Mar 6, 2014 | Blog, Digital Marketing, Social Media
So your business has a Facebook page but is it losing out on customers? Many businesses are taking advantage of advertising on Facebook and why wouldn’t they? It’s free, you can talk directly to your target, and they can share your business with their friends as...
Mar 3, 2014 | Blog, Digital Marketing
Within the blink of an eye, users quickly decide whether or not they’re going to stay on your website and it begins with the interface, design, colors, and user experience. Colors & Branding You are likely stuck with the logo you have, though many companies do...
Feb 21, 2014 | Blog, Digital Marketing
Whether you’re a small business that gets wholesale products on your shelves or part of a multi-channel retailer, you’ve probably worried that “Customers are buying products from the company’s website and not from my store.” One of the...
Feb 5, 2014 | Blog, Digital Marketing, Marketing Content Creation
link scheme [lingk skeem], n. 1. Any links intending to manipulate PageRank or a site’s ranking in Google search results, 2. Manipulating links to your site or out from your site for PageRank. If you’re still hung up on trying to get your site to rank number one on...
Jan 20, 2014 | Blog, Digital Marketing, Social Media
This year in social media, there is an even greater emphasis on mobile and tablet. If your website does not have responsive design implemented, you better add it to the top of your list of things to do. More people are looking up things on the go and, yes, many are...
Jan 6, 2014 | Blog, Digital Marketing, Search Engine Optimization (SEO)
Over the past year, Google made many small changes to the search algorithm and search engine results page as well as one big change to the algorithm itself. All of the changes were to improve upon the search experience for users and cut out low-quality material. For...
