Mar 23, 2005 | SEO Case Studies
eLearning Series by Jeff Finkelstein CUSTOMER PARADIGM DELIVERS AUTOMATED LEAD MEASUREMENT SOLUTION – BOOSTS DMCVB TRADE SHOW BUSINESS BY 20%. CHALLENGE: Increase convention & trade show business to Denver by 20%. STRATEGY: Squeeze every lead out of each...
Mar 17, 2005 | Author Marketing, Blog, Digital Marketing, SEO Case Studies
eLearning Series by Jeff Finkelstein A quick update to last week’s Web marketing tip about publishing your book as an eBook. One of the books, 12 Strategies for Search Engine Optimization, is now available on Apple’s iTunes bookstore! This comes on the...
Apr 29, 2004 | eLearning - Email Marketing, SEO Case Studies
eLearning Series by Jeff Finkelstein Making Customers Care E-Mail Marketing Case StudiesPublished in ClickZ BY Heidi Anderson | April 29, 2004 We marketers talk a lot about using email marketing to inform our customers and build community. As with many goals, it can...
Mar 23, 2004 | SEO Case Studies
eLearning Series by Jeff Finkelstein CPC Case Study: A Novel Use for Google Adwords Over the weekend, I was thinking about a novel and quick way I used Google Adwords to help fill a spot for a local child care center (and avoid being stuck with a $450 bill). Pay Per...
Dec 11, 2003 | Email Marketing, SEO Case Studies
E-Mail Marketing Case Studies – Published in ClickZ Coupons are common in the offline world, at least here in the United States. They’re so popular, a journalism professor once told me the majority of daily newspapers sell the most papers on Wednesday,...
Sep 4, 2003 | SEO Case Studies
eLearning Series by Jeff Finkelstein September 4, 2003 When we left off, BP Solar was attempting to use a fantastic opportunity to show off its alternative to traditional energy sources. A power failure had affected a large area of the East Coast. BP Solar wanted to...
