Customer Paradigm Blog

  • What is Great Content? Tips for Writers

    April 1, 2014

    Erin Tran

    Lightbulb - What is Great Content? - Customer Paradigm SEO With much of SEO shifting to higher quality content and a move away from guest blogging, there is a need for content writers, webmasters, and marketers to understand what constitutes as great content and how to come up with great ideas. If you find yourself just coming up with ideas that you haven’t already done in the past, then it’s time to reshift your content marketing strategy to make sure you’re hitting the right targets with messaging that makes sense. Great content captures your audience’s attention, maintains interest to continue reading and creates desire that leads to action. Whether you’re writing to get people to follow your blog, share your content on social media, visit a store, or buy anything, it’s critical to make sure you’re writing for your audience, not the sales department. The Creativity Process Coming up with great ideas for great content requires a fluid creative process that allows ideas to flow. ...
  • We’re 3D printing like crazy here at Customer Paradigm

    March 14, 2014

    Jeff Finkelstein

    Since Monday, when we received our new 3D Printer here at the office, we’ve been printing non-stop. Important things, like Rocketships and Horses and parts for cameras to start…
  • Magento Tutorial: How to Set Pricing in Magento

    March 11, 2014

    Jeff Finkelstein

    I hope you enjoyed last week’s article about the six types of Magento products (Simple, Virtual, Downloadable, Configurable, Grouped and Bundled.) This ...
  • What is Duplicate Content?

    March 10, 2014

    Erin Tran

    Workers at the Cancer Information Service Duplicate content are blocks of text content that are the same, or extremely similar, whether it’s on the same site or on a different domain. Google is not a fan of duplicate content because it lowers the user experience since the content is not unique and interesting. It also affects site structure and decreases the quality of browsing e-commerce sites if people are seeing the same information in multiple areas. How is Duplicate Content Seen by Google? Google and other search engines have bots that crawl every site on a daily basis to index and understand what each site and page is about. They look at your site’s content and meta tags, which are where many sites have duplicate content. This information is then sent to a holding center for Google to “index” and retrieve quickly to searchers. Areas that people often miss duplicate content are: Home Page Duplicates (http://www.example.com vs. http://example.com) Headers Introductions to Products & Product ...
  • Tips to Increase Your Business’ Facebook Conversations

    March 6, 2014

    Erin Tran

    Facebook Page - Customer Paradigm SEO So your business has a Facebook page but is it losing out on customers? Many businesses are taking advantage of advertising on Facebook and why wouldn’t they? It’s free, you can talk directly to your target, and they can share your business with their friends as word-of-mouth. However, it’s not as simple as setting up a Facebook page, sharing a post here and there, and sitting back while hoards of people like your page. Although advertising is acceptable on Facebook, people don’t like being bombarded with ads and posts to buy stuff. Facebook is meant to connect with others and build relationships as an online social networking site, so it’s important to remember that this is the core focus of using it. Another important thing to remember when using Facebook for your business is that the users on Facebook are not just customers and consumers but people too. Here are some ways to better engage ...
  • Magento Tutorial: The Six Different Types of Magento Products – Built In

    March 4, 2014

    Jeff Finkelstein

    One common theme I’ve heard from many of our Magento clients is that they don’t always know all of the features their eCommerce site has – out of the box. Over ...
  • Improving Your UX with Color & Common Phrase Psychology

    March 3, 2014

    Erin Tran

    SONY DSC Within the blink of an eye, users quickly decide whether or not they’re going to stay on your website and it begins with the interface, design, colors, and user experience. Colors & Branding You are likely stuck with the logo you have, though many companies do logo makeovers with lots of thought and planning. Does your website align with the emotions you want to evoke? Would the color you want for your website blend well with your logo? This is a good time to sit down with the brand manager, marketing, and designer to figure out how to improve the experience of your site. The design and layout of your website requires careful planning and execution since it represents your brand and company as a whole. Many customers are going to a business’ website first to learn about their products, mission, and philosophy. If your website does not represent your brand personality or is easy to ...
  • Digital Marketing Helps Increase In-Store Sales

    February 21, 2014

    Erin Tran

    Must Haves Whether you’re a small business that gets wholesale products on your shelves or part of a multi-channel retailer, you’ve probably worried that “Customers are buying products from the company’s website and not from my store.” One of the chief complaints companies get is that their e-commerce site takes business away from the brick-and-mortar stores. Others argue that online shopping allows customers to purchase from different companies through comparison shopping. Some request that companies don’t sell anything online so that they can get more customers to their stores instead. At the end of the day, businesses want to know, how do websites and digital marketing help get more feet in their doors? Online Shopper Mentality Picture this. You decide to purchase a new pair of shoes and you have your heart set on MercuryWings SwiftKickers running shoes that you saw somebody else wearing. You also happened to see an ad for them and decide to look ...
  • Customer Feedback from a Magento Customer

    February 18, 2014

    Jeff Finkelstein

    We build customer surveys and feedback into our entire process, because we want to know — so we can do even better.  (Or, if we missed the mark, we want to know what we did, so we can change our processes to be better.) Here’s a customer review that just came in for us for Magento development: Satisfied with people: 10 Project satisfaction: 9 Reach your business goals: 9 Comfortable to refer clients: 10 Specific comments: This retainer agreement worked well for us in this situation. We had an “ala carte” need in many areas for us, often reaching back into Magento 1.4 and programming not done by Customer Paradigm. This was very helpful. It is ongoing, for another few weeks perhaps, then we will move to a our project and based plan and payment. Customer Paradigm is an outstanding organization in my opinion. We have no regrets in using your company and would highly recommend you to others. We spent ...
  • How to Write a Google+ Review on Your Mobile Phone

    February 11, 2014

    Erin Tran

    Google+ Business Review on Mobile - Customer Paradigm SEOFor those of us excited to write a Google review for a business on our mobile phones, getting to the place where we can do that might be difficult if you haven’t already figured it out. Last year, Google phased out the Google Local app on mobile and merged Google Local, Google Places, Google Maps, and Google+ together on the computer. In this way, it’s easier to get to a business’ Google+ page to review them no matter which way you go about it on a computer. However, the Google+ mobile app and website will lead you astray. If you don’t have the Google+ mobile app, visiting plus.google.com will bring you to this page. Since Local is accessible on computers through Google+, most people will naturally assume that you can still access the Local page on Google+ if you get the app or continue to the mobile site. Choose your own adventure: ...
  • Link Schemes: What Are They & What You Should Do Instead

    February 5, 2014

    Erin Tran

    Man in Suit Behind Type Writer - Guest Blogging SEO link scheme , n. 1. Any links intending to manipulate PageRank or a site’s ranking in Google search results, 2. Manipulating links to your site or out from your site for PageRank. If you’re still hung up on trying to get your site to rank number one on Google and wondering how you can quickly do that, stop right there. That line of thought is exactly how you may find yourself wandering down the path towards link schemes. SEO is perpetually battling with itself between white hat SEO and black hat SEO methods. Often, what begins as white hat is abused by the dark side, and Google then declares it a black hat tactic. The most recent good method gone bad is guest blogging for links. Matt Cutts: Stop Guest Blogging for Links “So stick a fork in it: guest blogging is done; it’s just gotten too spammy,” said Matt Cutts, Google’s head of webspam, ...
  • What Social Media & SEO Looks Like in 2014

    January 20, 2014

    Erin Tran

    2014 Social Media SEO This year in social media, there is an even greater emphasis on mobile and tablet. If your website does not have responsive design implemented, you better add it to the top of your list of things to do. More people are looking up things on the go and, yes, many are toting their tablets with them to read, take pictures, or entertain themselves wherever they are. Google’s Conversational Search with Voice Search will pick up speed among smart marketers for mobile search. Social Media Then & Now In the past, brands used social media to build up their story or promote sales but now it is a means of brand expression—or show vs. tell. It is still a place to host campaigns but they should be more meaningful to your target. A lot of advertising is shifting from TV and print to online and with the amount of information available on the internet, ...
  • Google’s Recent Changes to Search

    January 6, 2014

    Erin Tran

    Google SEO & Search ChangesOver the past year, Google made many small changes to the search algorithm and search engine results page as well as one big change to the algorithm itself. All of the changes were to improve upon the search experience for users and cut out low-quality material. For those practicing older methods of SEO, now is a more crucial time than ever to get up-to-date with the changes in this industry so that your site doesn’t fall even more behind. Let’s take a look at what Google has done recently. Panda & Penguin Updates   The multiple Panda updates were simply to ensure that only high-quality content is rewarded and the Penguin updates rewarded sites that produced content for specific industries as experts, which received “authority” rewards. The focus of these updates are to encourage people to not scrape content and to really come up with high-quality, relevant content to put out into the world. It ...
  • Using Google Disavow Tool to Get Rid of Bad Links

    January 2, 2014

    Erin Tran

    Google SEO Disavow Tool   Google has a Link Disavow Tool in Webmaster to address low-quality and spammy backlinks that are coming from other websites and linking to yours. It requests that Google ignore the link when assessing your site. In the past, Google dissuaded people from over-using this tool and only use it if they are confident that the low-quality links are negatively impacting their website. Currently, Matt Cutts recommends that anybody should use the Disavow Tool if they are at all suspicious of low-quality links pointing to their site. Addressing Low-Quality Backlinks Low-quality backlinks can be found when someone uses negative SEO on your site or if you enlisted a shady SEO company to help you and they paid different low-quality sites to place links to your site on theirs.  In the past, people would collect a list of these low-quality sites that linked to different websites and mass submit them to Google’s Disavow Tool. ...
  • 5 ways to Clearly Communicate your Magento Project

    January 2, 2014

    Allison O'Brien

    I talk to people like yourself every day about their Magento websites. I bet you’re jealous, right? But in reality, I really enjoy my job because of the awesome clients I get to work with and the cool projects I get to hand off to our talented team here at Customer Paradigm. Whether you are a new business just building your first Magento Community site, or a large corporation trying to increase your conversion rate on Magento Enterprise, I’ve heard it all. One of the hardest parts of my job is to put together a detailed contract for the development work requested. The reason this is so important to me is because web development is not a tangible product, so the deliverables need to be very clear to avoid any misunderstandings. Some clients already have every single detail scoped out, but others have no idea where to begin. So here is ...
  • What Does Going Viral Mean & How to Create a Viral Idea

    December 12, 2013

    Erin Tran

    Two girls reading a book and discussing how to make it viral What Does it Mean to “Go Viral?” When a video, picture, meme, or article explodes in popularity online through sharing, that is what is referred to as “going viral.” Fortunately, it does not mean that your computer has picked up a virus. Sometimes viral content happens by accident and you can’t always assume that something you create will go viral since it will basically be battling for popularity with everything else on the internet. The things that do go viral are often entertaining or provide knowledge to the audience. Businesses work to create potentially viral pieces in order to generate buzz and create brand awareness. The Characteristics of a Viral Idea Viral ideas vary greatly, especially when they can come in different digital formats. There are many ways that people try to make their content go viral such as sharing through Twitter, Instagram, Vine, reddit, YouTube, and more. Despite the different mediums, viral ideas share ...
  • Magento Community Edition 1.8.1.0 released today

    December 11, 2013

    Jeff Finkelstein

    The top open-source eCommerce system keeps getting better!  Magento released a new, upgraded version of the Magento Community code base today – Magento 1.8.1.0. It helps improve: Tax calculations, including Value Added Tax (VAT) – important in the EU. Also helps address Fixed Product Tax (FPT) for bundled products and credit memos. 1.8.1.0 supports the EU’s new recycling tax (W.E.E.E.) Plus other improvements to the shopping cart, checkout, CMS, product import and product export system. Magento does warn that due to the code updates, some Magento extensions may not work properly with the code update. At Customer Paradigm, we always recommend upgrading your site on your test or development server first, to make sure you don’t break anything.
  • My Article Was Published on Moz Blog About Google Business Photos

    December 6, 2013

    Jeff Finkelstein

    My article about Google Business Photos was published today on the Moz.com blog: Google Business Photos May Correlate With Higher Local Search Ranking, Although Not a Magic Bullet Moz.com is ranked 252 globally, and 282 in the US for traffic, and is the leading source for  SEO resources and information in the industry.  
  • How to Diagnose a Bounce Rate

    November 20, 2013

    Erin Tran

    SEO Bounce Rate A bounce rate indicates the percentage of visitors that look at one page of a website and then leaves. The higher the bounce rate, the lower the value of your website. Search engines view sites that people enter and leave quickly as being irrelevant and unhelpful so they are listed lower on search engine results pages. Find Out Your Bounce Rate If you don’t already have Google Analytics set up on your site, you’ll need it to access this data as well as a lot of other pertinent information in regards to site traffic, conversions, and more. Login into your Analytics Audience > Overview > Bounce Rate Bounce Rate is listed under the graph Say your site has a bounce rate of 33%—that means that 33% of all traffic to your site is leaving after they view one page. Having a high bounce rate is not necessarily a bad thing, depending on what type of site ...
  • Google Algorithm to Halt Mugshot Websites

    November 18, 2013

    Erin Tran

    Mugshot Algorithm Google Last month, Google launched an algorithm that specifically extracts mugshot websites from showing up at the top of search engine results. Sites that feature mugshots pull the images from government sites and then develop well-ranking landing pages so that if you Google the name of somebody who has ever been arrested, the result shoots to the top of the search results. Why Google Created an Algorithm for Mugshots Mugshot sites created controversy among the public and then the government as it can give a false impression of somebody. The images do not inform the audience whether or not they were found guilty or innocent of the charges, whether it’s for traffic tickets or child abuse. All past arrests are available and the websites charge $30-$400 to have the pages removed, which some argue is extortion. Besides potentially experiencing public shame or losing out on a job, Google actually developed this algorithm because many ...
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