If you need to have a short URL (i.e. www.customerparadigm.com/email) there are two basic ways to handle this:
1. .Htaccess file This is the preferred way, and you can do a 301 redirect. Search engines prefer this. However, you may not have access to the .htaccess file on your server, or want to mess with this. Or, for sites that are very complex, changes to .htaccess can break thinks.
2. Meta Refresh Redirect An old-school way to handle this directory (www.customerparadigm.com/email) is by using a meta-refresh redirect, that then takes you to a longer page, such as this: http://www.customerparadigm.com/index/13/Full Service.php?MarketingCampaign123 This allows you to create a short URL that delivers people to the right location. Here’s the HTML code that you can use (save this as index.html, create a folder on your server, and place this file in it via FTP):
<html> <head> <title>You are being redirected</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> <meta http-equiv="refresh" content="0;URL=http://www.customerparadigm.com/index/13/Full Service.php?MarketingCampaign123"> </head> <body> </body> </html>