Jun 1, 2009 | Blog, Social Media
Social Media keeps coming up… in the SEO Workshop last week that we ran, it took up nearly 1/5 of the presentation. Here’s a great posting about the 15 Social Media Maxims for Marketers from Search Engine...
Jun 1, 2009 | Blog, Digital Marketing, Search Engine Optimization (SEO)
Last month Google took 64.2% of U.S. Internet searches — up half a percentage point from the month before — handling 9.5 billion out of a total of 14.8 billion searches.Yahoo was a distant second with 20.4% of searches and Microsoft third with 8.2%, both...
May 26, 2009 | Blog, eLearning Series
eLearning Series by Jeff Finkelstein SEO Calculator – Conversion to Purchase (eCommerce) eCommerce Website Example Number of Monthly Searches: <– Enter total # of monthly searches on Google or other search engine into yellow box. Average Sale...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 10. One shot mailing vs. multi-step campaign In this tight economy, many companies are slashing their marketing budgets. One of the ways that you can stay ahead of the competition is to use a multi-step marketing campaign to...
May 22, 2009 | Top 10 Mistakes to Avoid in Direct Marketing
eLearning Series by Jeff Finkelstein 9. Cheap Paper Many years ago, I built custom homes up in the mountains of Colorado, near some of the large ski resorts. I didn’t want to pay for real business cards, so I printed out a few using my inkjet printer and...
