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Paid Marketing



Are You Advertising Online?

Take your online business to the next level with online paid advertising, often referred to as CPC or PPC. These online marketing channels help increase your impressions, brand exposure, and traffic to your website. There are many marketing avenues for your business to engage in for successful online advertising, and each business will need to use the right set of tools for success.

The average person is served more than 1,700 banner ads per month

Are you missing out on traffic from paid marketing?

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Paid Marketing

Are you missing the ability to reach your customers by not doing paid search advertising? Let Customer Paradigm help. Photo by Jeff Finkelstein, Climbing by the Golden Gate Bridge, San Francisco, CA.


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The purpose of paid advertising is simple: you put in money to make money. While the beginning period can be a bit of experimentation with your business, the efficiency comes from leveraging marketing tools to meet your conversion goals. Paid marketing is a great way to get to the top of search results and drive immediate traffic to your website to boost your exposure while you are working on the organic rankings.

Typically, as organic rankings increase, you are able to decrease your paid avenue budget. Paid marketing has many forms from text search ads, banner ads, video ads, mobile ads, remarketing, and product listing ads. You are also able to advertise on multiple platforms such as Google, Yahoo, Bing, YouTube, Facebook, and even individual ad networks. The ad avenue that will suit you best depends on your business structure and the way that your customers currently interact with your website.

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The beginning of the process starts with the goals. If you are an eCommerce business, then product listing ads are going to very important, in addition to remarketing ads. If you are an informational website, then impressions and an increase in return visitors or newsletter signups are going to be important to you. Defining the goals for your business helps us define the marketing avenues and return on investment.

Our teams of online advertisers work to understand your business, understand your points of differentiation, and create ads to effectively advertise and promote your business.

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Your business is able to successfully leverage all online advertising methods to increase traffic and, ultimately, conversions for your website.


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