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Looking for a company who can help you install, maintain or upgrade your Magento eCommerce shopping cart system? If you need reliable programmers with experience, Customer Paradigm's team of expert Magento programmers may be a great fit. Try us out! Or Call 303.473.4400 today!

Social Media Marketing

Search Engine Marketing

Organic Search Ranking

Pay-Per-Click

Remarketing

Customer Paradigm can help you achieve top Search Engine Optimization Rankings. We are transparent about our process, and begin by fixing crawl errors on your site, conducting keyword research and competitive analysis. We next focus on landing page development, A-B split testing for your site, and generate onsite content, link-building campaigns and social media outreach to generate results. Looking for a Search Marketing Agency? Contact Us Now!

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Need help with your Website? We can help. From 1 hour to 1000+, we're here to make sure your site runs smoothly. Contact us today for PHP programming, MySQL, MongoDB, Javascript and other programming languages.

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Magento Certified Developers located in Colorado

Customer Paradigm - Magento Silver PartnerAre you looking for a company who can help you install, maintain or upgrade your Magento eCommerce shopping cart system? If you need reliable programmers with experience, Customer Paradigm's team of expert Magento programmers may be a great fit.
Click Here to Have a Real Person Contact You Now, Or Call 303.473.4400 today!

Search Engine Optimization (SEO)

Our expert Search Engine Optimization team has helped our clients achieve top search rankings in competitive areas. We fix crawl errors, do keyword research, A-B split testing, onsite content, link building and social outreach. Let us do a Free SEO Competitive Analysis
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PPC Campaign Management

Use Pay Per Click (PPC) advertising to reach your target audience - especially when your site doesn't rank for competitive keywords. Our Google Adwords Certified Team can help you lower your cost per conversion.
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Retention Email Campaigns

The biggest mistake most eCommerce companies make? Not communicating via email enough with their customers. Customer Paradigm has extensive experience in retention email marketing (including major CPG brands), and can help you connect with your past customers.
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Social Media Outreach

Engage your past and potential customers through Facebook, Twitter, Pinterest, YouTube and more. Social media is all about a two way conversation - let us show you how to do it right and responsibly (and help you avoid the top mistakes that can hurt your brand).
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Recent Work


  • Fred Water – Magento Enterprise Responsive Design
    Fred Water – Magento Enterprise Responsive Design

    Responsive Design for Magento Enterprise Site: Fred Water Customer Paradigm helped create the Magento-based eCommerce site for Fred Water, using a responsive [...]

    Fred Water – Magento Enterprise Responsive Design
    Fred Water – Magento Enterprise Responsive Design

    Responsive Design for Magento Enterprise Site: Fred Water Customer Paradigm helped create the Magento-based eCommerce site for Fred Water, using a responsive design template that shifts the layout of the site, based on the end user’s screen size. Fred Water is a unique company in that they sell bottled water in a container that they really and truly want people to refill and reuse. They’ve designed their bottles not to be compatible with the beverage holder in your car; instead, the bottles are designed to fit into people’s pockets so you can bring them with you. The Fred Water [...]

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  • Tungsten World – Magento Responsive Design
    Tungsten World – Magento Responsive Design

    Need an indestructible wedding ring? Gold is too soft of a metal. Tungsten – atomic #74, was discovered in 1783, is 1.7 [...]

    Tungsten World – Magento Responsive Design
    Tungsten World – Magento Responsive Design

    Need an indestructible wedding ring? Gold is too soft of a metal. Tungsten – atomic #74, was discovered in 1783, is 1.7 times denser than lead, and has the highest melting point of any element. Tungsten is now a top choice for people who want a wedding ring that will keep up with their rough-and-tumble lifestyle. Customer Paradigm recently launched a website for the Tungsten World site, using a responsive design on the Magento Commerce platform. eCommerce shoppers today are often multi-device, and it’s important to have a Website that has a common user experience (as opposed to creating [...]

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  • Chevrolet Accessory Collection – Responsive Design
    Chevrolet Accessory Collection – Responsive Design

    Customer Paradigm recently launched a responsive Magento design for the Chevrolet Accessories Collection site, using the Magento Community Edition platform. This site [...]

    Chevrolet Accessory Collection – Responsive Design
    Chevrolet Accessory Collection – Responsive Design

    Customer Paradigm recently launched a responsive Magento design for the Chevrolet Accessories Collection site, using the Magento Community Edition platform. This site is the first of several that are officially licensed accessories. Building the site required careful attention to brand standards adherence, including several months of corporate review. The site was built using a responsive Magento theme. A responsive site design "responds" to the size of the computer the end user is using. So, on a desktop, the site looks like a normal, full width site. On a tablet (such as an iPad), the site moves from a three [...]

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  • David & Goliath Mobile Magento Website
    David & Goliath Mobile Magento Website

    Customer Paradigm recently launched a mobile-optimized site for Magento commerce client, David & Goliath. The mobile site is designed to work seamlessly [...]

    David & Goliath Mobile Magento Website
    David & Goliath Mobile Magento Website

    Customer Paradigm recently launched a mobile-optimized site for Magento commerce client, David & Goliath. The mobile site is designed to work seamlessly with a mobile device, auto-detecting the mobile user. While we might have preferred to re-build the entire site as a responsive design theme, this was a lot quicker and easier to implement. Here are a few screenshots of the site in an iPhone. Due to the Retina display of the iPhone, the image appears larger than normal on a 72 dpi screen vs. the 396 dpi screen of a Retina display iOS device:  

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  • SocMe Academy Case Study
    SocMe Academy Case Study

    SocMe Training Academy SocMe, which is short and clever for Social Media, is a company which provides social media training to entrepreneurs, [...]

    SocMe Academy Case Study
    SocMe Academy Case Study

    SocMe Training Academy SocMe, which is short and clever for Social Media, is a company which provides social media training to entrepreneurs, start-ups, and corporations of varying sizes. They approached Customer Paradigm with an idea of how they wanted their new website design to appear, the functionality, user experience, and user interface. It was then up to Customer Paradigm to make everything mesh together in a cohesive, functional. and stylistic manner. Customer Expectations and Wants There were numerous expectations that SocMe had, each with a specific purpose in mind. But in sum, their expectations were: Website Design and Creation [...]

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  • Magento Support: Jelly Beans Australia Magento Community Programming
    Magento Support: Jelly Beans Australia Magento Community Programming

    Just a few minutes before the end of the day on Friday, I received a desperate call from a Website owner in [...]

    Magento Support: Jelly Beans Australia Magento Community Programming
    Magento Support: Jelly Beans Australia Magento Community Programming

    Just a few minutes before the end of the day on Friday, I received a desperate call from a Website owner in Australia.The connection was tough to hear, and it took a call back before I could understand him.Turns out, they had just launched a new site, featuring Jelly Beans shoes in Australia, using the Magento Community Platform.The site was throwing all kinds of crazy errors, including the inability to connect to the mySQL database.Hosted at Amazon EC2, Customer Paradigm’s team of talented Magento Developers were able to restart the site quickly and get it back up and running [...]

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  • Johns Hopkins University – eNephrology Newsletter – HTML Email Campaign
    Johns Hopkins University – eNephrology Newsletter – HTML Email Campaign

    Customer Paradigm assists with the development, testing and deployment of the eNephrology newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and [...]

    Johns Hopkins University – eNephrology Newsletter – HTML Email Campaign
    Johns Hopkins University – eNephrology Newsletter – HTML Email Campaign

    Customer Paradigm assists with the development, testing and deployment of the eNephrology newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and other medical specialists, the HTML email reaches out in a permission-based with with the latest medical research articles and abstracts each month.

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  • Johns Hopkins University – eNeonatal Review – HTML Email Campaigns
    Johns Hopkins University – eNeonatal Review – HTML Email Campaigns

    Customer Paradigm assists with the development, testing and deployment of the eNeonatal Review newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses [...]

    Johns Hopkins University – eNeonatal Review – HTML Email Campaigns
    Johns Hopkins University – eNeonatal Review – HTML Email Campaigns

    Customer Paradigm assists with the development, testing and deployment of the eNeonatal Review newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and other medical specialists, the HTML email reaches out in a permission-based with with the latest medical research articles and abstracts each month in the neonatology space.

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  • Johns Hopkins University – eMedical Dermatology – HTML email campaign
    Johns Hopkins University – eMedical Dermatology – HTML email campaign

    Customer Paradigm assists with the development, testing and deployment of the eMedical Dermatology newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses [...]

    Johns Hopkins University – eMedical Dermatology – HTML email campaign
    Johns Hopkins University – eMedical Dermatology – HTML email campaign

    Customer Paradigm assists with the development, testing and deployment of the eMedical Dermatology newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and other medical specialists, the HTML email reaches out in a permission-based with with the latest medical research articles and abstracts each month in the dermatology field.

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  • Johns Hopkins University – eHIV – HTML email
    Johns Hopkins University – eHIV – HTML email

    Customer Paradigm assists with the development, testing and deployment of the eHIV newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and [...]

    Johns Hopkins University – eHIV – HTML email
    Johns Hopkins University – eHIV – HTML email

    Customer Paradigm assists with the development, testing and deployment of the eHIV newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and other medical specialists, the HTML email reaches out in a permission-based with with the latest medical research articles and abstracts each month in the HIV/AIDS space.

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Latest News


  • Customer Paradigm’s Magento Code Audit… now working on Nexcess Shared Servers

    Magento Code Audit Tool Updated… We’re now on our fifth release of our Magento Code Audit Tool. We re-built it to work [...]

    Customer Paradigm’s Magento Code Audit… now working on Nexcess Shared Servers

    Magento Code Audit Tool Updated… We’re now on our fifth release of our Magento Code Audit Tool. We re-built it to work specifically with shared hosting platforms, including the ever popular Nexcess shared hosting Magento product. We had to go back to the basics to re-engineer how the system looks at the different code bases, especially in a locked-down environment. But it’s made a difference, and allows more people to check the overall health of their Magento site. The Magento Code Audit tool is Free as a download, and is available here.

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  • Marketing Case Study: How to reach an elusive client at their time of greatest need?

      One of our customers came into the office recently. He wanted some online marketing ideas to help him reach his potential [...]

    Marketing Case Study: How to reach an elusive client at their time of greatest need?

      One of our customers came into the office recently. He wanted some online marketing ideas to help him reach his potential clients. We used our Customer-Centric Decision Branching process to drill down, and get inside the head of the end customer: I listened carefully, and then decided we needed to go old school to accomplish the goal. Yep, direct marketing, sent via snail mail. Read more below >> Marketing Case Study: How to reach an elusive client at their time of greatest need? Some background: Carefree Ice is a Colorado-based company that leases and services ice machines. If you’re a restaurant, you need an ice machine. Without one, you can’t serve drinks. They’re expensive, though, at $5,000 each. And usually the only time you buy one is when [...]

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  • Google Boosting SSL-Encrypted Sites in their search results

      Last week, Google announced that sites that use the lock (SSL) for secure, encrypted content will start to outrank ones that [...]

    Google Boosting SSL-Encrypted Sites in their search results

      Last week, Google announced that sites that use the lock (SSL) for secure, encrypted content will start to outrank ones that don’t. What does this mean for sites? And why is Google doing this? Read more below >> Why Does Google Want All Sites to Use SSL? According to an official blog post, Google is boosting SSL-encrypted sites in their search results. But secure pages are slower. It’s because encrypting pages takes processor power – both on the server end and on the end user’s browser. And speed matters. Google ranks pages that load more quickly much higher. So why would Google encourage something that could make the end user experience slightly slower? Google says that they want to make the Web a more secure experience And while [...]

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  • Magento No Longer Supporting Magento Go and ProStores
    Magento No Longer Supporting Magento Go and ProStores

    Companies using Magento Go and ProStores have less than a year to start transitioning over to another e-commerce platform because Magento is [...]

    Magento No Longer Supporting Magento Go and ProStores
    Magento No Longer Supporting Magento Go and ProStores

    Companies using Magento Go and ProStores have less than a year to start transitioning over to another e-commerce platform because Magento is not going to support them starting February 1, 2015. Owned by eBay, they are shutting down these two products in favor of focusing on better solutions that support merchants and equip them with the tools necessary to adjust to the ever-changing e-commerce world online. In other words, Magento is going full-speed ahead towards bigger businesses. Go and [...]

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  • How Google Perceives Images for SEO

      For everyone in the US, I hope you had a wonderful 4th of July. I was able to photograph the fireworks [...]

    How Google Perceives Images for SEO

      For everyone in the US, I hope you had a wonderful 4th of July. I was able to photograph the fireworks here in Boulder, Colorado… and of course that led me to think about how Google "perceives" images. Here’s one of my favorite images from the evening’s fireworks show: This was taken with 4 second exposure @ f/8, ISO 2,000, 17 mm, with a tripod and a shutter release cable. How does Google "Understand" the contents of an image? When you add an image to a website, Google often has many ways to understand what is in the image, including: The image name – example: "fireworks-2014.jpg" The image directory you might place the image – example: "/images/fireworks/" ALT Text on your image – example: "July 4th Fireworks in [...]

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  • Google My Business Features
    Google My Business Features

    Google has once again changed their Places/Local/Pages/Business/Maps/Plus features. This time, they are trying to make it easier for people to integrate their [...]

    Google My Business Features
    Google My Business Features

    Google has once again changed their Places/Local/Pages/Business/Maps/Plus features. This time, they are trying to make it easier for people to integrate their business across internet rather than harder. In the past, Google Local and Google Places were seemingly the same, yet different, and caused a rift in whether or not you showed up in search properly. Google+ Places came along and confused things even more. Google My Business Clears Things Up Google My Business states that it is a [...]

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  • Facebook Decreases Business Page Views to Followers
    Facebook Decreases Business Page Views to Followers

    Many businesses are noticing that their Facebook pages are reaching less and less people compared to before. In fact, many businesses are [...]

    Facebook Decreases Business Page Views to Followers
    Facebook Decreases Business Page Views to Followers

    Many businesses are noticing that their Facebook pages are reaching less and less people compared to before. In fact, many businesses are protesting and even shutting down their Facebook pages. Eat24 wrote a breakup letter to Facebook on March 27th and shut down its account, which had over 70,000 followers. Buying Facebook Likes Businesses and users alike are feeling more deceived by Facebook. First, they were suggested to buy Facebook likes for long-term investment. It turns out many of [...]

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  • Body Image & Photoshop: How to Turn Your Teacher into a Supermodel

    Yesterday, I went into my older daughter’s fourth grade class to teach how most images that kids see online and on the [...]

    Body Image & Photoshop: How to Turn Your Teacher into a Supermodel

    Yesterday, I went into my older daughter’s fourth grade class to teach how most images that kids see online and on the cover of magazines are not real – they’re manipulated. The class was studying body image, and how comparing themselves to images of supermodels could make them feel upset, because they cannot possibly ever achieve perfect skin, teeth and eyes. Instead, I turned their teacher (and principal, too) into supermodels, using a live photo demonstration. I walked them through how real people look (the before images), and what we can do with Photoshop and other tools (the after images). I set up a black background and used an Einstein 640 studio light umbrella to capture these images. The camera (Canon 5D Mark III, with a 50 mm f/1.4 [...]

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  • Magento Enterprise: How to Use Customer Segmentation

      One of the big themes from the Magento Imagine show was personalization. (And beyond just mail-merging in your name). The idea [...]

    Magento Enterprise: How to Use Customer Segmentation

      One of the big themes from the Magento Imagine show was personalization. (And beyond just mail-merging in your name). The idea is to personalize a site, based on information you have from a user, so that their user experience is not like everyone else’s. There are three reasons personalization isn’t widely adopted: Personalization technology can be difficult to implement The "creative" costs of personalization (you have to decide what to do) What happens if you personalize a site, and it annoys end users? I’ve been passionate about personalization. In 2000, I attended a conference in New York called "The Personalization Summit." Industry guru Seth Godin was a keynote speaker. Fourteen years later, very few sites are actually doing much in the way of personalization. I do see this [...]

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  • Magento Imagine 2014 Conference – Recap in Photos

      It was so wonderful to see so many people at Magento Imagine 2014 conference in Las Vegas last week. You might [...]

    Magento Imagine 2014 Conference – Recap in Photos

      It was so wonderful to see so many people at Magento Imagine 2014 conference in Las Vegas last week. You might have seen me walking around with a camera during the conference; I’ve put together a summary of what I learned at the conference, using photos to help me remember. The theme this year was "Transform," and how eCommerce is in the midst of a massive transformation. Bestselling author Malcolm Gladwell ("Blink") gave an amazing keynote, as did Michael Dart, author of The New Rules of Retail. I didn’t attend all of the sessions (just the ones that I found personally interesting). But here is my compilation of Magento Imagine 2014, in photos and text: Key Themes from Magento Imagine 2014: Customers Are Mobile & Love Speed: Responsive [...]

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