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I just received this email from our T1 data service provider. Oops!! Now I’ve made a lot of mistakes in the past, but this was a bit embarrassing. The TO line is just my email address (better to have that my first and last name as a friendly display URL). But I can live with that… The subject line, 1M Email 2 subj line, and the body copy: 1M Email 2 copy… it looks like it was a test / placeholder:

email marketing mistake.  Oops!

What NOT to do with your email marketing database

Next time… test, test, test! Email is not a great trial and error medium.  Once emails are sent out, they’re gone forever.

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