May 14, 2012 | Digital Marketing, Magento Programming, Search Engine Optimization (SEO)
If you are working on any Magento E-commerce site, your website most likely falls under the umbrella of multiple products that can be categorized by more than one attribute. This makes it very likely that you will have many pages displaying the same products. So what...
May 4, 2012 | Digital Marketing, eLearning - Email Marketing, eLearning Series
I did a training for the Customer Paradigm team here at the office yesterday, and wanted to post the videos: Web Marketing Fundamentals: Part I Web Marketing Fundamentals: Part II Web Marketing Fundamentals: Part III Web Marketing Fundamentals: Part IV Web Marketing...
Apr 26, 2012 | Magento, Magento Developer, Magento Programming, Search Engine Optimization (SEO)
If you care about optimizing an eCommerce site, you know that page load times are critical. For every second you shave off the time of a page load, conversions increase dramatically. For every 1 second delay your page takes to load, you’ll see approximately 7%...
Apr 26, 2012 | Blog, Digital Marketing, SEO Case Studies
FYI, this is a really amazing article about A/B split testing. Magento has built-in functionality for using Google’s Website Optimizer to do A/B split tests automatically (it uses javascript to show a different category header for one person vs. the next, and...
