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This Week’s Mistake to Avoid – Mistargeting

One of the biggest pitfalls when setting up a PPC campaign is targeting the wrong keywords or using the wrong keyword match types.  Here's what you can do to avoid this - Using keyword match types in Google Ads lets you control when your ads appear as people are...

Common & Costly PPC Mistakes to Avoid

When Google Ads launched in 2002, it solved a critical need: getting the right ad in front of a customer right at their time of need. Google Ads is incredibly powerful tool for business. Done right, it's amazing. But if you don't pay attention to details, it's really...

A Guide to the New GA4

Have you heard the news? There is a new version of Google Analytics that is already available and ready to be utilized! Starting in 2023, Google will begin to dial back Universal Analytics in favor of their most recent iteration, Google Analytics 4. But wait! You...

Is Your eCommerce Store Ready for Black Friday?

Is Your eCommerce Store Ready for One Of the Years Biggest Shopping Days? Over the last few years, Black Friday has become a controversial topic. With stores opening earlier and earlier, many workers and consumers aren’t happy about the intrusion into a...

Miami Everglades Connection | Case Study

The Miami Everglades Connection team turned to Customer Paradigm to create a targeted Google Ads PPC campaign that made the phones ring. Our team found that while other people were advertising in the space, there were significant opportunities to generate leads through a Google Ads campaign. Based on our keyword research, we were able to help the client set a daily and monthly budget, and forecast demand based on the existing volume of monthly searches.

Boulder Flatirons Six Degrees Below Zero

Enjoy a couple of photos of Boulder, Colorado's iconic Flartirons in the snow, Feb 7, 2019. It was six degrees below zero, and had snowed last night. Taken 2.3 miles from Customer Paradigm's offices with a Canon 1DX Mark II, 70 mm, f/16, ISO 100, 1/400 second,...

Jan 20 Full Moon Lunar Eclipse Wolf Blood Moon

Last night's Wolf Blood Super Moon above Boulder, Colorado.  In case you missed it, I was up at NCAR here in Boulder, Colorado to capture the Jan 20, 2019 lunar eclipse.  Taken with a Canon 1DX Mark II, using a 300 mm f/4 lens and a 2x extender, for a total of 600 mm...

Adding Apple Pay to Your eCommerce Store

There are more than 700 million iPhones currently in use around the world. And last year, 67% of visits to websites were done from a mobile device (worldwide). If you're looking for a quick way to post mobile conversions on iOS devices, adding Apple Pay to an...

Magento Imagine 2018 Recap

Last week I was at my seventh Magento Imagine conference, and as I've done for the past six years, I'm doing a recap of my experience there, incuding what's new, what's the same, and what to expect for the year to come. In a lot of ways, the Magento Imagine show is a...

Build Your Brand & Sell More with User-Generated Content

Customers are Your Best Salesmen Humans are hardwired to learn from each other – this is how the human race survives. If we see someone make a bad decision, chances are we aren't going to want to make that same bad decision. But, if we see someone make a decision that...

Configuring Payment Options in Magento 2

The Magento 2 platform offers a number of different ways you can allow your customers to pay. The standard Magento 2 install comes with basic payment methods that do not require any third-party involvement or setup. Offering different payment options maximizes the...

Getting Crafty – The eCommerce Guide to Pinterest

Pinterest is not to be ignored if you want to buy or sell products online. You might be thinking, I’m already on a bunch of social media platforms…do I really need to have my business on Pinterest? Let's look at the numbers... 93% of Pinterest users say that they use...

The Bottom Line Store | Case Study

About Our Client Bottom Line Store is passionate about helping customer’s live a happier, healthier lifestyle with a curated selection of high quality personal-care, household and organic products. Bottom Line Store takes the stress out of buying products for a...

How To Set Group Pricing in Magento 2

Magento eCommerce merchants may want to set different pricing options for their different customer segments. With the Magento 2 Group Price feature, you are able to set up specific prices per product per customer group. In this blog we will cover: What is Group...

Magento 2 Theming Basics

The Basics of Magento 2 Theming A theme in Magento 2 defines the look and feel of a storefront, which is what site customers see when they visit. It is the domain of the front-end developer and the starting point for almost every tutorial that describes front-end...

Migrating to Magento – Factors to Consider

When it comes to what system to set up your eCommerce site on, there are a number of options to choose from. Initially, the system you built your store with may have worked for your business. However, there will come a time when you will want to re-evaluate what...

Bottlestore.com – an O.Berk Company | Case Study

About Our Client  Want to call the Bottlestore.com Phone #?  Bottlestore.com Phone number:  (888) 842-0506    Bottlestore.com is a O.Berk company. Bottlestore.com provides packaging solutions for sale online as a division of O.Berk – a company founded in 1910 to...

3zero3 Motor Sports Inc. | Case Study

About Our Client 3zero3 Motorsports is dedicated to automotive maintenance, repair, and performance upgrades. Servicing Audi, BMW, Porsche, Volkswagen, and Mini Cooper in the Denver, CO metro area. They needed a partner who could help them migrate to a more powerful...

A Guide to Layered Navigation in Magento 2

Layered navigation provides a way to filter products on your Magento 2 store by certain attributes. The layered navigation is typically found on category pages, on the left side of the page. Some other names people may use for it are filters or the left sidebar - but...

Magento 2 Guide: Creating Virtual Products

Magento 2 platform has several different types of products to choose from when setting up your eCommerce store. One of these product types is a Virtual Product. Virtual Products are non-tangible products such as memberships, warranties, services, or subscriptions....

The 10 eCommerce Predictions You Need to Know for 2018

Black Friday 2017 saw a record $5 billion in sales in just 24 hours, marking a 16.9% increase over Black Friday 2016. 2017 saw eCommerce sales hit record levels – and we expect 2018 to be even bigger. As 2017 winds down, we look ahead to some of the rising eCommerce...

The Ultimate Guide to Gift Guides

Gift guides are a way to highlight products from your catalog to your customers. They are a way give your customers inspiration for any holiday, season, or event that they might need a gift for. With hordes of customers purchasing online to complete their last minute...

How to Change the Admin URL in Magento 2

The admin URL is the URL you use in your web browser to access the backend or admin panel of your Magento store. This is the information hub for your Magento store – where you can view, edit and manage everything from order data, customers, to settings for your checkout, and extensions. Learn how to change this URL to increase your Magento 2 security.

9 Tips That Smart Merchants Know to Write Effective Social Posts

Each social media post is a representation of your brand for the whole world to see, therefore it is important to know a few social media writing basics to avoid looking sloppy or uninformed. Social media content writing doesn’t have to be difficult, these 9 tips will help you create excellent, share-worthy content across all of your social media platforms.

Let’s Get Started – Social Media for eCommerce

Studies show that 74% of customers rely on social media to help guide their purchasing decisions. Social media platforms such as Facebook, Instagram, Twitter, and Pinterest can help retailers market to larger audiences by meeting customers where they already hang out online and allowing customers to easily access their brand. Learn how to get started with using social media for your eCommerce company in this guide.

Choosing the Magento Development Agency that Fits Your Company

Whether it’s a brand new Magento 2 site build, ongoing site maintenance, installing security patches, platform version upgrades, or implementing a new extension – there are several things to take into consideration before making your final decision on who should be your Magento development company. Learn the factors that go into choosing the best Magento development company for your business.

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