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The 2016 holiday season is fast approaching. Studies show the during the 2015 holiday season that only second to search marketing, email marketing drove 20% of sales. Email marketing can play a huge role in the success of your holiday shopping season, here are four simple tips to help you prepare and make the most of the holiday shoppers!


1. Preparation of Lists

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Make sure all mailing lists are permission-based for best results!

It is important to have your mailing lists in order before organizing large holiday time mailings. You may want to create one massive list if you have many smaller mailing lists. You can then further segment that list in the future by certain parameters. This will allow your entire customer base to get your holiday emails. You also want to be sure you are using permission-based lists, and cleaning out old email addresses or email addresses with high bounce rates – this will give you the highest success rate regarding opens, clicks, and conversations.


2. Set a Promotional Schedule


Keeping a promotional calendar will help keep you organized!

In advance of the holiday season, you will want to sit down and look at important dates, such as Black Friday, Cyber Monday, etc. and set up promotions ahead of time so you, and your customers know when to expect promotional events and sales.


3. Testing

ab testing example

A/B Testing will allow you to try out subtle differences and see which option has the biggest impact on your goals!

Set your testing parameters to align with the goals of both your company and current sales goals. For instance, if you are trying to run a promotion to sell more TVs, utilize a campaign design with elements that promote this. Run an A/B test to see which small changes have the biggest impact on your goals before deciding on the final version to run.


4. Engage & Re-Engage

Use your email promotions to engage new customers and re-engage old ones. Some ideas for customer engagement through email include:

  • Welcome emails to new customers
  • Abandoned Cart Email Reminders
  • Special offers to frequent repeat customers
  • Special offer sent out to customers that have not purchased in a while


With the holidays fast approaching is your email marketing strategy ready? These four tips can help get any store owner prepared for the busy holiday season! If you need help preparing your Magento eCommerce website or email marketing campaigns for the holiday rush – Customer Paradigm could be the perfect fit for you! Call 303.473.4400 or visit here to have a real person contact you now >>

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