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Setting Up a Persistent Shopping Cart in Magento 2.0

A persistent shopping cart keeps track of the items a customer adds to their cart but does not purchase during their session. Persistent shopping carts can help to reduce the amount of abandoned carts and increase your sales. Persistent shopping carts help to improve the customer experience by providing continuity. Learn how to set up persistent shopping carts on your Magento 2.0 store!

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Black Friday Website Tech Support

Just a quick note to let you know that most of our team will be in the office on Friday, just in case you have Magento-related site issues on Black Friday. In order to make sure we can help, make sure you know and have recently tested your site’s hosting...

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Outbound Links Matter (for SEO)

Last week was quite a bit of a surprise for me. Why? It turns out that outbound links on your website do actually matter and can affect your SEO rankings. I was shocked. (You thought I was talking about something else?) Read more below >> Outbound Links Matter...

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More info on last week’s DDOS DNS attacks

Last Friday, a number of high profile sites were indirectly attacked by a huge flood of traffic to their DNS servers. It appears that the source of the attack were millions of infected Web cameras, DVRs and other Internet-connected devices. (So it's a good idea to...

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4 Tips for Holiday Email Marketing

The 2016 holiday season is fast approaching. Studies show the during the 2015 holiday season that only second to search marketing, email marketing drove 20% of sales. Email marketing can play a huge role in the success of your holiday shopping season, here are four...

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4 Tips When Selecting a Magento Theme

With so many beautiful themes available for Magento, it can be hard to know where to start when creating a new store or overhauling an existing store. Magento is a hugely robust platform with countless features, and if you have already made the decision to work on the...

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Quick Fix Friday #5 – The Sub-Domain Switch

Quick Fix Friday #5 – The Sub-Domain Switch

Recently, we worked with a client on some major site revisions. They came to us with a huge workload including translating many image files into functional site pages. We also learned that part of their website overhaul would include transitioning hundreds of bundled products into simple products. We wanted to find a solution that made their live site the least amount of work for them as possible….

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The Dev Series – Seth Zweig

The Dev Series – Seth Zweig

What’s it like to work here at Customer Paradigm? What’s the culture and the pace like? Seth – one of Customer Paradigm’s Magento & WordPress developers – goes on camera to discuss what it’s like behind the scenes as a developer in Boulder, Colorado.

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Commonly Asked Questions: Magento 1.X vs Magento 2.0 – Should You Upgrade?

Commonly Asked Questions: Magento 1.X vs Magento 2.0 – Should You Upgrade?

With the release of Magento 2.0 we have seen an influx of clients question if transitioning from Magento 1.x to Magento 2.0 is right for them. There is a lot of information floating around out there and it can be hard to know what is the best decision for your eCommerce site. The pros, cons, new features and 1.x support cut-off date – here is what you need to know!

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Behind The Scenes with Customer Paradigm – Picture Day!

We’ve had a lot of new additions to the Customer Paradigm team lately – which means, time for a photoshoot! Our Founder Jeff Finkelstein set up a studio right here in our office to take some headshot for both new and long-time staff members! Be sure to head on over to the staff page to check out our new additions! Ian caught all the fun on film and made this awesome behind the scenes video!

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Memorial Day Boulder CO Photos

  Here are a few images from Memorial Day here in Boulder, Colorado, taken of US service members jumping out of an airplane and landing in the stadium. All were taken with a Canon 5D Mark III and a 400 mm f/5.6 lens, handheld. Need A Photographer? Call Jeff...

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Mercury Transit of the Sun

In case you didn’t wake up yesterday and point a big camera lens directly at the sun, I went outside and captured Mercury transiting across the Sun: That little dot that looks like a spot is the planet Mercury. (That said, the sun is 93 million miles from here.)...

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