THIS WEEK'S PPC MISTAKE TO AVOID Not Using Geo-Targeting Here’s a common scenario, you’re scrolling through your social media and an ad pops up about a business near the exact location to where you are standing. This can come across two ways, one, you find it a little...
THIS WEEK'S PPC MISTAKE TO AVOID MISTARGETING One of the biggest pitfalls when setting up a PPC campaign is targeting the wrong keywords or using the wrong keyword match types. Here’s what you can do to avoid this – Using keyword match types in Google Ads...
COSTLY PPC MISTAKE TO AVOID: NOT USING NEGATIVE KEYWORDS When Google Ads launched in 2002, it solved a critical need: getting the right ad in front of a customer right at their time of need. Google Ads is incredibly powerful tool for business. Done right, it’s...
