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How to Define Your Target Audience and Sell More

How to Define Your Target Audience and Sell More

For the majority of store owners, the most important conversion happens when your visitor makes a purchase. Your product may appeal to a wide range of people. However, it’s not going to be a perfect fit for every customer. Learn how to identify your ideal customer – your target audience, to maximize your chances at attracting these customers with high likelihood to convert to your store!

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Magento Imagine 2017 Recap

I’m starting to get caught up from the Magento Imagine 2017 conference… and I’ve put together my recap. For the past six years, I’ve attended the Imagine conference. This year, I was a featured speaker (more below) and Customer Paradigm had a...

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Building Community at Magento Imagine 2017

Building Community at Magento Imagine 2017

Customer Paradigm was thrilled to be a diamond-level sponsor at this year’s Magento Imagine conference. Our team spent three intensive, exciting days on the Marketplace floor – check out what our team learned at the event, get the inside scoop from the marketplace, hear all about the M2 buzz and more!

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Customer Paradigm is Breaking Out! (And Other Magento Imagine 2017 “Must-See’s”)

Customer Paradigm is Breaking Out! (And Other Magento Imagine 2017 “Must-See’s”)

With three jam-packed days of keynotes, breakout sessions, networking events and parties – there is a lot to see, learn and be excited for at this year’s Magento Imagine Conference. Customer Paradigm’s Founder Jeff Finkelstein will be leading two exciting breakout sessions during the conference, get all the details on these sessions and all the other hot ticket items at Imagine 2017!

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5 Factors that Influence Online Shoppers

5 Factors that Influence Online Shoppers

Any eCommerce store owner wants to know what influences online shoppers to buy from one particular store over another. Even more so how to get customers to buy from YOUR store over ANOTHER store. We’ve taken a look at five of the most important influencing...

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Don’t Push Live at Five!

Customer Paradigm project manager Darin Smith gives and important reminder on not pushing site changes live on a Friday afternoon before leaving the office for the weekend in this musical number!

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3 Strategies for E-Commerce Growth in 2017

Since the start e-commerce has grown leaps and bounds each year. 2016 saw a 4.7% overall spend increase up from 1.8% in 2015. For those both starting out in e-commerce and those will well-established stores, the name of the game is always how to increase visibility and growth year after year – to keep your customers coming back for more. Here are three strategies for e-commerce growth in 2017!

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Setting Up a Persistent Shopping Cart in Magento 2.0

A persistent shopping cart keeps track of the items a customer adds to their cart but does not purchase during their session. Persistent shopping carts can help to reduce the amount of abandoned carts and increase your sales. Persistent shopping carts help to improve the customer experience by providing continuity. Learn how to set up persistent shopping carts on your Magento 2.0 store!

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Black Friday Website Tech Support

Just a quick note to let you know that most of our team will be in the office on Friday, just in case you have Magento-related site issues on Black Friday. In order to make sure we can help, make sure you know and have recently tested your site’s hosting...

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Outbound Links Matter (for SEO)

Last week was quite a bit of a surprise for me. Why? It turns out that outbound links on your website do actually matter and can affect your SEO rankings. I was shocked. (You thought I was talking about something else?) Read more below >> Outbound Links Matter...

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More info on last week’s DDOS DNS attacks

Last Friday, a number of high profile sites were indirectly attacked by a huge flood of traffic to their DNS servers. It appears that the source of the attack were millions of infected Web cameras, DVRs and other Internet-connected devices. (So it's a good idea to...

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