What Are 301 Redirects and Why Do They Matter
301 Redirects are the most important action that can be taken when moving content from one URL to another while maintaining PageRank as well as search rankings. If done properly, the value will be transferred over slowly, meaning the value from the old URL will not be apparent immediately after the redirect has occurred. Through the slow transfer of old value to a new URL, bots are able to determine if the new page correlates in context with that of the old URL. If the context between the two URLs is not the same, the value should not be switched over since they are not, in fact, the same.
Proper use of 301 redirects increases user experience by not showing a 404 error when attempting to land on a page that is not available. A 404 error page for a user essentially means they’ve found a dead end and need to choose a new path. It is also important for your overall site health to fix any 404 errors. This can be done by either setting the Robots.txt file to no-follow for that URL, or implementing 301 redirects to the correct functioning URL the user would have intended to land on.
301’s, beyond increasing the user experience and overall site health, tells search engines that any link juice being given to the old URL should now be given to the new URL. In essence, it makes it so you don’t have to do the work of building up PageRank for a URL from the start, since some previous value of the old URL will be transferred over to the new one.
There is no limit to the number of 301’s that can be done for a website, however, Google does limit the number of “steps” it will take down a 301 path. For instance, let’s say you want site A to redirect to site G. It’s best if you simply redirect A to G, and Google bots will even follow you if you redirect site A to B to G. However, Google bots will not follow site A to B to C to D to E to F before finally reaching G. Google bots understand this is excessive and will simply end the silly goose chase. These excessive redirects gives warning that something fishy or Black Hat is occurring since rarely is there a need to redirect a site 2 or 3 times before reaching the actual intended URL.
How To Do 301 Redirects in WordPress
Considering that there are different ways to do 301 redirects for different development programs, we are just going to focus on one, that being WordPress. Essentially, the two methods that are used for WordPress to do redirects are the Redirection WordPress Plugin, or manually redirecting from the .htaccess files.
WordPress Plugin Redirection: This plugin found on the wordpress.org site is one that manages 301 redirections and tracks any 404 errors that may be present on your site. This plugin is especially useful when attempting to migrate pages from an older site or when changing the directory location of your WordPress installation files. The WordPress Plugin redirection can be found Here.
If you view the features included in the plugin, you will soon realize its awesome versatility and how it makes 301 redirects quick and easy. It also gathers information that would otherwise need to be done manually, such as giving statistics on how many times a redirection of a specific URL has taken place, the dates and times when those redirects occurred, who issued the redirect, and where that URL is being found which generates the traffic to your site. Overall, it’s a rather useful and crafty tool, one where if you have a WordPress website, it would behoove you to install the Redirection plugin. The only word of warning for the plugin is that if there is a WordPress update, and the plugin was not updated by the developer along with it, the plugin may very well fail you. In that case you would have to do the redirects through the .htaccess file manually, which is what we will get into next.
.htaccess File For Static Redirects: For those of you who would rather do it manually, perhaps for the sake of thoroughness, perhaps so as not to rely on plugins, but either way, it is definitely a bit more difficult to write them all in by hand as well as time consuming. With that said, let’s jump right into it by first discussing a few important aspects of using .htaccess to do redirects.
Once these above points have been recognized, it’s time to do the redirects themselves. To start you open up the .htaccess file. At the end of the file, or next to other redirects if they are present, you write in exactly how it is written below, so as an example:
redirect 301 /(error URL)/ /www.url.com/(redirected URL)/
Notice the space between /(error URL)/ and /www.url.com/(redirected URL)/, without that space, you would essentially be saying the URL you want redirected is /(error URL)//(redirected URL)/ and did not state the where it is to be redirected. Without including the space, you will certainly receive a 500 error.
You then continue through all of the errors that are coming up in this manner, going through them one by one, and checking to make sure each has been redirected properly. It’s simple enough, but can become a large hassle the more errors there are to deal with.
If you need help with 301 redirects, improving your site health, or any other SEO concern that may arise, and are looking for an SEO consulting firm to assist you, be sure to contact CustomerParadigm.com right now! We’ll be able to help you whether you’re an old and/or established website looking for improvements, or a fresh and brand new one looking to start things off on the right foot. We have the experience and knowledge necessary to deal with any and all SEO problems, helping you to rank better for specific keywords, receive more traffic, increase brand awareness, and allow for better opportunities to increase conversions.
On October 16, 2012 Google has responded to the cries from websites who have lost their search engine ranking positioning due to an unnatural or spammy link profiles. A spammy link profile can be created without you lifting a finger or engaging in any black hat SEO tactics, or link-building scams. It can simply be born from “unnatural links” that direct back to your website.
For example, you are the owner of a flower business which sell bouquets of deliverable flowers and suddenly as a result of your poor link profile, your natural traffic is gone. You begin to panic, that’s thousands of dollars in revenue you’re losing every day. You begin to do your research and find that many websites not in your industry or related to you are linking back to you. This is frequently an issue when companies engage in black hat SEO tactics that gain links through spammy comments from anywhere they can. Being as smart as you are, you ask the important questions, “How did these poorly related links start?” “What do I do now?”
As they look through their link profile they begin to identify thousands of inbound links from unrelated sites such as house building, mechanical, adult content and more. It’s coming up on Valentine’s day, the day of their biggest sales and showing up on rankings is important. What do they do?
With any issue it is important to look at the symptoms, identify the issue, and then take action. In this case, your symptom is that you have lost all search engine traffic to your website. The issue comes down to one of two: you are engaging in SEO practices that are building you spammy link profiles, or, you are not engaging in SEO practices and the poor links are being created naturally.
If you are paying for an SEO service, call them now and let them know you have received a notification that your website has received an unnatural link profile notification and your search traffic has dropped dramatically. Request a link profile analysis and instruct them to stop all link-building for your site. After you have received your link profile and have gone through it to mark all inbound links which you believe are hurting your profile, send it back to your service and request to have them fix the situation. (Note: This is a very long process. It is easy to have your links go up on a site that is poorly managed, but having the moderators search through the site for you is a very difficult task that rarely gets done.)
If you are not paying for any SEO service, and poor links have been born naturally contact us today or call us at 303.473.4400 to talk to a real person about your unnatural link notification. We will analyze your website and your link profile, and help you work to bring your site back to full traffic.
To help the process be easier as you go, create a .txt file with all the links you are working on and their status. The best format is to have a commented out section stating the progress of that link. For example:
#contacted admin 5 times, last contact October 22, 2012
As noted above, if you begin to clean your link profile it will be a long process and if it isn’t tell me how you did it. First, you must contact the moderators or site admins of each root link and the more work you can do to get rid of the link the better. For example, anticipate that the moderators are not going to be very happy that you are saying their site linking to your attributing to your poor traffic. That’s not exactly a compliment to them. The best strategy I have come across is being as courteous and helpful as possible.
Explain that you are trying to tailor your link profile to domains relative to yours. Find the exact page on their site and let them know the anchor text which is linking to your website and request to have it removed. If the moderator or site admin is polite enough they will e-mail you and let you know it has been done. If not, continue to check in on the link periodically.
Remember >> Persistence and Patience
Google doesn’t want your website to fail, if you have been hit with a poor link profile. Sometimes it just comes down to the mistake of signing up for an all inclusive SEO package with too many confusing points to begin with. You hoped with all their beautiful testimonials circulating throughout their site that there was some truth to it. Who can blame you? Unfortunately, there are plenty of SEO companies who do not keep up on the new algorithm changes and still engage in old tactics that now cause harm to your business and more specifically website traffic.
Only after you have contacted all the administrators to have your links removed and have been persistent and patient, should you turn to the Google disavow tool. It is important that you understand this should be your last resort. Google has made it very clear that this should not be used loosely to heal your link profile.
Now that we are on the same page, here’s what you need to know about the Google disavow link tool.
Make sure you have your website set up on Google webmasters >> Google.com/webmasters/
If you already have that set up then you can visit the Google Disavow Link Page >> Here
Select the website from the menu in your Google webmasters tools which you would like to clean up the link profile for.
You will then be prompted to upload a file which contains all the links you wish to disavow.
The Google disavow file is a very simple .txt file
My first warning, I say be careful for a reason. Matt Cutts from Google has said once a link has been disavowed, re-avowing a link will take a lot longer. So make sure that the links you wish to disavow have been properly identified as a spammy link.
It has been recommended to create this file while working on cleaning up your link profile (as mentioned above). It is important to add comments and work on the status of your requested disavow links, this one, keeps you organized, secondly, lets Google know you have been working on it.
Here is the format:
# Note about your Progress such as: Contacted siteadmin of badlink.com on 10/22 and have had no response
# Comment about next bad link
The disavow links can be used on two levels. You can disavow links on a site wide level in this case you would put the root domain on its own line in the example file shown above. Or, you can request disavow links on specific pages within a site. This would be used for example, if you have built one good piece of content and have sourced it to that website, then you engaged in poor comment spamming throughout the site on irrelevant topics.
The disavow file will work similar to a .htaccess file for your website. You will be able to upload, download and modify the existing file if there are changes you need to make.
After all the long work and organizing, you’ve uploaded your disavow list, now how long? According to Matt Cutts from Google it will take 2 weeks to a month for Google to crawl your requested disavow links and re-index your site.
It is important to know that Google will treat all the disavowed links as “strong suggestions” treated similar to a “no follow” tag on a link.
I hope that this guide has helped you understand the steps you should take if you receive an unnatural link profile warning from Google or have experienced a dramatic drop in natural traffic. It is important that you employ companies that engage in white-hat SEO tactics and are constantly working and staying plugged in with that’s new and next with Google. If your website is a victim of poor link-building please contact Customer Paradigm today at 303.473.4400 to talk to a real person and have your website analyzed. Work with our professional SEO team to get your site back to health and move forward with solid proven SEO tactics today.
For years, the kind of cutting-edge industrial emission control technology which AeriNOx specializes in was only produced and installed by companies based in Europe, especially Germany. Europe has had more stringent industrial emissions requirements than the U.S. for many years. However, greater awareness of the impact of industrial emissions in the U.S. has led to more stringent emissions requirements for U.S. industries, and necessitated the kind of equipment and know-how that AeriNOx possesses. For more information visit AeriNOx-Inc.com.
Google sent out a policy enforcement e-mail in regards to the Sitelink Ad Extension. If you are using sitelinks now, or are considering using sitelinks extension then this a blog post for you.
A sitelink ad extension is a feature on your Google Adwords campaign which allows you to add links to specific landing pages below your CPC listing. For example when searching for art supplies, dickblick.com comes up with 4 links to interior landing pages: Art Supplies, Clearance, Hot Deals of the Week and New Products. There is a limit of 10 links you can add to you listing, which helps the click-through rate for your campaign. Among 11 links inclusive of the main title link to your website you are bound to have one link which entices the user based upon their search query.
As always Google is catering to the end user. As a result they are constantly seeking out strategies which have created loopholes diminishing the end users experience. With the gracious amount of sitelinks (10) people are abusing the space and use by creating multiple links to the same page. For example, dickblick.com could be abusing this extension by adding Art Supplies to their interior page e.g. /art-supplies/and also linking the text “Cheap Art Supplies” to the same interior page. Shown Below:
There is going to be an enforcement change to these extensions which will prevent the linking of the same landing page with different link text. This is to not only increase the users experience by giving them genuinely different options, but to strengthen the value of your CPC listing by providing links to unique content within your site.
Initially Google says they will focus on new sitelink extensions which are being created in the system. If your ad campaign does not adhere to the new standards your ad extension will be disapproved and not appear in search results. Next Google will start going through the ads which are being served for search queries and grade the performance of associated ad extensions. It is important to not be complacent about this issue and allow your text ads to run without the extension, it will directly affect the value of your text ads. Having non-eligible sitelinks could result in lower CTR and ultimately less visibility.
I received the e-mail on September 28th, according to the e-mail they will be going through the links in the next couple months, so I assume near the beginning of December ad campaigns will begin to be affected by this issue. Let us know if you see any changes in your campaigns.
If you would like more information about this sitelink policy visit here.
If you need help managing your existing CPC Campaign call us now at 303.473.4400 to talk to a real person about your internet marketing strategies. We will work with you to drive profitable traffic to your site.
Magento is now a proudly offering the Google Trusted Store Badge. With Google’s great reputation of advancing the internet, there is a trust associated with their brand. As they continue to increase users experience with every click across the internet, we now see a visible rating for quality.
There are not many forms in which Google rates websites. At least not visible to the common public. We do see the ratings on Google local pages, but that is a reflection of user ratings.
The Trusted Store Badge works as a “report card” of how well your eCommerce store performs. In order to earn the badge your site must exhibit fast, reliable and responsive customer service. Once your website has been approved, you will receive a grade. The badge will hover in a fixed position at the bottom right of your screen so it is visible during the entire shopping experience on your eStore. Upon hovering over the badge the grade will show. Below is a screenshot of the hover view from http://www.dickblick.com an art supply eCommerce store.
Google has many case studies which support the benefits of having the badge >> View Here
There are many resources for installing the badge onto your eCommerce store. Many people are coming across bugs trying to replicate the codes. My best advice is follow the steps that Google has put in place.
If you use Magento >> Get the Badge Here
Through Google >> Get the Badge Here
Although you are able to receive the badge through any eCommerce store, this is where people are coming across bugs trying to replicate the code for their own eCommerce platforms. Currently Google has easily integrated this feature with the three following eCommerce sites:
If your current eCommerce store does not have the full functionality you are looking for, consider migrating your eCommerce site to Magento. Magento is a eCommerce platform that was designed with eCommerce in mind and is tailored to maximize sales and usability.
There’s nothing more frustrating to a user who is trying to find a page on your website and up pops the lovely and usually creative 404 error page. As creative and funny as your 404 error page may be, there is nothing more disheartening to the user than attempting to find the information they need and be faced with a wall. There are two real issues at hand with a 404 error page, first being the risk of losing a potential clients, second being the loss in SEO value to your website. I will go over both of these issues in length and tell you why it is important to maintain the health of your website and the ways which you can do this.
A 404 page is an error page that results when a page does not exist. For example, if you were to create a page and the page were to be removed from your website, and the URL was to be requested again a 404 error page would result. Another way 404 errors can arise is the changing of pages, for example on a basic html site if you changed the services page from services.html to Services.html the old page would result in a 404 error unless both pages were kept. The only way these errors are shown is if the previous URL’s have been indexed.
If you want more site traffic on your website, you should always be providing great service. Referrals and recommendations are the main contributing factors to a strong conversion. Have you ever tried out a new restaurant and what you intended to order they are out of? It lists the item on their menu, but whenever you order it, the waiter informs you they can not fulfill that request. This is essentially a 404 error in the restaurant. You know it exists because the menu shows you it does, just as Google knows it exists because they have crawled it and seen it. But when you order it, the request is not filled. Luckily in a restaurant the waiter is able to notify the staff that you are out of the ingredients to produce a certain menu item, and it is quickly brought to the staffs attention. Even better, the waiter is able to suggest other items or compensate a potential client for a meal.
In the website world, you do not have a waiter that quickly informs you when you are not providing a request. You don’t have the opportunity to reach out to the potential client and offer them a page they could request instead. With the inability to interact and maintain clients, it makes it even more important to monitor and have “waiters” that monitor the health of your website. This is why hiring an SEO service is fundamental to keeping the marketing of your website running smoothly to avoid losing potential clients.
As always Google’s goal is to produce the most valuable websites for any given search query. The websites are determined based on a complex algorithm which dictates the strength, usability and how relative a website is. When Google crawls your webpages and finds broken internal links which lead to 404 errors as a result the SEO value is decreased in the usability metric.
Why is SEO value decreased?
For one the usability is less, because the internal links don’t lead anywhere. Second, the indexed page content has been lost which also decreases the SEO value because your page does not hold the same amount of information as it once did. Even if you have a page that has been renamed, the page authority begins to accumulate from the starting point. If Google crawls your website many times and it continues to run into the same errors, your page can be penalized.
If you are interested in finding how many 404 errors your website we are offering a free SEO analysis.
There are many ways to identify 404 errors, but I am going to go over the 2 that are most frequently used.
1. Crawl Reports
A crawl report is a diagnostic report which goes through your website similar to a Google bot and produces all the broken links or indexed pages that result in a 404 error. Crawl reports also produce other SEO information which may hurt the productivity of your website. If you are interested in a free crawl report fill out this simple form >> Here
2. Google Webmasters
Google webmasters tools will identify the health of your website. If you go to http://www.google.com/webmasters/
Sign in –> Health –> Crawl Errors
Google will only show crawl errors as they are found by Google. With a crawl report you are able to have the advantage of identifying crawl errors before they get to Google and you are penalized with a devalued SEO score. Another disadvantage to Google webmasters over a crawl report is the need to fix each error manually. This is not a disadvantage if you only have a few 404 errors, but when you are handling thousands it can quickly become a cumbersome task.
There are many methods to fix 404 errors, again I will go over my personal recommended methods.
1. Hire an SEO service
If you are one of those business owners that wants to handle everything on your own, guaranteed you can be doing better things with your time like looking forward to where your business will take its next steps to continue to grow and keep up with the times. Handling your 404 errors is a constant process of monitoring and checking the health of your website. Trying to handle 404 errors on your own can result in internal errors and an unintentional de-indexing of a webpage.
2. Create 301 redirects
A 301 redirect is a permanent redirect which can be performed through your .htaccess file. A permanent redirect is saying to Google, “this is what the URL used to be, but now when it is requested I would like you to produce this new URL”.
This is done through your .htaccess file with the lines of : old URL/ New URL
3. Remove pages from Index
If the requested page is resulting in a 404 error, you can completely remove the page from being indexed and followed. This can easily be done through many CMS.
If you have any questions regarding your 404 errors please feel free to comment, fill out the contact form below or call us at 303.473.4400. If you are interested in quality white hat SEO services see what Customer Paradigm has to offer >> here.
As all Google algorithms roll out, Google states that:
“Transparency is a core value at Google. As a company we feel it is our responsibility to ensure that we maximize transparency around the flow of information related to our tools and services.”
All you SEO lovers, Google has done it again. This new update to the Google algorithm takes into consideration the number of valid copyright removal notices your have received in relation to your domain name. A “valid copyright removal” is a removal request from the copyright owners and government to remove information a website has published without permission. As a result if your website has multiple removal notices, you will appear lower in results.
Google’s goal is to provide the best search results for a search query, mainly the issue that has been an embarrassment has been search queries in relation to videos. To avoid individuals who have stolen media clips and prevent them from rising above the original in search rankings. As a result of this algorithm change the big player websites such at NBC, Hulu, and Spotify will show up high in rankings for a search query due to their licensing reputation.
Google does not go through webpages looking for copyright infringement, as always it is always up to the copyright holder to act. Where is Google’s role in this process?
I want to stress that Google can NOT decide if a copyright has been infringed this is up to the courts. Read here for More Information.
Customer Paradigm has the great privilege of working on AAMCO Colorado’s site. Through a strong SEO strategy, social media implementation and paid-advertisement campaign a milestone has been achieved! AAMCO Colorado now ranks 10th globally for the term “transmission repair”. After discussing with AAMCO Colorado what services are important to them, it was easily narrowed down to their specialty of transmission repairs. So we began our work optimizing their services pages for transmission repair, their CPC campaigns were optimized and our goals of keyword ranking were achieved much faster than we anticipated (no complaints there). The term transmission repair averages around 12,000 searches per month in the United States.
Below is a graph of the increase in AAMCO Colorado’s rankings for “transmission repair” from December 2011 to May 2012.
This graph shows that over the past seven months AAMCO Colorado’s rankings have increased by 100 rankings. Increasing in ranking is a process that takes time and patience. The rewards of increasing your visibility and rankings is worth the effort.
By Scott Belford, Internet Marketing Director
Today (Wednesday, May 16th, Google has rolled out the first version it’s Knowledge Graph. The Knowledge Graph enables Google users to search for things, people or places that Google “knows” about and instantly get relevant information in a “knowledge panel” in the upper right corner of their search result page. The contents of the knowledge panel varies for a given search query (and right now it only shows up for select search queries), but the purpose is to allow users to further refine their search results based on the intent of their query. A search for the word “buffalo” for instance, a yields a result that looks like this:
There’s a big “knowledge panel” on the right with a Google map of the city of Buffalo, NY, and some information and statistics about the city that Google has pulled from Wikipedia, and some links to points of interest. Note that the points of interest urls do not link to any web page, but another set up search results (with a corresponding “knowledge panel” that are relevant to the particular point of interest that you’ve selected. Below are some are other links to searches representing potential search intents that Google has anticipated it’s users may have when they type “buffalo” into their search bar, including “American Bison,” the “University of Buffalo,” and the “Buffalo Sabres” professional hockey team. Clicking on each option yields a new page of search results relevant to the particular category. Here is what I see if I click on “Buffalo Sabres,” for instance:
My search results have all changed to results that I would get from a search for “Buffalo Sabres,” and the knowledge panel on the right now has some information about the team, and links to search results for the city, coach, and a drop down menu showing search results for each player on the roster!
How is Google able to do this? Google boasts that it has compiled over 3.5 billion facts about the relationship with over 500 million objects. According to Amit Singhal, head of Google’s search department, Google is able to match each object in its database with the most searched-after associated facts. So for a search for “buffalo,” Google is able to anticipate a set of associations (American Bison, the City of Buffalo, the Sabres hockey team) that are based statistics and information that it’s compiled from millions of individual searches.
There will be much more on this topic. According to Singhal, Google has just scratched the surface of the complete implementation of Knowledge Graph. Right now, for instance, the Knowledge Graph based results are heavy on informational content but lacks actionable content (many users who search Buffalo Sabres, for instance, may be most interested in getting tickets to the next Buffalo Sabres game, and this information doesn’t seem to be included in the “knowledge panel” results), and it is not clear how and why Google selects the pages from which is culls images and content snippets for the “knowledge panels.” We will continue to follow this latest update from Google.
Customer Paradigm is a full service interactive agency specializing in search engine optimization, internet advertising, and website development for ecommerce. For more information, visit customerparadigm.com or contact us to speak to a real person now.
What do we do when a search is made? Why can’t I display custom text for that search? Can I modify the pages that show up when a search is made?
These are all questions on our minds, especially if you are working on the SEO of your site. If you aren’t questioning this, get on the train because optimizing your individual product pages will make a difference for your conversion rates. Currently, Magento allows us to work on the defined category pages and insert HTML to add content or images. But, when using the search bar to peruse through all your available products, the end page that the customer lands on is not able to be modified. Until Now!
Customer Paradigms Magento Programmers have developed a Magento Extension that is simple to use, quick implementation and ads SEO value to your product pages through a dynamic search box. Below is a screen shot of this simple extension:
You are able to enter a custom search term, insert HTML into the Search Text for content development, and enable the status. That’s that, you’re ready to format!
What is A/B Split Testing? A/B testing is a scientific experience of web users behaviors based on changes of independent variables. These tests are performed to verify what may seem meaningless independent variables such as color, size, layout, location or even down to the font type to determine how users react to the changes differently.
Customer Paradigm is performing an A/B Split test for Red Apple Lipstick. In this case study, our goal is to determine which landing page yields more conversions, this particular scenario conversions is determined when users sign up to receive the newsletter. In this A/B test we have two variables, one is having a button instead of a small text and the other is adding relative content.
How can an A/B split testing be performed effectively? The best way to perform an A/B test is to face the process similar to a scientific experiment. First, you always have a control which is your base of comparison. For Red Apple Lipstick, our control was the landing page is below:
Notice, below the “Subscribe & Start Shopping” button there is a small text link that reads, “I don’t want to subscribe, I just want to see what you have.” Although our goal is to increase points of contact through users signing up for a newsletter, we also want to increase the overall click-through rate.
This is an alternative landing page with the small text “I don’t want to subscribe, I just want to see what you have” as a more visible button, we will call this version BUTTON. Through the BUTTON version, our goal is to increase conversions (newsletter sign-ups) while decreasing bounce rate from the landing page.
The second alternative landing page, features both a button for “I don’t want to subscribe, take me to your lipstick” in addition to a small content blog about the gluten free lipstick products. We will call this version BLOG:
Now to measure the A/B split test the alternative landing pages BUTTON and BLOG as well as the control page are active, when users click through ads unknowingly they are directed to one of these pages. In our test ideally we would like to wait until a total of 100 conversions are completed on each landing page. Since we cannot control traffic to our webpage, this turns into a waiting period until you reach the goal of 100 conversions. From the base point of 100 conversions we are able to draw conclusions and determine the performance due to the small changes in the independent variables.
For example, if we see that the BLOG landing page is able to increase newsletter sign ups through the change of more information we have increased our conversion rate. From here, we can apply this same theory to other pages that are performing poorly and add content to the site in hopes of increasing the conversion rate.
After 100 conversions on the BUTTON landing page, we see that there is a decrease in the conversion rate for newsletter sign-ups; we would want to change the button back into text. The final optimal landing page from our A/B test would be to have content on the page with no button.
If you are interested in performing an A/B split test to increase the conversions on your pages and work on your Search Engine Optimization please contact Customer Paradigm or call and talk to a real person at 303.473.4400.
If you are working on any Magento E-commerce site, your website most likely falls under the umbrella of multiple products that can be categorized by more than one attribute. This makes it very likely that you will have many pages displaying the same products. So what can we do to avoid duplicate content of product listings? Just because your site has plenty of products to offer and a variety of ways to define precisely what you are looking for doesn’t mean you should suffer any duplicate content penalties.
One common solution is adding a rel=”canonical” link to the <link> section of your first product page to indicate this is the page you wish to be indexed by Google. Next, on all your pages that display similar products you add a <rel=”canonical” href=”http://www.example.com/product=X634K23> to the <head> section of your HTML pages. This signals to Google to ignore that page and says this [href] is the main page that you want stressed in search results. By completing this, the SEO content of your first product page that is indexed is able to be optimized for its full value. For Example:
<link rel=”canonical” href=”http://www.example.com/article?story=payattentionhere” />
<title> How to use rel=canonical</title>
Below is a visual representation of the rel=”canonical”:
Paginated Sequences: Rel=”next/prev” Tactic
Another solution that is the pagination sequence which uses rel=”next” and rel=”prev” this is a process that is most effectively used for pages in a series, one after the next. For example, if you were reading an article and it was split into four pages. From the second page, the rel=”next” would be linked to the third page in the article, the rel=”prev” would be linked to the first page. A user would most likely not click from the second page in the article and continue reading on the fourth page. For example:
<link rel=”prev” href=”http://www.example.com/article?story=page1″ />
<link rel=”next” href=”http://www.example.com/article?story=page3″ />
<title>How to use rel=next and rel=prev, page 2</title>
This code is easily implemented and organized the sequence of your pages, this differs from rel=”canonical” in that all the pages come from one page and point to the next, instead of each page pointing to one page.
Below is a visual representation of a Pagination sequence:
Which tactic should I use?
From a Search Engine Optimization point of view, the winner is definitely the Pagination Sequencing tactic. By implementing pagination sequencing you are able to yield the SEO strength of all linking pages rather than just the single canonical page with the rel=canonical tactic. This gives you the strength of all your title tags, image alt-tags, and content of all pages associated.
If you are interested in implementing the Pagination Sequencing Search Engine Optimization strategy on your Magento or e-commerce site, Customer Paradigm is here to help! Please contact us or call and talk to a real person at 303.473.4400.
If you care about optimizing an eCommerce site, you know that page load times are critical. For every second you shave off the time of a page load, conversions increase dramatically.
For every 1 second delay your page takes to load, you’ll see approximately 7% less conversions, and 11% fewer subsequent page views.
Our clients don’t usually call us to see if we can help speed up their page views. Rather, we look at their sites, using advanced tools (some free, like Google Analytics), and see how long pages take to load, and what the conversion rates are.
If we speed up a page, it means (a) more business for the eCommerce Magento site, (b) a better experience for the end user (we save them time), and (c) the page tends to be ranked higher via Google and other search engines.
If you set up your Magento eCommerce site correctly with caching turned on well, it will scream. Fast page load times – sub-one-second. We’ve taken sites from 8-10 second page load times, and had them load in 1 or 1.5 seconds.
How? We use many techniques, but one is Varnish.
Varnish is a HTTP Accelerator (reverse proxy for technical folk).
How does Varnish benefit someone running Magento?
Magento varies in the amount of resources it consumes, suffice it to say Magento is more resource hungry than most PHP apps.
For this reason Magento has many types of caching built into it (you can see these in your admin panel).
These caches can help quite a bit, but there is still more you can do.
The overhead of loading the actual Magento core to start utilizing these caches is one more component that we can eliminate with Varnish.
For the following cases:
• First time users to your site
• Users that are not logged in
• Users that do have items in their carts
There may be no reason to have Magento load more than once.
Why is that? In the cases listed above Magento may not render any differently for different users.
Because of this we only need to let Magento once per page, from there Varnish will keep a static copy of the content so that PHP, Mysql, and Magento do not need to run in the future.
This saves system resources, and just as important it significantly lowers your First Byte Time.
Your users will be waiting less for the page to load, and Google will love you!
So you may be asking what about when I do not meet the criteria listed above.
In those cases you will need to let Magento run as it normally would, this is because we want each user to have a unique experience based on their interactions with the site (i.e. if a user adds a product to the cart, it needs to be shown to them in the header as it normally would).
In these cases however, users still benefit from Varnish since the system is not working as hard as it normally would, and can serve those users faster.
Why is the Customer Paradigm Magento Varnish Extension needed to run Varnish on my Magento site?
The Customer Paradigm Magento Varnish Extension takes a lot of the headache out of running Varnish, it automates many of the tasks needed to keep the Varnish Cache in sync with the actual Magento install.
For instance, if you did not have the Customer Paradigm Magento Varnish Extension , and updated a product from the Magento Admin Panel, your updates would not be reflected on the frontend until your restarted Varnish, thus reducing the effectiveness of Varnish.
With the Customer Paradigm Magento Varnish Extension , all changes to Categories, Product, and CMS pages are kept in sync.
It does this without ever needing to clear the entire Varnish cache, thus keeping most of your Magento site fast.
Customer Paradigm’s Magento Varnish Extension also provides methods to flush the entire cache, or to disable the cache for certain parts of your site. This is very useful for people that may not manage their server infrastructure directly.
What the Customer Paradigm Magento Varnish Extension Does:
• Lowers the amount of time needed to setup a Varnish Cache.
• Syncs Varnish with Magento’s Catalog Search, Catagories, Products, and CMS pages.
• Adds debugging features to the Magento Admin panel.
• Magento 1.5 +
• Varnish 3.0.0
Non-Varnish results (3 users):
** Preparing 3 concurrent users for battle.
The server is now under siege…
Lifting the server siege…-done.
Transactions: 23 hits
Availability: 100.00 %
Elapsed time: 14.57 secs
Data transferred: 0.13 MB
Response time: 1.38 secs
Transaction rate: 1.58 trans/sec
Throughput: 0.01 MB/sec
Successful transactions: 23
Failed transactions: 0
Longest transaction: 1.87
Shortest transaction: 0.89
Varnish results (1st run ie. Not in cache)
** Preparing 3 concurrent users for battle.
The server is now under siege...
Lifting the server siege...-done.
Transactions: 33 hits
Availability: 100.00 %
Elapsed time: 14.76 secs
Data transferred: 0.19 MB
Response time: 0.71 secs
Transaction rate: 2.24 trans/sec
Throughput: 0.01 MB/sec
Successful transactions: 33
Failed transactions: 0
Longest transaction: 1.52
Shortest transaction: 0.01
Varnish results (2nd run cache is loaded):
** Preparing 3 concurrent users for battle.
The server is now under siege...
Lifting the server siege...-done.
Transactions: 48 hits
Availability: 100.00 %
Elapsed time: 14.04 secs
Data transferred: 0.27 MB
Response time: 0.36 secs
Transaction rate: 3.42 trans/sec
Throughput: 0.02 MB/sec
Successful transactions: 48
Failed transactions: 0
Longest transaction: 1.96
Shortest transaction: 0.00
Want the Extension?
This extension is currently being submitted to Magento Connect, but if you’d like to get a copy before it’s available there, please call us at 303.473.4400 or click here to have someone contact you now >>
With the holiday season rapidly approaching it’s time to focus on your online marketing strategy! Starting well in advance of the holiday season with “Early Bird Discounts” and “Sneak Peeks” is a great way to ensure that you have a successful and profitable final quarter this year.Make a marketing plan today for the months of November, December and January. Your plan should include a schedule of what sales you will run, how you will run them and what customer groups should receive each sale (be it via email, advertised directly on the site, or through social media). To maximize your sales this season be sure and look over your previous campaigns for the year. Try and replicate your most profitable campaigns for the holiday season.
Customer Paradigm is a proud sponsor of the 2nd Annual The Bad Ass SEO Guest Blogging Contest hosted by The Search Engine Marketing Group. Started by Gerald Weber, the blog has become one of the premier sources of SEM content online. The contest brings together the SEO community by showcasing the awesome guest blogging skills of SEOs and Internet marketers. It began on 9.12.11 and goes until 10.12.11. Acceptable guest post topics include anything related to SEO, Internet marketing or social media. For more info, visit here. Know some great writers who want to show off their SEO savvy? Spread the word. It’s a great chance to connect and bring the SEO community together.