execute code on a site (and stealing credit card data in the process). Learn how and why you should keep your Magento store up to date with the latest patches.

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