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A great article this weekend in the NY Times about how less-than-good (Blackhat) SEO techniques got JC Penny de-listed from Google’s index. The most interesting quote for me:

“If you search ‘cancer,’ that’s an informational search and on those, Google is amazing. But in commercial searches, Google’s results are really polluted.  My own personal experience says that the guy with the biggest S.E.O. budget always ranks the highest.”

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