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Customer Paradigm is a Magento Silver Solution Partner. Our developers know Magento's 150,000 lines of code inside and out, and have been certified by Magento. Programmers who care. Code that works.
We have worked on hundreds of eCommerce systems that process tens of thousands of transactions per day. We know the best practices for working on high-volume, live production systems (as well as low-volume basic Magento systems).
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Our expert Search Engine Optimization team has helped our clients achieve top search rankings in competitive areas. We fix crawl errors, do keyword research, A-B split testing, onsite content, linkbuilding and social outreach.
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Think about how much time you spend on Facebook. New research from a Nielsen study released today concluded that Americans spent a total of 53.5 billion minutes on Facebook in May 2011 – more than any other website – as part of the firm’s “State of the Media” quarterly report on social networking. Here’s an excerpt from the article in the San Francisco Chronicle:
…Yahoo was second with 17.2 billion minutes in May, with Google third at 12.5 billion minutes. With Americans now spending one-quarter of their overall Internet time on social networks and blogs, Nielsen said the results show “how powerful this influence is on consumer behavior, both online and off.” “Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to ‘Like’ a product on Facebook, people are constantly being driven to social media,” the study said. Read more here.
If you’re a business or run an eCommerce site, how are you capturing the attention of all these social media users?
Our very own Pete can tell ya:
“Many people seem to think that SEO is some sort of trick to snag traffic from Google and competitors. I see SEO as a good flyer posted in the right place. If you were to advertise diapers in a college dorm room, it is far less effective than at a parenting seminar. SEO is the process by which we take your message, why you do what you do, and how well you do it, and post that message in the right place. The new buzz word in online marketing seems to be CRO, or Conversion Rate Optimization. A strong marketing plan, with a focused message will send the right traffic to a site and increase conversions. If I want you to buy diapers, I had better have a damn good sell; AND not put the sell on your favorite sports blog. Respect the mind of the buyer.” – Pete Wise, SEO / CRO Analyst, Customer Paradigm
In an RDFa tagging scheme, Google is making it easier to find information about information… in this case making it easier to find a writer’s works. Here’s a link to the article >>
Hey there magento developers/store owners! After a couple days of frantic coding, I’m happy to present my first addition to the Magento Community: Configurable Products import.
We are currently working on an updated version of this extension which will also handle bundled products. Please stand by for an update in the next 2 weeks!
Call us today: 303.473.4400 or click here to have someone contact you now about Magento
For one reason or another we are tasked with a website re-development that involves a change in the domain name or changing the URL of a page. There can be many reasons for doing this including a company name change, SEO reasons (re-writing URL’s for better search ranking position) or even a change in technology behind the code (re-developing with PHP vs ASP).
Most web developers know that the correct way to handle these URL changes while retaining search positioning is by using a 301 redirect. Even if a 301 redirect is the ideal way to change a URL it is, however, still not perfect.
A 301 redirect is an HTTP status code that states “This URL has PERMANATELY moved to this new URL”. On apache servers this is handled in a text file called an .htaccess file. Google has stated in the past that with the proper use of 301 redirects its indexes will pass the value of inbound links and their corresponding anchor texts from the original URL to the new page. A major factor in search position is the quality and quantity of links pointing to your website. Thus it’s known that 301 redirects are a safe way to re-work your URL’s while retaining the search engine power of the original URL.
Too many website owners’ dismay when a change in URL occurs, even with being diligent with 301 redirects, they will see a drop in rankings and notice the resulting drop in traffic from search engines. Here is why: You 301 redirect URL A to URL B. URL A has 1000 links pointing to it. URL B has none.
Google crawls a website that has a link pointing to URL A and then crawls the actual link that points to URL A.
When Google hits URL A they get a 301 response code that sais that URL A has permanently moved to URL B.
Google updates its indexes and passes the link juice and anchor text from URL A to URL B.
You have now gained the anchor text and seo juice for ONE of your inbound links. Now this process will need to happen for ALL 1,000 links before you can regain your rankings. This process could take some time before all 1,000 links are crawled and updated. This is why, even when your web developer does a meticulous job of handling 301 redirect, we can see a temporary drop in rankings and traffic from organic search. If the benefits for re-writing your URL’s out weigh the temporary drop in rankings from doing a URL re-write then do not be scared to move forward with the process.
A proper URL structure can make a big impact on rankings. 301 redirects and having a canonical website (not having a “www” and “non www” version of your website) are very strong tools for a search marketer. The htaccess file is a somewhat complicated file and in the wrong hands can be dangerous file to tinkering with. It’s very easy to take a website down because of an infinite loop for instance. To quickly check to see if you could use help with your htaccess file you can run the following search queries: Type the following two queries into a Google search bar and see if the number of results are different: site:www.your-domain-here.com site:your-domain-here.com If the number of search results are different you could certainly use some TLC with 301 redirects in your .htaccess file. If you would like us to take a look at your .htaccess file or you would like some sound advice on changing your URL structure do not hesitate to contact us here: http://www.customerparadigm.com/index/3/Contact-Us.php
We’re thrilled to begin helping the Boulder Hotel Motel Association with their website! http://www.BoulderLodging.com/
In a new article, Microsoft deepened its corporate friendship with Facebook Wednesday, announcing tighter integration with the social network into Bing’s search results. Bing will display data from Facebook, such as user profiles and pages your friends have “Liked,” to complement Web searches. Read more >>
Rabbi Jamie Korngold, the Adventure Rabbi, is quoted in USA Today: Americans’ views of God shape attitudes on key issues http://www.usatoday.com/news/religion/2010-10-07-1Agod07_CV_N.htm She’s quoted along with Sarah Palin, Glen Beck and Stephen Colbert. For more information about her forthcoming book, God Envy: A Rabbi’s Confession (Jewish Lights Publishing, 2011) visit http://www.GodEnvy.com/
FYI, I’ve posted a new case study about Google’s Instant search system, and how it may affect company’s search engine optimization and cost per click advertising campaigns: http://www.customerparadigm.com/index/600/google-instant-CPC-SEO-case-study.php
FYI, if you wanted to see where I was last week, I was helping Rabbi Jamie Korngold, the Adventure Rabbi, guide hiking and biking in Aspen, Colorado for a Jewish Foundation. Here’s some of the 2,800 images from last week: http://www.adventurerabbi.org/photo_gallery.htm
I know I tend to use Google to search a lot, but I saw this screen for the first time today. Sounds like I needed to prove that I was human to Google. Very strange.
I did copy-paste a link into Google: http://www.google.com/search?q=hospitality+search+engine+marketing+firms
… as someone came to our site by using this search term.
The lovely people at Google are looking for a high-tech community to install a network capable of reaching speeds of up to 1 Gbit/s. That’s a hundred times faster than most connections available to the public!
BoulderFiber.com is a site promoting our lovely city of Boulder, CO for this experiment. Please take the time to visit their site: http://boulderfiber.com/ and follow the link to nominate Boulder. Just imagine working on networks that could be faster than NOAA and NIST combined!
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For anyone following me on Twitter (www.twitter.com/BoulderJeff/), I had my credit card stolen at Carino’s Restaurant in Grand Junction, Colorado on Saturday.
Here’s the expanded version of the story that I submitted to them:
I was in Carino’s in Grand Junction, Colorado on Saturday with my two daughters. The food was really good, and the waitress was prompt and attentive.
However, I thought I should share with you what happened during the end of the meal.
Toward the middle of the meal, my two year old daughter needed to go to the bathroom. With a two year old, it’s important to respond quickly to her needs to prevent accidents.
The waitress had already dropped off the check and I had given her my USAA credit card to run.
As we were leaving to run to the bathroom, I told the waitress that we were not yet finished, and to please not clear off the table.
Four minutes later, we returned, and the remainder of my daughter’s lunch had been cleared away. The check was left on the table, but the card was missing.
There was a party of four people sitting across from our table; they said that the only person who came by the table was the busboy.
While it’s possible that someone else saw the empty table and the card and took it, it was still frustrating.
The waitress asked if she could cook another pizza for the girls, and I declined. The girls were no longer hungry.
The most worrisome part, though, was that my card was stolen from the table.
The manager took my phone # and offered to call if it was found.
I have since canceled the credit card with my card company. However, many of my bills are on auto-pay with that card, so now I need to spend several hours going through and updating everything else with each company.
I would have thought that the manager would have at least comp’d the meal (it was only $18 total), but didn’t offer.
An update from yesterday’s post:
- No update. Nobody from their organization called or emailed. I feel so unloved
Have not heard a word from Carino.
I’m [Jeff Finkelstein] quoted in an article on Open Forum (American Express) about the Pros and Cons of Online Visitor Registration:
On what is always one of the coldest, snowy days of the year, our heat stopped working.
Thanks to this site: http://www.arnoldservice.com/amana_parts.htm for showing me I needed to clean the flame sensor!
Thanks to Google Alerts, an article that I was interviewed for a couple of months ago was just posted to the Shutterbug website, talking about digital photography and the Windows 7 operating system.
My verdict: Windows 7 is soooooo much better, faster and more stable than Windows XP. And worlds better than Vista.
Here’s a link to the article:
I was interviewed a while back for an article about small business owners collecting in a tight economy… and they just released the article on Dun & Bradstreet credibility corporation:
As I mention in the article, it’s not enough to get new clients in a tight economy… it’s also important to get paid!
I created a new page on our site about our RDFa tagging service, and launched it about a week ago.
I just checked this morning, and the page is above the W3C.org’s website — that’s the World Wide Consortium that puts standards like this into place.
A great article, found by Rodney on our team:
Web pioneer recalls ‘birth of the Internet’
So, I went to the doctor today, who told me I had the H1N1… We had three other people call in sick today, too, so to stem the tide and keep well people well, most people will be working from home for the next couple of days.
John and Scott will be in the office answering phones and disinfecting the place, so email or filling out a contact form like this one is a great way to reach us.
As a Web company, the good news is that each of us has a home office set up and can work fairly seamlessly from home (with the exception of meetings). We started out many years ago as a virtual company, and we’re all on IM with each other so we’re hoping that it shouldn’t affect things to a large degree.
More info about H1N1 here: http://www.flu.gov/
Yesterday, I heard a great series of radio ads here in the Denver / Boulder area about buckling up. Great concept, and great public service announcement.
Background: Nearly one-third of children killed in crashes each year in Colorado are “tweens” between the ages of 8 and 12. And 6 out of 10 were not buckled up when the accidents occurred.
Being part of the Web world, I wanted to check out the site. I heard three ads on the radio, and then went to the site (I was stopped at a traffic light, and emailed myself a link).
However, the site wasn’t up and running yet. The first time I went there, it was just a site cannot be found. The next time (a couple of hours later), the site’s server “refused to send me connection information.”
Finally, the site was up and running sometime yesterday.
Bottom Line: Before you go live on the air with a radio commercial telling people to visit a website… make sure it works!
Problem: One of the biggest issues in the Boulder Jewish community has been the fact that there was no one single place to go to check a common calendar for all of the various organizations in town. Each Jewish congregation (reform temple, conservative synagogue, modern orthodox, renewal congregations) had their own calendar posted on each of their websites. Each of the Jewish organizations (Boulder JCC, CU Jewish Studies Program, CU Hillel, etc) also had their own events.
In the past, there had been several efforts made to create a ‘combined’ calendar. The problem: each organization had to submit their events to the central calendar, who then had to post the events. Some had a form to fill out, some wanted them via email. But it took a lot of time and energy for each organization to continuously submit events to each and every Jewish calendar. And if the event time or location changed (or was cancelled), it was like the story of the feather pillow up on top of a mountain: there was no way to get it back.
In this economic climate, nobody had the time to devote to doing extra tasks like typing events into alternative calendars. One organization, for example, had a volunteer whose task each month was to spend 10 hours of time entering events into various community Jewish calendars.
The solution was to have everyone adopt a common calendar format that could then be syndicated to other sites via RSS / XML feeds.
This allowed us to build one site, www.BoulderJews.org, that has the combined calendars of 19 organizations in Boulder (and counting).
Does your community need something like this? We’d be happy to help… Call Jeff Finkelstein (founder of Customer Paradigm and husband of Rabbi Jamie Korngold, the Adventure Rabbi) at 303.499.9313.
For the latest in viral marketing campaigns, this is a great story of spreading the word in a non-threatening manner: