Mar 17, 2005 | Blog, Digital Marketing
eLearning Series by Jeff FinkelsteinOver the weekend, I was thinking about a novel and quick way to use Google Adwords to help fill a spot for a local child care center (and avoid being stuck with a $450 bill). Micro-Targeted CPC Campaign A Novel Approach to Using...
Jan 25, 2005 | Blog, eLearning Series
eLearning Series by Jeff Finkelstein By Alex Dominguez The Associated Press Originally published December 17, 2004. Baltimore Sun Whenever a cell phone is on, somebody somewhere can use it to track its owner’s movement. Investigators used that little understood...
Apr 24, 2004 | Blog, Email Marketing
E-Mail Marketing Case Studies – Published in ClickZ We marketers talk a lot about using email marketing to inform our customers and build community. As with many goals, it can be easier to talk than act. We sometimes get bogged down and don’t know where to...
Mar 17, 2004 | Blog, Digital Marketing, Email Marketing
eLearning Series by Jeff Finkelstein Thanks for all of the great feedback last week about Facebook’s Places system. One thing I found out about Facebook and inserting links is that if you want to post a link to a secure page (i.e. a place to sign up or make a...
Mar 17, 2004 | Blog, Digital Marketing, Search Engine Optimization (SEO)
eLearning Series by Jeff Finkelstein If you’ve noticed a change to Google’s search results in the past few weeks, it’s because they’ve implemented a new system called “Google Instant.” This is just for people who go to the...
Dec 23, 2003 | Blog, eLearning Series
eLearning Series by Jeff Finkelstein Op-Ed Letter Printed in NY Times Published: December 19, 2003 To the Editor: In an attempt to sell more minutes, wireless phone providers ignored the privacy implications of a portable, covert digital camera embedded in a cellphone...
