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CPC Case Study: Micro-Targeting Pay Per Click Campaign

eLearning Series by Jeff Finkelstein CPC Case Study: A Novel Use for Google Adwords Over the weekend, I was thinking about a novel and quick way I used Google Adwords to help fill a spot for a local child care center (and avoid being stuck with a $450 bill). Pay Per...

Part II: What If the Lights Go Out on Your Campaign?

eLearning Series by Jeff Finkelstein September 4, 2003 When we left off, BP Solar was attempting to use a fantastic opportunity to show off its alternative to traditional energy sources. A power failure had affected a large area of the East Coast. BP Solar wanted to...

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