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Looking for a company who can help you install, maintain or upgrade your Magento eCommerce shopping cart system? If you need reliable programmers with experience, Customer Paradigm's team of expert Magento programmers may be a great fit. Try us out! Or Call 303.473.4400 today!

Social Media Marketing

Search Engine Marketing

Organic Search Ranking

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Customer Paradigm can help you achieve top Search Engine Optimization Rankings. We are transparent about our process, and begin by fixing crawl errors on your site, conducting keyword research and competitive analysis. We next focus on landing page development, A-B split testing for your site, and generate onsite content, link-building campaigns and social media outreach to generate results. Looking for a Search Marketing Agency? Contact Us Now!

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Magento Certified Developers located in Colorado

Customer Paradigm - Magento Silver PartnerAre you looking for a company who can help you install, maintain or upgrade your Magento eCommerce shopping cart system? If you need reliable programmers with experience, Customer Paradigm's team of expert Magento programmers may be a great fit.
Click Here to Have a Real Person Contact You Now, Or Call 303.473.4400 today!

Search Engine Optimization (SEO)

Our expert Search Engine Optimization team has helped our clients achieve top search rankings in competitive areas. We fix crawl errors, do keyword research, A-B split testing, onsite content, link building and social outreach. Let us do a Free SEO Competitive Analysis
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PPC Campaign Management

Use Pay Per Click (PPC) advertising to reach your target audience - especially when your site doesn't rank for competitive keywords. Our Google Adwords Certified Team can help you lower your cost per conversion.
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Retention Email Campaigns

The biggest mistake most eCommerce companies make? Not communicating via email enough with their customers. Customer Paradigm has extensive experience in retention email marketing (including major CPG brands), and can help you connect with your past customers.
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Social Media Outreach

Engage your past and potential customers through Facebook, Twitter, Pinterest, YouTube and more. Social media is all about a two way conversation - let us show you how to do it right and responsibly (and help you avoid the top mistakes that can hurt your brand).
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Recent Work


  • Fred Water – Magento Enterprise Responsive Design
    Fred Water – Magento Enterprise Responsive Design

    Responsive Design for Magento Enterprise Site: Fred Water Customer Paradigm helped create the Magento-based eCommerce site for Fred Water, using a responsive [...]

    Fred Water – Magento Enterprise Responsive Design
    Fred Water – Magento Enterprise Responsive Design

    Responsive Design for Magento Enterprise Site: Fred Water Customer Paradigm helped create the Magento-based eCommerce site for Fred Water, using a responsive design template that shifts the layout of the site, based on the end user’s screen size. Fred Water is a unique company in that they sell bottled water in a container that they really and truly want people to refill and reuse. They’ve designed their bottles not to be compatible with the beverage holder in your car; instead, the bottles are designed to fit into people’s pockets so you can bring them with you. The Fred Water [...]

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  • Tungsten World – Magento Responsive Design
    Tungsten World – Magento Responsive Design

    Need an indestructible wedding ring? Gold is too soft of a metal. Tungsten – atomic #74, was discovered in 1783, is 1.7 [...]

    Tungsten World – Magento Responsive Design
    Tungsten World – Magento Responsive Design

    Need an indestructible wedding ring? Gold is too soft of a metal. Tungsten – atomic #74, was discovered in 1783, is 1.7 times denser than lead, and has the highest melting point of any element. Tungsten is now a top choice for people who want a wedding ring that will keep up with their rough-and-tumble lifestyle. Customer Paradigm recently launched a website for the Tungsten World site, using a responsive design on the Magento Commerce platform. eCommerce shoppers today are often multi-device, and it’s important to have a Website that has a common user experience (as opposed to creating [...]

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  • Chevrolet Accessory Collection – Responsive Design
    Chevrolet Accessory Collection – Responsive Design

    Customer Paradigm recently launched a responsive Magento design for the Chevrolet Accessories Collection site, using the Magento Community Edition platform. This site [...]

    Chevrolet Accessory Collection – Responsive Design
    Chevrolet Accessory Collection – Responsive Design

    Customer Paradigm recently launched a responsive Magento design for the Chevrolet Accessories Collection site, using the Magento Community Edition platform. This site is the first of several that are officially licensed accessories. Building the site required careful attention to brand standards adherence, including several months of corporate review. The site was built using a responsive Magento theme. A responsive site design "responds" to the size of the computer the end user is using. So, on a desktop, the site looks like a normal, full width site. On a tablet (such as an iPad), the site moves from a three [...]

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  • David & Goliath Mobile Magento Website
    David & Goliath Mobile Magento Website

    Customer Paradigm recently launched a mobile-optimized site for Magento commerce client, David & Goliath. The mobile site is designed to work seamlessly [...]

    David & Goliath Mobile Magento Website
    David & Goliath Mobile Magento Website

    Customer Paradigm recently launched a mobile-optimized site for Magento commerce client, David & Goliath. The mobile site is designed to work seamlessly with a mobile device, auto-detecting the mobile user. While we might have preferred to re-build the entire site as a responsive design theme, this was a lot quicker and easier to implement. Here are a few screenshots of the site in an iPhone. Due to the Retina display of the iPhone, the image appears larger than normal on a 72 dpi screen vs. the 396 dpi screen of a Retina display iOS device:  

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  • SocMe Academy Case Study
    SocMe Academy Case Study

    SocMe Training Academy SocMe, which is short and clever for Social Media, is a company which provides social media training to entrepreneurs, [...]

    SocMe Academy Case Study
    SocMe Academy Case Study

    SocMe Training Academy SocMe, which is short and clever for Social Media, is a company which provides social media training to entrepreneurs, start-ups, and corporations of varying sizes. They approached Customer Paradigm with an idea of how they wanted their new website design to appear, the functionality, user experience, and user interface. It was then up to Customer Paradigm to make everything mesh together in a cohesive, functional. and stylistic manner. Customer Expectations and Wants There were numerous expectations that SocMe had, each with a specific purpose in mind. But in sum, their expectations were: Website Design and Creation [...]

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  • Magento Support: Jelly Beans Australia Magento Community Programming
    Magento Support: Jelly Beans Australia Magento Community Programming

    Just a few minutes before the end of the day on Friday, I received a desperate call from a Website owner in [...]

    Magento Support: Jelly Beans Australia Magento Community Programming
    Magento Support: Jelly Beans Australia Magento Community Programming

    Just a few minutes before the end of the day on Friday, I received a desperate call from a Website owner in Australia.The connection was tough to hear, and it took a call back before I could understand him.Turns out, they had just launched a new site, featuring Jelly Beans shoes in Australia, using the Magento Community Platform.The site was throwing all kinds of crazy errors, including the inability to connect to the mySQL database.Hosted at Amazon EC2, Customer Paradigm’s team of talented Magento Developers were able to restart the site quickly and get it back up and running [...]

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  • Johns Hopkins University – eNephrology Newsletter – HTML Email Campaign
    Johns Hopkins University – eNephrology Newsletter – HTML Email Campaign

    Customer Paradigm assists with the development, testing and deployment of the eNephrology newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and [...]

    Johns Hopkins University – eNephrology Newsletter – HTML Email Campaign
    Johns Hopkins University – eNephrology Newsletter – HTML Email Campaign

    Customer Paradigm assists with the development, testing and deployment of the eNephrology newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and other medical specialists, the HTML email reaches out in a permission-based with with the latest medical research articles and abstracts each month.

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  • Johns Hopkins University – eNeonatal Review – HTML Email Campaigns
    Johns Hopkins University – eNeonatal Review – HTML Email Campaigns

    Customer Paradigm assists with the development, testing and deployment of the eNeonatal Review newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses [...]

    Johns Hopkins University – eNeonatal Review – HTML Email Campaigns
    Johns Hopkins University – eNeonatal Review – HTML Email Campaigns

    Customer Paradigm assists with the development, testing and deployment of the eNeonatal Review newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and other medical specialists, the HTML email reaches out in a permission-based with with the latest medical research articles and abstracts each month in the neonatology space.

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  • Johns Hopkins University – eMedical Dermatology – HTML email campaign
    Johns Hopkins University – eMedical Dermatology – HTML email campaign

    Customer Paradigm assists with the development, testing and deployment of the eMedical Dermatology newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses [...]

    Johns Hopkins University – eMedical Dermatology – HTML email campaign
    Johns Hopkins University – eMedical Dermatology – HTML email campaign

    Customer Paradigm assists with the development, testing and deployment of the eMedical Dermatology newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and other medical specialists, the HTML email reaches out in a permission-based with with the latest medical research articles and abstracts each month in the dermatology field.

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  • Johns Hopkins University – eHIV – HTML email
    Johns Hopkins University – eHIV – HTML email

    Customer Paradigm assists with the development, testing and deployment of the eHIV newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and [...]

    Johns Hopkins University – eHIV – HTML email
    Johns Hopkins University – eHIV – HTML email

    Customer Paradigm assists with the development, testing and deployment of the eHIV newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and other medical specialists, the HTML email reaches out in a permission-based with with the latest medical research articles and abstracts each month in the HIV/AIDS space.

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Latest News


  • Why Doesn’t My Abandoned Cart Email Work With My One Step Checkout Extension in Magento?

    We are asked this question quite a bit, so I wanted to post it here… If you’re struggling to understand why your [...]

    Why Doesn’t My Abandoned Cart Email Work With My One Step Checkout Extension in Magento?

    We are asked this question quite a bit, so I wanted to post it here… If you’re struggling to understand why your abandoned cart emails are not working, and you’re also using a one step checkout process, it’s because they are conflicting. It’s a lot like putting a humidifier and a dehumidifier into the same room, and let them battle it out. In Magento, there is core code that manages the extremely complex systems, including displaying content on the home page, calculating pricing on category and product pages, handling discounts, shipping, payment methods, and doing all of this in a secure way. Extensions can “extend” the functionality of Magento. A One Page Checkout extensions can change the default way that the checkout process works. This is one of the [...]

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  • SEO: Competition vs. Effort

      As you probably know, one of the things that we focus on here at Customer Paradigm is search engine optimization (SEO). [...]

    SEO: Competition vs. Effort

      As you probably know, one of the things that we focus on here at Customer Paradigm is search engine optimization (SEO). I’m ranked on the Moz.com site (the top SEO resource blog out there) as one of the top 100 contributors, out of 350,000 contributors worldwide. One of the questions that I’m asked many times each week is, "How difficult will it be to get great rankings for my (fill_in_the_blank) site?" The answer, of course, is that it really depends on two factors: competition and effort. Effort vs. Competition Unfortunately, equal effort does not always mean equal results. Imagine rolling a bowling ball down a freshly waxed and polished lane. With skill and practice, you’re likely to get a strike and knock down all of the pins. At [...]

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  • Snapchat Discover Changing Delivery of News Online
    Snapchat Discover Changing Delivery of News Online

    Snapchat is known for their temporary photos and selfies you can text to friends but with their launch of “Discover,” it’s changing [...]

    Snapchat Discover Changing Delivery of News Online
    Snapchat Discover Changing Delivery of News Online

    Snapchat is known for their temporary photos and selfies you can text to friends but with their launch of “Discover,” it’s changing the SEO game. Discover is a new way of browsing news in bite-sized formats and an easy-to-use interface that throws a curve-ball to normal content marketing. According to Kevin Roose of Fusion, it’s generating millions of views per day per publisher. What Makes Snapchat Discover Different Snapchat noticed that people were losing interest in using their app [...]

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  • Magento Releases Security Patch – Feb 10 2015 for Enterprise and Community

      A quick note: Magento just released a security patch for both Magento Enterprise and Community. Magento Security Patch – SUPEE-5344 (Feb [...]

    Magento Releases Security Patch – Feb 10 2015 for Enterprise and Community

      A quick note: Magento just released a security patch for both Magento Enterprise and Community. Magento Security Patch – SUPEE-5344 (Feb 10, 2015) Although there have not been any reports of customers being impacted by this exploit, if an attacker knows what they are doing, they could remotely execute code on a Magento site (stealing customer information, credit card details, changing prices and inventory, etc). We recommend installing this ASAP, but it’s best to do this on your test site or staging site first. Magento also recommends checking your web server’s root document directory for unknown files. Patches are available for: Magento Enterprise, versions 1.11 – 1.14 Magento Community versions 1.6 – 1.9 If you’re running an older version of Magento, patches are not available at this point. [...]

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  • Most Common Job in Colorado is Computer Software Developer

    NPR just did a study where they categorized the most common jobs in the US by state, and have animated it from [...]

    Most Common Job in Colorado is Computer Software Developer

    NPR just did a study where they categorized the most common jobs in the US by state, and have animated it from 1978 to 2014. While truck drivers make up the most common jobs for most of the states, it was wonderful to see that Colorado (along with Utah, Washington State and Virginia) have "Computer Software Developers" listed as the most common job in the state: I’d say that’s great news for our state, and recognition that this is a great place to have a software development business. Here’s the animated version – visit here >>

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  • Be Paranoid About Backing Up Your Site

      I received quite a bit of feedback from last week’s email about hacking. And one of the key things that I [...]

    Be Paranoid About Backing Up Your Site

      I received quite a bit of feedback from last week’s email about hacking. And one of the key things that I was asked was, "Is there an easy way to back my site?" Fortunately, there is. Backing up your site: Like any process, I’d recommend having multiple processes in place for backing up your site. 1. Hosting Company Backs It Up? First, start with your hosting company and have them do daily backups for your site. Make sure that the site and any databases are being backed up each and every day. (We just worked with a client who had their site backed up each and every day automatically, but the database – where a lot of their key information is stored, was not). Some hosting companies do [...]

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  • Magento Admin – Changing Passwords to Lock Out Older Users

    A quick note about changing Magento Admin users to lock out older users that you no longer want to have in your [...]

    Magento Admin – Changing Passwords to Lock Out Older Users

    A quick note about changing Magento Admin users to lock out older users that you no longer want to have in your Magento admin area: If you have an older employee that you want to remove access for, make sure that you delete the user vs. just changing the password. If you simply change the password, the older user could use the password reset function to regain access to your system; this works by resetting the password via email. If they used a gmail account or a non-company email, that’s how it can work. The reason I’m posting: we had a customer call us who just changed the password for an admin, but didn’t delete this user from the system. That user changed their password using the password reset [...]

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  • Net Neutrality Upheld – A Win For Anyone With a Website

      I was thrilled to hear this week that the chairman of the FCC, Tom Wheeler, is defending net neutrality. It’s wonderful [...]

    Net Neutrality Upheld – A Win For Anyone With a Website

      I was thrilled to hear this week that the chairman of the FCC, Tom Wheeler, is defending net neutrality. It’s wonderful news for anyone that runs a Website, as well as for end users. I believe that the Internet has transformed the world economy, and Net Neutrality is a major reason why. Net Neutrality Upheld – A Win For Anyone With a Website One of the amazing realities of the Internet is that any company that puts time and effort into building a website – big or small – can aggregate people, interests and purchasing, regardless of geography. The Internet has allowed small companies, started by a single person, to compete on a global scale. Creating jobs, and more consumer choice in the marketplace. If you’re not familiar [...]

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  • Why PageSpeed and Fast Websites Matter

    When we talk about improving PageSpeed to a 2 second or faster page load time, it can sound like a miniscule change [...]

    Why PageSpeed and Fast Websites Matter

    When we talk about improving PageSpeed to a 2 second or faster page load time, it can sound like a miniscule change from 6 seconds to 2 seconds. However, every second really counts when it comes to the patience of people. In the case of Amazon.com, they slowed down the page load time by 100 milliseconds just to test what would happen and that resulted in a 1% decrease in sales. Imagine how many sales are lost when it’s slowed by 1 second vs. 100 milliseconds. Most people who visit a website expect it to load in less than 2 seconds and if it doesn’t, they leave and the likelihood of them ever returning again is slim to none. Why Do Websites Load Slowly? Websites load slowly because of [...]

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  • Magento Community USPS Shipping Error Bug – 1.9.1.0

    USPS Shipping Bug in Magento (Solved!)     Magento Bug Report: USPS Shipping Not Working in Magento Community 1.9.1.0 Cause of Bug: [...]

    Magento Community USPS Shipping Error Bug – 1.9.1.0

    USPS Shipping Bug in Magento (Solved!)     Magento Bug Report: USPS Shipping Not Working in Magento Community 1.9.1.0 Cause of Bug: ZIP+4 vs. ZIP code – fails via USPS API Magento Error Message: Magento USPS Error Message: (Default) This shipping method is currently unavailable. If you would like to ship using this shipping method, please contact us. View Magento USPS Shipping Method Bug Screenshot >> Description / How to Fix: Sometimes it’s all about the little things. We just found a bug in Magento 1.9.1.0 that causes a site to not be able to retrieve USPS shipping rates. After running a full Magento Code Audit on the site, and performing a lot of other tests, we found the source of the bug: If the ZIP/Postal Code is using [...]

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Customer Paradigm
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