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PAID SEARCH MARKETING

Get increased brand exposure and attract more the right customer. Increase your search engine visibility and get immediate results with our expert team.
GET A FREE CONSULTATION

Our Paid Search experts will help you get seen by customers at the exact moment when they are searching for your services. More importantly, our transparent, customer-centric approach means you will have full control over how your money is spent and we’ll work with you to deliver a positive ROI.

KEYWORDS THAT CONVERT

We work closely with our clients to find the targeted keywords that deliver the most impact. We use precise tracking and data analytics to guide our strategy to deliver profitable results.

REACH THE RIGHT AUDIENCE

Let us help your business get found online precisely when your target customer is searching for your services. Through engaging PPC ads, we’ll target only those customers you wish truly wish to attract. 

GENERATE MORE SALES OPPORTUNITIES

Whether you are looking to attract new web visitors, get the phones ringing, or increase sales, our optimized search engine visibility can help. Let our team of experts help you create brand exposure in the digital landscape. 

MAKE GOOGLE WORK SMARTER FOR YOU

Our expert team can optimize your business on Google from display ads on Google’s partner websites to Google shopping ads, we can capture your customers attention and lead them to take action. 

REACH THE RIGHT CUSTOMER, AT THE RIGHT TIME

Our team of PPC experts can help your business get noticed at the very moment that they are searching for your product or services on Google. We will help you devise a paid search strategy that can help you outperform your competition and maximize your revenue stream.

WHY CHOOSE CUSTOMER PARADIGM?

  • Expert Team. We have over 20 years of experience and work only with the best in the industry.
  • Strategy Focused. Starting with keyword research, we will build tailor made campaigns that generate results.
  • Increased ROI. We work with your business goals to ensure you can increase returns over time.
  • Integrated PPC. We will streamline your campaigns across social media, CRO and your SEO content strategy.
  • Results Driven. Our PPC experts will guide you on selecting which channels to best deliver your business goals.
  • Transparent Budgets. Unlike other agencies we don’t mark up ad spend, this way you have full control over your budget.
  • Google Experts. Our expert team will keep you on top of search engine algorithms resulting in higher ranks in results.
  • We manage over 750,000 CPC Google Adwords Keywords monthly for our customers.

OUR PPC SERVICES

PAID SEARCH (PPC)

Paid search advertising can make you instantly visible to your target audience. As one of the leading PPC agencies, we pride ourselves in creating efficient campaigns that deliver a positive ROI. Our PPC experts keep up with the latest developments and can cater to any industry, regardless of size.

DISPLAY MARKETING

Display Ads are one of the most powerful and effective ways of marketing online. They make use of visual media through the form of text, images and videos to capture the viewers attention. One of the most vital features is its ability to target specific segments of an audience, ensuring your ad spend reaches the right audience and minimizes the risk of wasted ad spend. Our team will work closely with you to determine your target demographic and then use data analytics and enticing content to create ads that are sure to grab viewer attention. 

REMARKETING

Remarketing campaigns are powerful sales tools that engage previous website visitors with dynamic personalized ads on products or services they spent time viewing on your website. This is a highly effective way of getting back in touch with new or existing customers.

GOOGLE ADS

Navigating Google can be a daunting task, but our team of experts is here to help you gain more exposure and increase sales opportunites through Google Ads. Through data analytics and targeted tracking, our team will ensure your ads are reaching the right people, at the right time.

GOOGLE SHOPPING ADS

Google Shopping Ads formerly known as PLAs are product-based ads that appear when someone is searching for a product on Google and are a great choice for e-commerce businesses who want to increase sales through their website. Google Shopping Ads appear at the top of search results, with a product title, price and image. If you are a service based company, then Google Ads is best for you, whereas if you are product-based, Google Shopping will work best.

SOCIAL MEDIA MARKETING

Let us help you leverage social channels to your brands advantage through the use of Facebook and Instagram ad campaigns, you will be able to boost your brands visibility and increase brand loyalty. Our team will help you use social to attract more customers to your website through engaging content and data-driven strategies. 

STEP 1

E

DEFINE YOUR GOALS

We will define goals, review past data and craft a clear ad plan. By analyzing cost per click, conversion rate, cost per acquisition and revenue, we can ensure our services provide the necessary value. 

STEP 2

E

Build keyword set & targeting

We work closely with our clients to review potential keywords, negative keywords, audience segments, locations and ad copy. This way, we don’t waste ad spend, maximizing each bid.

STEP 3

C

DEVELOP AD COPY & CAMPAIGN CREATION

High quality content can help you rank higher in search engine, resulting in more website visits and a greater chance of conversion.

approach

STEP 6

B

CREATE A WINNING BIDDING STRATEGY

Ensuring you get the maximum results at the lowest cost is our mission. Our Google Adwords experts will diligently track your campaigns and regularly work to refine your strategy.

STEP 5

D

OPTIMIZE LANDING PAGES

Our expert team can create strong headlines, utilize high-performing keywords, craft engaging content and place clear CTA’s on your landing pages to boost conversions.

STEP 4

D

A/B Testing for maximum results

We use data and campaign variation to test the effectiveness of your ads. We will tweak  layouts, images, headlines and CTAs, to determine which ads version most engage your audience.

FAQ

WHAT IS PPC?

PPC or Pay Per Click refers to digital advertising where you pay each time a user clicks on your ad – this cost is referred to as Cost Per Click (CPC). PPC ads allow you to gather real time data on how users are interacting with your ads and allow you to make adjustments very quickly, helping to get your ads in front of the right people, at the right time.

WHY SHOULD I USE A PPC COMPANY?

PPC is highly technical and can be very time consuming, a lack of understanding of how its mechanics work can many times result in extremely costly mistakes – which can be easily avoided by working with Customer Paradigm. Our team of experts will help you create engaging campaigns that can help you grow your business.

WHAT IS INCLUDED WITH YOUR PPC SERVICES?

You will have a designated PPC expert helping create your ad campaigns and monitor your account while providing recommendations and detailed reporting on a monthly basis.What separates Customer Paradigm from other agencies is that we don’t mark up the advertising spend, we set up the Google Ads account so that the ad spend goes directly to the client. We offer bang-for-buck advertising, charging by the hour for the time needed to get the task done.

HOW CAN I GET RESULTS FAST?

To put it simply, invest in paid search marketing. Google along with social media platforms are deprioritizing organic reach and pushing users to capitalize on paid ads. Paid ads and posts can help you reach a wider, more targeted audience, boost engagement and ultimately lead to an increase in sales.

WHO WE WORK WITH

 

 

EXPERTS IN GOOGLE

We are a Google Partner for the past 10 years and we work only with the best in the industry. We are results-driven and we make it our mission to help you get the most out of your PPC budget.

VIEW OUR CASE STUDIES

Mother Earth Vegan Hotel Case Study
Miami Everglades Connection Case Study
AAMCO Case Study

 LET US STRAIGHTEN OUT YOUR PPC.

Helping Orthodontists across America get found online. Schedule a Free, No Obligation Consultation about our Digital Marketing Services and start growing your practice today.

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