This Week’s Mistake to Avoid – Mistargeting
THIS WEEK'S PPC MISTAKE TO AVOID MISTARGETING One of the biggest pitfalls when setting up a PPC campaign is targeting the wrong keywords or using the wrong keyword match types. Here’s what you can do to avoid this – Using keyword match types in Google Ads...
Common & Costly PPC Mistakes to Avoid
COSTLY PPC MISTAKE TO AVOID: NOT USING NEGATIVE KEYWORDS When Google Ads launched in 2002, it solved a critical need: getting the right ad in front of a customer right at their time of need. Google Ads is incredibly powerful tool for business. Done right, it’s...
A Guide to the New GA4
Have you heard the news? There is a new version of Google Analytics that is already available and ready to be utilized! Starting in 2023, Google will begin to dial back Universal Analytics in favor of their most recent iteration, Google Analytics 4. But wait! You...
Brainstorming & Thoughts on Marketing During Covid-19
I hope that you and your family, friends and colleagues are staying safe and healthy during this crazy Covid-19 time. First, I want to let everyone know I’m happy to jump on the phone to help brainstorm new ideas for keeping your business or organization afloat....