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Search rankings often boil down to two main things: relevant content and inbound links. There`s other stuff that matters, too, including social media mentions, domain age, page load time, etc.

One thing that will hurt you is duplicate content. And by default, Magento doesn`t have great ways of identifying to Google that duplicate content is on your site.

Read more below to avoid this top Magento SEO mistake >>

Magento SEO Mistake #6: Duplicate Content Via Magento File Structure

Magento is set up so that you can have many different ways to link to a product. It`s up to you how you`d like your page structure to work, and often having category names and product names in the URL structure will lead to higher SEO values.

However, you`re put at risk of being penalized by Google and other search engines for duplicate content if you don`t address this properly.

For example, these are all valid links to the same page in a Magento eCommerce store front:


In order to prevent Google from getting confused, and decreasing the search ranking of your site, you need to add a meta tag for these non-content pages that says to search engines, “Noindex, Nofollow.”

There are a few automated ways to do this, including some SEO plugin modules for Magento.

Let me know if you`d like me to take a quick look at your site to see if this is an issue for your Magento storefront…


Jeff FinkelsteinFounder, Customer Paradigm
Jeff Finkelstein
Founder, Customer Paradigm


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