Apr 22, 2010 | Blog, eLearning Series, Search Engine Optimization (SEO)
eLearning Series by Jeff Finkelstein 11. Avoid Industry Jargon. One of our clients, NewStripe, makes machines which paint the lines on football and baseball fields. Within the industry, the machines are known as wet line markers (or dry line markers). But customers...
Mar 21, 2010 | Blog, eLearning Series
eLearning Series by Jeff Finkelstein Your Links Don’t Look Like Links People know that on the Internet, if something is blue and underlined, it’s a link. If a graphic says: … you can figure out what to do pretty easily. Okay, if it’s red and underlined,...
Mar 21, 2010 | Blog, eLearning Series
eLearning Series by Jeff Finkelstein Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email newsletters or just use email to...
Mar 21, 2010 | Blog, eLearning Series, Top Ten Tips for eCommerce Success on Your Website
eLearning Series by Jeff Finkelstein Many eCommerce websites are losing out on 12% or more by not accepting PayPal on their website. eCommerce Tip #8: Take PayPal Make It Easy to Purchase With PayPal Did you know that PayPal handles 12% of the eCommerce...
Mar 21, 2010 | Blog, Top Ten Tips for eCommerce Success on Your Website
eLearning Series by Jeff Finkelstein Today’s eCommerce tip focuses on doing the math for people. For most people, a 10% discount doesn’t mean anything until you translate it into actual numbers. With over 10 years of testing, I’ll discuss the best...
