Mar 22, 2010 | Top 10 Mistakes to Avoid For Your Website
eLearning Series by Jeff Finkelstein No Privacy Policy To be completely honest, very few consumers read the actual privacy policy on a site. Most people other than lawyers and privacy consultants don’t actually read all of the fine print and jargon. But simply having...
Mar 22, 2010 | Top 10 Mistakes to Avoid For Your Website
eLearning Series by Jeff Finkelstein Your Website Content is Stale & Old Have you been to a website that featured a press release from five years ago? Or mentioned that they’ll be visiting a trade show that happened last fall? Not every website needs to be updated...
Mar 21, 2010 | Blog, eLearning Series
eLearning Series by Jeff Finkelstein Your Links Don’t Look Like Links People know that on the Internet, if something is blue and underlined, it’s a link. If a graphic says: … you can figure out what to do pretty easily. Okay, if it’s red and underlined,...
Mar 21, 2010 | Top 10 Mistakes to Avoid For Your Website
eLearning Series by Jeff Finkelstein Your Site Doesn’t Explain What You Do I’ve found that many sites are designed with the “assumption” that the person visiting the site already knows everything about your industry and the products and services you...
Mar 21, 2010 | Blog, eLearning Series
eLearning Series by Jeff Finkelstein Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email newsletters or just use email to...
