When was the last time new content was added to your site?
Onsite Blogs have a wide range of useful purposes, but the main one is that they simply add new content to your site. This helps to keep the website fresh, relevant, and up-to-date in the eyes of both search engines and viewers. A website that has become stagnant, old, and seemingly forgotten will lose value overtime. Search engines will notice the website is no longer active in updating their content, while viewers will notice that the information available is simply outdated.
Overall trust in a website is dependent upon a few factors and staying relevant and topical is one of the big ones. Search engines recognize this, customers recognize this, and so do new viewers. How much can a website be trusted when its last update was 6, 9, or 12 months ago?
On average, 55% more visitors will visit a website that has an up-to-date company blog over those that don’t.
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Onsite blogging can dramatically help to market or promote your products or services while establishing your brand as an expert in your field or industry. They keep both search engines and users happy that the onsite content is fresh, relevant, and up-to-date. It is a useful tool to inform, educate, and entertain your customers. Another benefit of having an onsite blog is the ability to quickly and instantly post company/industry news and updates well before other sites are able to as well as for customer/user feedback. Finally, they help allow you to focus on onsite keywords and link structures to get visitors browsing deeper into your site.
Our process begins with your target and figuring out what kind of information piques their interest. We combine what they’re looking for with the information you want them to know about to create compelling onsite blogs that are worthy of sharing on social media and among friends. We make sure that the blogs are high-quality, optimized, and keep them coming back for more.
As the saying goes, content is King, and onsite blogs are the King’s courts. When people trust and enjoy your blogs, they’re more likely to share and purchase from your business. It also helps a site’s overall search engine ranking due to the increase in traffic, regular fresh content, and engagement surrounding blog posts.
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