A/B SPLIT TESTING
Is Your Website Missing Something?
You never know what you’re missing out on until you make a change for the better. A/B split testing is all about answering those small questions that keep you up late at night trying to figure out why people aren’t interacting with your site the way you want them to. Why aren’t people buying when they get to this page? Why am I not getting more contact forms?
A/B split testing allows you to answer those questions with tests to make improvements for overall website performance.
A/B testing is the most used method for improving conversions.
Is your website converting as well as you want it to?
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With A/B testing you can answer questions that may dramatically change the user interaction within your website. Sometimes the results make no difference, other times it can be a substantial change that can increase your conversion percentage. If you’ve ever wondered, “Why aren’t people__[fill in the blank]___ on my site?” You have a great case for A/B testing. Should the button be green or red? Should I have a newsletter splash page? Does free shipping matter to my customers? Is this the right banner message? A/B testing helps you find the answer through proven data.
Website improvement is always the purpose of all A/B testing.
A/B testing starts with the goal. What are you hoping to increase as a result of the testing?
We work with your business to understand where the core improvements need to be made and how we can test them to gather insightful data about your user experience and onsite movement. Changes can range from placement of call-to-actions to entire website redesigns. It is important to us that through all the A/B testing we maintain the best SEO integrity such as avoiding duplicate content and making changes if needed to retain all SEO value.
A/B testing is like a science experiment—you must have the control (your original page) to test against the changes you want to make. From there, the different versions are randomly presented to your customers and data is collected based on their movements within your website. Based on the user experience results, you are able to make a data-driven decision to get closer to your end goals.
Finally, your business is able to stop wondering and be active about improvements for your website. You are now able to test changes and accurately measure the difference to increase your conversions. Most importantly, every solid change is backed by data from your own target market.
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