Mar 21, 2005

Website Mistake #1: No Way to Contact Your Company

eLearning Series


No Way to Contact Your Company? The first mistake to avoid is one we see all the time: There’s no way to contact a company from their website. Did you know that one of the top reasons your current customers visit your website is to get contact information, like a phone number?

I’m sure you’ve had the same experience. You want to contact a company, so you go to their website and poke around. After a few minutes of not being able to find a way to call a real person, send an email or fill out a web form, you give up, never to work with the company again. Many companies try to hide from their customers, and make it really tough to find a way to contact them.

This usually comes from companies trying to avoid the high cost of having someone answer the phone or respond to emails. They usually hide behind a philosophy that everything you might need can be found on their website. But in the real world, websites are difficult to navigate, and often you want to talk to a real person to answer your question. Or at least fill out a contact form. We recommend putting your phone number in at least two places on every page. On our site, for example, our phone number is built into the navigation:

Customer Paradigm Website screenshot showing phone number

Customer Paradigm Star Review of Customer ParadigmStar Review of Customer ParadigmStar Review of Customer ParadigmStar Review of Customer ParadigmStar Review of Customer Paradigm 4.9 out of 5 based on 28 ratings. 18 user reviews