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It’s crucial to content marketing and internet marketing, but ever wonder: Just what is SEO, anyway?

Our very own Pete can tell ya:

“Many people seem to think that SEO is some sort of trick to snag traffic from Google and competitors. I see SEO as a good flyer posted in the right place. If you were to advertise diapers in a college dorm room, it is far less effective than at a parenting seminar. SEO is the process by which we take your message, why you do what you do, and how well you do it, and post that message in the right place. The new buzz word in online marketing seems to be CRO, or Conversion Rate Optimization. A strong marketing plan, with a focused message will send the right traffic to a site and increase conversions. If I want you to buy diapers, I had better have a damn good sell; AND not put the sell on your favorite sports blog. Respect the mind of the buyer.” – Pete Wise, SEO / CRO Analyst, Customer Paradigm

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