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One Main Message Per Email

eLearning Series by Jeff Finkelstein Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email newsletters or just use email to...

eLearning: Websites of the Week

eLearning Series by Jeff Finkelstein Websites of the Week Here are our websites of the week… what we’re looking at this week: http://www.ted.com/ (Really amazing stuff, according to Ali) If you need hope or inspiration for anything, please check it out Vector-based...

Email & Web Marketing Doesn't Work?

eLearning Series by Jeff Finkelstein During recent Rocky Mountain Direct Marketing Assoication events, I’ve noticed two common, interwoven trends discussed among members and attendees. One is a near-religious defense that paper-based direct marketing is not...

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