Customer Paradigm Blog

  • Magento No Longer Supporting Magento Go and ProStores

    July 9, 2014

    Erin Tran

    Magento Logo - Customer Paradigm Companies using Magento Go and ProStores have less than a year to start transitioning over to another e-commerce platform because Magento is not going to support them starting February 1, 2015. Owned by eBay, they are shutting down these two products in favor of focusing on better solutions that support merchants and equip them with the tools necessary to adjust to the ever-changing e-commerce world online. In other words, Magento is going full-speed ahead towards bigger businesses. Go and ProStores were targeted towards small to mid-sized businesses. Magento is also working on development of the next generation. Other E-Commerce Platforms to Use Magento isn’t just dumping 10,000 merchants on the streets next February, thankfully. Previously, they were trying to migrate ProStores customers to Go as ProStores was an older product. The three options that they suggest you migrate to are: Upgrade to Magento Enterprise Edition Upgrade to Magento Community Edition Bigcommerce Those transitioning to Bigcommerce will be ...
  • How Google Perceives Images for SEO

    July 8, 2014

    Jeff Finkelstein

      For everyone in the US, I hope you had a wonderful 4th of July. I was able to photograph the fireworks here in Boulder, Colorado… and of course that led me to think about how Google "perceives" images. Here’s one of my favorite images from the evening’s fireworks show: This was taken with 4 second exposure @ f/8, ISO 2,000, 17 mm, with a tripod and a shutter release cable. How does Google "Understand" the contents of an image? When you add an image to a website, Google often has many ways to understand what is in the image, including: The image name – example: "fireworks-2014.jpg" The image directory you might place the image – example: "/images/fireworks/" ALT Text on your image – example: "July 4th Fireworks in Boulder, Colorado" Words that surround the image – example: "I took this image during the ...
  • Google My Business Features

    June 27, 2014

    Erin Tran

    Google-My-Business Google has once again changed their Places/Local/Pages/Business/Maps/Plus features. This time, they are trying to make it easier for people to integrate their business across internet rather than harder. In the past, Google Local and Google Places were seemingly the same, yet different, and caused a rift in whether or not you showed up in search properly. Google+ Places came along and confused things even more. Google My Business Clears Things Up Google My Business states that it is a way to get your company to: Show up on the web Get on the map Stand out in Google+ Share the right info And be found across all devices For those who already use Google+, Google My Business is added to the navigation of Google+ where you can quickly share a status update, look at reviews, check out your insights, look at Analytics, and join a Hangout all in one place. Helping You to Understand Your Customer The specific benefits are: Google+ ...
  • Facebook Decreases Business Page Views to Followers

    May 30, 2014

    Erin Tran

    Find us on Facebook Logo Many businesses are noticing that their Facebook pages are reaching less and less people compared to before. In fact, many businesses are protesting and even shutting down their Facebook pages. Eat24 wrote a breakup letter to Facebook on March 27th and shut down its account, which had over 70,000 followers. Buying Facebook Likes Businesses and users alike are feeling more deceived by Facebook. First, they were suggested to buy Facebook likes for long-term investment. It turns out many of the likes came from Click Farms that paid $1 per 1000 likes and your likes would come from out of country such as from India, Egypt, and the Philippines. At first it seems cool that your business page is getting international attention, until you realize these are fake accounts or people just out to make a buck. Back in August 2012, Facebook did delete 83 million fake accounts but that didn’t prevent more from ...
  • Body Image & Photoshop: How to Turn Your Teacher into a Supermodel

    May 29, 2014

    Jeff Finkelstein

    Yesterday, I went into my older daughter’s fourth grade class to teach how most images that kids see online and on the cover of magazines are not real – they’re manipulated. The class was studying body image, and how comparing themselves to images of supermodels could make them feel upset, because they cannot possibly ever achieve perfect skin, teeth and eyes. Instead, I turned their teacher (and principal, too) into supermodels, using a live photo demonstration. I walked them through how real people look (the before images), and what we can do with Photoshop and other tools (the after images). I set up a black background and used an Einstein 640 studio light umbrella to capture these images. The camera (Canon 5D Mark III, with a 50 mm f/1.4 lens) was tethered to my laptop, so as soon as I snapped a photo, it showed up on the projector in front ...
  • Magento Enterprise: How to Use Customer Segmentation

    May 29, 2014

    Jeff Finkelstein

      One of the big themes from the Magento Imagine show was personalization. (And beyond just mail-merging in your name). The idea is to personalize a site, based on information you have from a user, so that their user experience is not like everyone else’s. There are three reasons personalization isn’t widely adopted: Personalization technology can be difficult to implement The "creative" costs of personalization (you have to decide what to do) What happens if you personalize a site, and it annoys end users? I’ve been passionate about personalization. In 2000, I attended a conference in New York called "The Personalization Summit." Industry guru Seth Godin was a keynote speaker. Fourteen years later, very few sites are actually doing much in the way of personalization. I do see this changing, but slowwwly…. Magento Enterprise – Customer Segmentation. Built into the Magento Enterprise code base is ...
  • Magento Imagine 2014 Conference – Recap in Photos

    May 20, 2014

    Jeff Finkelstein

      It was so wonderful to see so many people at Magento Imagine 2014 conference in Las Vegas last week. You might have seen me walking around with a camera during the conference; I’ve put together a summary of what I learned at the conference, using photos to help me remember. The theme this year was "Transform," and how eCommerce is in the midst of a massive transformation. Bestselling author Malcolm Gladwell ("Blink") gave an amazing keynote, as did Michael Dart, author of The New Rules of Retail. I didn’t attend all of the sessions (just the ones that I found personally interesting). But here is my compilation of Magento Imagine 2014, in photos and text: Key Themes from Magento Imagine 2014: Customers Are Mobile & Love Speed: Responsive sites – the new standard. A site that works well on ...
  • The Future of Content Marketing

    May 12, 2014

    Erin Tran

    YouTube Screenshot of CrashCourse - Content Marketing As content marketing is quickly evolving and shaping due to Google standards and real people standards, the ability to churn out high-quality content that caters to the limited time and the desire for more in-depth information can be difficult. However, dedicating a decent budget will be necessary as Cisco Visual Networking Index says by 2017, global video traffic will be 69% of consumer Internet traffic. Taking the time to plan out, develop, film, and edit videos can be time consuming and doing it properly also takes more time. People are at a point where technology and content ought to be entertainment meets education. There’s plenty of education out there and there’s plenty of entertainment, combining the two makes for a more lasting impression. Why Videos? Internet marketers know the value of strong imagery and the ability for it to grasp someone’s attention quicker than text. Appealing to visual learners, images are quicker to ...
  • The Future of the Internet

    May 7, 2014

    Erin Tran

    Brain Implant - Joshua R. Smith holding a sensor The internet is so interwoven with our daily lives that it’s hard to imagine life without it. It’s increased connectivity, there’s global access and education, and less ignorance about the world. However, the internet is just over 50 years old and it’s revolutionized humans faster than our history could comprehend. The first computers were made in the 1950s and the concept of the internet did not arise until the 1960s where ARPANET was one of the first packet network systems available and also the first to use an Internet Protocol. Commercial Internet Service Providers (ISP) were finally available in the late 1980s. The world-famous novel Ender’s Game by Orson Scott Card, first published in 1977 as a short story, predicted much of the internet and technology as we see it today (email, instant messaging, tablets, early techniques of SEO and influence with personalities and blogging). The internet really didn’t kick off to ...
  • SEO for Ecommerce

    May 5, 2014

    Erin Tran

    Ecommerce SEO - Shopping Cart with Presents Ecommerce websites require a lot of ongoing maintenance and SEO to function properly and keep customers interested. The biggest focus with ecommerce SEO is usability—everything revolves around it. If people can’t easily load your site and shop around, they’re going to leave. According to KISSmetrics, 40% of shoppers abandon websites that take longer than 3 seconds to load and 79% of dissatisfied shoppers are less likely to buy anything from that site again. Companies depend on repeat buyers to last so making sure their online experience goes well is crucial to a healthy business. There are three areas to focus on when it comes to websites, and especially so for ecommerce SEO: technical, content, and social. Technical Health In order to have a functional website that runs smoothly, the technical health of a website must be addressed first. There are various aspects when it comes to technical health that contribute to the overall experience ...
  • Why is Amazon.com so Successful?

    April 28, 2014

    Erin Tran

    Amazon.com Logo Amazon.com is named after the River, one of the largest rivers in the world, possibly as a goal to be one of the largest ecommerce stores in the world. The website started out in 1994 by Jeff Bezos as an online bookstore and within 2 months, saw sales rocketing up to $20,000 per week with markets throughout the US and overseas. Operating on the 4 Pillars of Success: Customer Centricity, Continuous Optimization, Culture of Innovation, & Corporate Agility, I’d say their pillars are quite strong. Choosing a name that represents strength and brevity and also starts with the letter “A” for when search results were listed alphabetically like in phone books. As a way to understand what the service desk experiences, every employee gets to work 2 days every 2 years answering calls. As a way to branch out on products, Amazon developed their own private label brands: Pike Street, Pinzon, and ...
  • How Pinterest Helps Businesses

    April 21, 2014

    Erin Tran

    Pinterest for Web If you have a business or a website that depends on customers stopping by to read a blog or buy something and you aren’t using Pinterest, it’s time to start taking advantage of what it has to offer. As of July 2013, Pinterest had a total of 70 million users. To compare, Facebook had 1.15 billion users. Pinterest’s numbers looks like chump change when you focus on them but when you remember that Facebook is for social interaction and Pinterest is for sharing products with an average of 2.5 billion pageviews per month, then you’ll realize that Pinterest means serious business for businesses. A major stronghold that Pinterest wields is that it is, “a tool for collecting and organizing the things you love.” It’s a place built on passion, inspires passion, and more often are the products of people. Pinterest Taps into Creativity & Education As a society that values organization and free time, ...
  • What is Great Content? Tips for Writers

    April 1, 2014

    Erin Tran

    Lightbulb - What is Great Content? - Customer Paradigm SEO With much of SEO shifting to higher quality content and a move away from guest blogging, there is a need for content writers, webmasters, and marketers to understand what constitutes as great content and how to come up with great ideas. If you find yourself just coming up with ideas that you haven’t already done in the past, then it’s time to reshift your content marketing strategy to make sure you’re hitting the right targets with messaging that makes sense. Great content captures your audience’s attention, maintains interest to continue reading and creates desire that leads to action. Whether you’re writing to get people to follow your blog, share your content on social media, visit a store, or buy anything, it’s critical to make sure you’re writing for your audience, not the sales department. The Creativity Process Coming up with great ideas for great content requires a fluid creative process that allows ideas to flow. ...
  • We’re 3D printing like crazy here at Customer Paradigm

    March 14, 2014

    Jeff Finkelstein

    Since Monday, when we received our new 3D Printer here at the office, we’ve been printing non-stop. Important things, like Rocketships and Horses and parts for cameras to start…      
  • Magento Tutorial: How to Set Pricing in Magento

    March 11, 2014

    Jeff Finkelstein

    I hope you enjoyed last week’s article about the six types of Magento products (Simple, Virtual, Downloadable, Configurable, Grouped and Bundled.) This ...
  • What is Duplicate Content?

    March 10, 2014

    Erin Tran

    Workers at the Cancer Information Service Duplicate content are blocks of text content that are the same, or extremely similar, whether it’s on the same site or on a different domain. Google is not a fan of duplicate content because it lowers the user experience since the content is not unique and interesting. It also affects site structure and decreases the quality of browsing e-commerce sites if people are seeing the same information in multiple areas. How is Duplicate Content Seen by Google? Google and other search engines have bots that crawl every site on a daily basis to index and understand what each site and page is about. They look at your site’s content and meta tags, which are where many sites have duplicate content. This information is then sent to a holding center for Google to “index” and retrieve quickly to searchers. Areas that people often miss duplicate content are: Home Page Duplicates (http://www.example.com vs. http://example.com) Headers Introductions to Products & Product ...
  • Tips to Increase Your Business’ Facebook Conversations

    March 6, 2014

    Erin Tran

    Facebook Page - Customer Paradigm SEO So your business has a Facebook page but is it losing out on customers? Many businesses are taking advantage of advertising on Facebook and why wouldn’t they? It’s free, you can talk directly to your target, and they can share your business with their friends as word-of-mouth. However, it’s not as simple as setting up a Facebook page, sharing a post here and there, and sitting back while hoards of people like your page. Although advertising is acceptable on Facebook, people don’t like being bombarded with ads and posts to buy stuff. Facebook is meant to connect with others and build relationships as an online social networking site, so it’s important to remember that this is the core focus of using it. Another important thing to remember when using Facebook for your business is that the users on Facebook are not just customers and consumers but people too. Here are some ways to better engage ...
  • Magento Tutorial: The Six Different Types of Magento Products – Built In

    March 4, 2014

    Jeff Finkelstein

    One common theme I’ve heard from many of our Magento clients is that they don’t always know all of the features their eCommerce site has – out of the box. Over ...
  • Improving Your UX with Color & Common Phrase Psychology

    March 3, 2014

    Erin Tran

    SONY DSC Within the blink of an eye, users quickly decide whether or not they’re going to stay on your website and it begins with the interface, design, colors, and user experience. Colors & Branding You are likely stuck with the logo you have, though many companies do logo makeovers with lots of thought and planning. Does your website align with the emotions you want to evoke? Would the color you want for your website blend well with your logo? This is a good time to sit down with the brand manager, marketing, and designer to figure out how to improve the experience of your site. The design and layout of your website requires careful planning and execution since it represents your brand and company as a whole. Many customers are going to a business’ website first to learn about their products, mission, and philosophy. If your website does not represent your brand personality or is easy to ...
  • Digital Marketing Helps Increase In-Store Sales

    February 21, 2014

    Erin Tran

    Must Haves Whether you’re a small business that gets wholesale products on your shelves or part of a multi-channel retailer, you’ve probably worried that “Customers are buying products from the company’s website and not from my store.” One of the chief complaints companies get is that their e-commerce site takes business away from the brick-and-mortar stores. Others argue that online shopping allows customers to purchase from different companies through comparison shopping. Some request that companies don’t sell anything online so that they can get more customers to their stores instead. At the end of the day, businesses want to know, how do websites and digital marketing help get more feet in their doors? Online Shopper Mentality Picture this. You decide to purchase a new pair of shoes and you have your heart set on MercuryWings SwiftKickers running shoes that you saw somebody else wearing. You also happened to see an ad for them and decide to look ...
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