BOULDER MARKETING GROUP EMAIL MESSAGE
May 7, 2009
BMG SEO WorkshopWednesday, May 27, 2009
12:00 pm – 5:00 pm – Boulder Country Club
Search engine optimization (“SEO”) is critical to any web marketing strategy. Effective SEO strategy and execution does not happen by accident. There are a huge number of web sites competing for the same traffic. To make matters more challenging, search engines have changed dramatically over the past several years, meaning techniques and approaches that worked in the past may no longer be effective. The people and companies that take the time and effort to truly understand SEO and keep up with the latest advancements in website implementation techniques will reap the benefits at the expense of those that don’t.
So how do you make sure that you and your organization are getting the most out of this targeted, low cost and high return marketing channel known as “organic” search? By joining us for a hands-on half-day workshop covering all aspects of search engine optimization and marketing.
During this jam-packed session, expert practitioner Jeff Finkelstein will teach you practical, actionable strategies and tactics for SEO, such as: how to evaluate your website (or your competitor’s); what works and what doesn’t when it comes to influencing search engines; what techniques provide the biggest bang for the effort; making your database-driven website “search engine” friendly, and much more. Practical knowledge will also be gained through analysis of real case examples of both B2C and B2B sites, including what worked and what didn’t.
Who Should Attend:
- Sales and marketing executives of any organization using its website for sales or marketing purposes.
- Marketing personnel involved in online or integrated marketing strategies and/or implementation for their organization.
- Anyone wanting to be considered knowledgeable about search marketing or online marketing to employers and colleagues.
- This workshop is designed with non-technical marketers in mind. But even the Internet-savvy techie will get a lot out of this highly-focused workshop….
Click here for the complete workshop description.
Search Engine Optimization Workshop
Jeff Finkelstein of Customer Paradigm
Wednesday, May 27, 2009
12:00 pm – 5:00 pm
Boulder Country Club7350 Clubhouse Rd.Boulder, CO 80301 [Map / Directions >>]303.530.4600
BMG Member Pricing:
Early Bird (register by 5/18/2009): $125Regular Price (after 5/18/2009) $150
Early Bird (register by 5/18/2009): $175Regular Price (after 5/18/2009) $200Not a BMG member? Click here to join, or learn more about the Boulder Marketing Group.
Buffet Lunch, Presentation Materials, SEO Site Review & Analysis
Visit Here to Register >>
The first ten paid registrants will get an interactive, real-time critique of the site’s search engine findability during the workshop.
Everyone who signs up will have an opportunity to:
- Attend an optional, SEO 101 introductory Web Seminar to give you the basics of search engine optimization, prior to the workshop.
- Review your site with the Customer Paradigm’s staff, prior to the workshop.
About the Presenter:
Jeff Finkelstein is the founder of Boulder-based, Customer Paradigm, an interactive marketing firm that has helped clients including Xcel Energy, 3M, Level 3, BP achieve top rankings through search engine optimization and web marketing. Finkelstein is an adjunct professor for Colorado State University, and has lead workshops around the country teaching companies how to better optimize their websites and get found.
Finkelstein has written syndicated columns on web marketing, and reaches tens of thousands of people each week through Customer Paradigm’s eLearning Series newsletter.
Finkelstein also helps his wife, Rabbi Jamie Korngold, run the Adventure Rabbi program. Through search engine optimization, reporters from Good Morning America, The Wall Street Journal, USA Today, CBS News and Ski Magazine found out about the organization and ran articles and TV segments. This intense media interest sparked a book offer from Doubleday Religion, who published Rabbi Korngold’s best-selling book, God in the Wilderness, in April 2008.
Finkelstein has been featured in The New York Times as a Web Guru, and his company has received numerous awards, including the prestigious 2008 Rocky Mountain Direct Marketing Association Supplier of the Year Award.