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4 Simple Ways to Eliminate Customer Complaints Before They Happen

4 Simple Ways to Eliminate Customer Complaints Before They Happen

If you are running a business, whether a Magento e-commerce site or a traditional brick and mortar store – chances are at some point you are going to receive a complaint. Even if you have the most streamlined processes, award winning customer service, and highest caliber products – inevitably someone will be unhappy at some point. Learn how to prevent customer complaints before they happen.

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How to Create and Manage Search Terms on Your Magento 2 Site

Search terms allow your customers to search for a specific SKU, product, or category to find what they’re looking for with ease and ultimately, complete a purchase on your site. Search terms are important to not only provide results on what products your site offers but to also display other products your customers may be interested in purchasing. These search terms refer to the words or phrases that customers enter in on your site to search for products. This is different than the terms entered on a search engine, such as Google or Bing, that people use to search for products or websites across the internet as a whole. Learn how to utilize search terms on your Magento 2 store.

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Learn How to Create Urgency to Sell More

Learn How to Create Urgency to Sell More

If you are running a Magento store, chances are you want people to make a decision to purchase your product and make that decision quickly. You want to eliminate any potential procrastinating in your customers – but how? Learn how to create a sense of urgency throughout your Magento store.

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Creating Product Attributes in Magento 2

Product attributes are used to provide additional information on your product pages, they can be used in promotional rule parameters, layered navigation criteria, search parameters, product comparison criteria, reports, filtering, and sorting. These attributes can be helpful for a merchant’s management and organization of their products. Learn how to set up product attributes on your Magento 2 store.

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What is the Difference Between Magento 2 Modes

One major difference between the Magento 1 and Magento 2 platforms is the introduction of development Modes, these reflect varying configurations of the Magento codebase which affect site operations and performance. Magento 1 had a single state for development and production, Magento 2 now boasts 3 separate Modes: Default, Developer, and Production – learn about these three modes!

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Are You Optimizing Search Properly for Increased Conversions?

Most e-commerce store owners know that they need to include search functionality on their website. However, few store owners spend the time to optimize their search features to act as a tool to improve their conversion rate. Learn some simple tactics for improving your search functionality, engaging your customers, and increasing your conversion rates.

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The Importance of Cache and Index Management (Pt. 2 Reindexing)

Two crucial Magento Admin System settings that can go overlooked if you are new to the platform are Cache Management and Index Management. Keeping up-to-date with these processes will relieve a Magento Administrator of frustration and troubleshooting. In part two of this guide we will dive further into what Reindexing entails and why this processes is critical for your site’s performance.

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The Importance of Cache and Index Management (Pt. 1 Cache)

Two crucial Magento Admin System settings that can go overlooked if you are new to the platform are Cache Management and Index Management. Keeping up-to-date with these processes will relieve a Magento Administrator of frustration and troubleshooting. In part one of this guide we will dive further into what Caching entails and why this processes is critical for your site’s performance.

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How to Define Your Target Audience and Sell More

How to Define Your Target Audience and Sell More

For the majority of store owners, the most important conversion happens when your visitor makes a purchase. Your product may appeal to a wide range of people. However, it’s not going to be a perfect fit for every customer. Learn how to identify your ideal customer – your target audience, to maximize your chances at attracting these customers with high likelihood to convert to your store!

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Magento Imagine 2017 Recap

I’m starting to get caught up from the Magento Imagine 2017 conference… and I’ve put together my recap. For the past six years, I’ve attended the Imagine conference. This year, I was a featured speaker (more below) and Customer Paradigm had a...

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Building Community at Magento Imagine 2017

Building Community at Magento Imagine 2017

Customer Paradigm was thrilled to be a diamond-level sponsor at this year’s Magento Imagine conference. Our team spent three intensive, exciting days on the Marketplace floor – check out what our team learned at the event, get the inside scoop from the marketplace, hear all about the M2 buzz and more!

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Customer Paradigm is Breaking Out! (And Other Magento Imagine 2017 “Must-See’s”)

Customer Paradigm is Breaking Out! (And Other Magento Imagine 2017 “Must-See’s”)

With three jam-packed days of keynotes, breakout sessions, networking events and parties – there is a lot to see, learn and be excited for at this year’s Magento Imagine Conference. Customer Paradigm’s Founder Jeff Finkelstein will be leading two exciting breakout sessions during the conference, get all the details on these sessions and all the other hot ticket items at Imagine 2017!

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