How often are you communicating with your customers?
Email marketing is the process of sending out regular emails to your customers with updates, sales, and tips to revitalize an interest in your business and draw customers back to your website. Permission-based email campaigns are still the best way to reconnect with your past customers and prospects because your past customers know you, trust you, and are happy to hear from you. Email campaigns, when done correctly, have the highest ROI (Return On Investment) of any marketing channel, especially when what you have to say is relevant to their needs.
77% of customers choose to receive marketing communications through permission-based emails.
Are you losing out on sales with a poor email marketing campaign?
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As one of the primary mediums where customers accept advertising, it’s no surprise how effective email marketing is. As opposed to posting on social media, customers expect and want email marketing that they sign up for to show up in their inbox. According to Experian, for every $1 spent on email marketing, there is an average return of $44.25.
People prefer email marketing because it is more personal, exclusive, and they get to hear about deals and new products before everybody else. Email is an elastic mechanism, which “snaps” people back to your website.
Email is easy to mess up. Once it’s sent, there’s no taking it back. Our team creates, tests, and deploys email campaigns for businesses and organizations, including small businesses and Fortune 500 companies. Customer Paradigm has an 18-step quality assurance process that ensures messages are created properly, displays in all of the popular email platforms, and designed to get through junk mail filters properly.
We start with a top email deployment systems like Mail Chimp, Constant Contact, Bronto Mail, etc. so you don’t have to worry about changing your email provider. Then we design a template with you that is reflective of your website and branding. Next, we go over the types of campaigns that are the most effective for your target and identify the frequency of emails to send out.
The single biggest mistake most companies make when it comes to email campaigns — is simply not emailing their customers enough. The second mistake: emailing their customers irrelevant information. If you send out emails that don’t resonate with your past customers and prospects, they will quickly tune you out.
Instead, Customer Paradigm’s team of Email Marketing experts can help determine what’s right for your audience, and what message frequency results in the highest amount of messages opened and visits to your site, and minimizes the unsubscribe rate. We rely on data – and not guesswork – to help you make decisions.
Establishing a strong strategy for email marketing and delivering relevant and interesting information to your customers on a regular basis will keep them coming back to your site and increase sales.
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