With so many beautiful themes available for Magento, it can be hard to know where to start when creating a new store or overhauling an existing store. Magento is a hugely robust platform with countless features, and if you have already made the decision to work on the Magento platform, you are no doubt perusing the numerous themes you could choose for your site. There are a few key points to keep in mind when selecting a theme for your store:
1. User-Friendly Interface:
Not only is the first impression that your website has on visitors and customers important. But it is extremely important for your site to be user-friendly. Magento really shines with clean, easily to use themes. The theme you choose should have: easy to navigate, have simple and easy to use buttons, have a functional search bar, have easily recognizable shopping icons. You want your theme to be interactive, but easy to use for the most amount of visitors.
2. Theme Customization:
Choosing a theme that is easily customizable is important. This will allow you to personalize the site and really make it yours, rather than just another out of the box theme. You want a theme that lets you place CMS custom blocks anywhere that you may want them, change the colors, and add extensions as desired for site functionality.
Your theme should be compatible on multiple browsers and platforms without sacrificing site functionality. Your customers may be visiting from a wide range of browsers, or platforms (desktop, mobile, tablet) and you need to make sure you are using a theme that utilizes responsive design.
Magento is by default very SEO friendly and any practical theme should come with some social sharing options. You should be following all standard SEO practices in whichever theme you choose to increase your chances at organically ranking. It is also suggested to enable any social sharing settings so that your fans can share about your site with ease, you can also look for a theme with enhanced features, such as importing your Twitter or Instagram feed to keep your site visitors connected.
Many factors come into play when selecting the best theme for your Magento e-commerce store. These are just four basic guidelines that will apply to almost any Magento storeowner.
The skilled team at Customer Paradigm can help you select and build out a theme that will best suit your business and needs. Customer Paradigm could be the perfect fit for you! Call 303.473.4400 or visit here to have a real person contact you now >>