SEO stands for Search Engine Optimization.
What does it mean to optimize your search engine?
It is not optimizing your search engine, more optimizing your website for a search engine. What is a search engine you ask? A search engine is a program that retrieves websites based on your search query. For example, Google.com is the most popular search engine as well as Bing.com, Yahoo.com and other various search engines.
What is a Search Query?
Glad you asked, a search query is whatever you type into your Search Engine bar (Google.com). Search queries in the SEO world are referred to as Keywords. Now that we have the SEO jargon deciphered we are able to understand the fuel and motives behind true SEO work.
What is an Increase in Website Rankings?
Rankings are the position you have when a Keyword is typed in the search query bar. For example, if you offer massage services and someone types in the search query:
Ranking #1 for you keyword term is valuable internet capital on average the #1 rank receives 35-40% of all clicks. If you fall to the second page only 30% of users click on a link beyond the first page of results. That may not seem like a lot, but as you rank lower the percentage of clicks steadily decreases. SEO works to increase your rankings and can get you closer to the top, ultimately increasing website traffic and reaching your conversion goals.
At Customer Paradigm, we don’t put clients through a cookie cutter of SEO treatment. It is fundamental for our SEO team to have a deep understanding of your goals for your website. With every project you will have direct access to a phone number to reach your SEO manager. We are NOT a distant company where you’re never sure if someone is really working on the other end of your project, you’ll have a voice to put behind your SEO efforts.
If your goal is to grow brand awareness, increase conversions for your eCommerce site or to simply increase impressions and visibility our SEO tactics will bend to meet your goals.
Alright, we admit we are a passionate group of SEO geeks. We are constantly reading up on the new trends of SEO, trying new tactics and fervently working to keep up with Google and their algorithm updates. When signing up with Customer Paradigm for SEO, our search engine optimization tasks begin:
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