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Yesterday, I heard a great series of radio ads here in the Denver / Boulder area about buckling up. Great concept, and great public service announcement.

Nearly one-third of children killed in crashes each year in Colorado are “tweens” between the ages of 8 and 12. And 6 out of 10 were not buckled up when the accidents occurred.

Being part of the Web world, I wanted to check out the site. I heard three ads on the radio, and then went to the site (I was stopped at a traffic light, and emailed myself a link).

However, the site wasn’t up and running yet. The first time I went there, it was just a site cannot be found. The next time (a couple of hours later), the site’s server “refused to send me connection information.”

Finally, the site was up and running sometime yesterday.

Bottom Line: Before you go live on the air with a radio commercial telling people to visit a website… make sure it works!

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