Our Team

It’s no secret—at Customer Paradigm, we do things differently.

Unlike other web design firms, we have a staff of in-house expert programmers ready and qualified to take on your project. Their combined experience and proficiency in website development means that no matter what you need—whether it’s a custom-built website or on-call Magento eCommerce support—they can deliver the high-quality, timely product you’re looking for. With Customer Paradigm, you can rest easy knowing your project isn’t overseas: it’s in the hands of experienced professionals right here at our Boulder, Colorado office.

We believe that in order to make your project—whether big or small—a success, we need to understand your unique business goals. That’s why a member of our Project Management Team will take the time to understand your needs and business mission, and manage your project from kickoff to completion. As long as you’re working with us, your Project Manager will be just a phone call or email away with the response to all of your thoughts, questions, or concerns with your project.

Our SEO/SEM Department and Graphic Design Team merge their knowledge of technology and aesthetics with the latest research in consumer psychology to bring you the best business strategies and principles. This means we have the skill and experience to create the perfect website for your needs and goals, while still making it original, effective and functional. So your business can acquire new customers and keep them.

At Customer Paradigm, we don’t think it’s too much to ask that you get top-tier development, design, and support at a price that makes sense. That’s why when you’re working with Customer Paradigm you can expect all your needs to be met, from expert consultation on marketing strategy to getting a real person on the other end of the phone every time. Meet the team that makes it all happen below.

Jeff Finkelstein, Founder

Jeff Finkestein - Founder, Customer Paradigm Jeff Finkelstein is the founder of Boulder, Colorado based Customer Paradigm, an interactive marketing firm that has helped clients including Xcel Energy, 3M, Level 3, and BP achieve their goals through Search Engine Optimization, eCommerce, Web Design and various other marketing strategies. An expert on Internet Privacy and Web Marketing, Jeff evangelizes the customer experience and helps businesses design sequenced interactions that lead to loyal, delighted customers.

Finkelstein is an adjunct professor for Colorado State University, and has lead workshops around the country teaching companies how to better optimize their websites, get found, and convert visitors into paying customers. Finkelstein has written syndicated columns on web marketing, and reaches tens of thousands of people each month through Customer Paradigm’s eLearning Series newsletter.

Finkelstein has been featured in The New York Times as a Web Guru, and his company has received numerous awards, including the prestigious 2008 Rocky Mountain Direct Marketing Association Supplier of the Year Award.

Finkelstein is a professional photographer and has had images published in hundreds of publications in dozens of countries. He has images on permanent display in museums in three countries, has received paid contracts from the National Geographic Organization for his images, and will have thirty images featured in an upcoming book by Kar-Ben Publishing. A member of the National Press Photographers Association, Finkelstein is not often seen without his camera.

Finkelstein also helps his wife, Rabbi Jamie Korngold, run the Adventure Rabbi program. Through search engine optimization, reporters from Good Morning America, The Wall Street Journal, CNN, USA Today, CBS News and Ski Magazine found out about the organization and ran articles and TV segments. This intense media interest sparked a book offer from Doubleday Religion, who published Rabbi Korngold’s best-selling book, God in the Wilderness, in April 2008. Her latest book, The God Upgrade (April 2011), has also become a bestselling book.

Finkelstein studied Political Science and Psychology at the University of Michigan, holds an MBA in Entrepreneurship & Technology Management from the University of Colorado at Boulder, and has served as an intern at The White House, where he drafted executive correspondence, including the 1993 National Medal of Science & Technology message.

Jesse Schultz, Vice President & Senior Designer

Jesse Schultz, Lead Design With 12 years of agency experience in Web and Print Design, CSS, Production, Project Management, Email Marketing, and SEO, this Colorado native is in his element as Customer Paradigm’s second-in-command. He has over a decade of professional experience and an Associates degree in Multimedia Technology. This experience gives Jesse an edge in designing and developing web applications—and when he’s not doing all of the above, you’ll find him on a bike, golf course, ski slope or running with his dogs.


  • Design
  • CSS
  • Project Management
  • UI Design

John Rush, Director of Business Development

John Rush - Customer Paradigm John’s expertise in HTML, CSS, Adobe CS5, PHP, Email Marketing, Magento and WordPress frameworks means he can help clients find the right fit with the Customer Paradigm team. This Missouri native and soccer enthusiast got started in web development while dabbling in SEO work and starting a few small businesses in college, and hasn’t looked back since.


  • Sales
  • Email Marketing
  • Project Management

Alex Taylor, Lead Project Manager

Alex Taylor - Customer Paradigm

Alex has multiple years of management experience, which helps the Customer Paradigm team run as efficiently and effectively as possible. With his calm and collected demeanor, he ensures that we stay on task while never letting us forget about our customers. When Alex is not at the office, he enjoys traveling to scratch his wanderlust itch, cooking, and playing games with friends and family.


  • Customer Relations
  • Administrative Management

Leah Prusiner, Email Marketing Tech/Project Manager

Leah Prusiner - Customer Paradigm

Leah has a love for art & design, receiving her BA in Studio Art at CU-Boulder. While there, she also received her Technology Arts & Media program certification. She has extensive experience in Logo & Brand Design, and content management. When not in design mode, Leah enjoys the outdoors, hiking, and running. She has spent the last three years teaching cycling classes and often partakes in Triathlons, Marathons, and even Ironman races. As a transplant from San Francisco, Leah never found herself able to leave the allure of the Rocky Mountains.


  • Email Marketing – Design/Implementation
  • Customer/Client Relations

Tom Samson, Developer

Tom Samson - Magento Developer

Magento Certified DeveloperWhile studying electrical engineering at Arizona State University, Tom realized his true interest lay in computer programming. Fortunately for us, he returned to his home state of Colorado and now brings his expertise in PERL, PHP, and JAVA to the Customer Paradigm programming team.




  • Fixing broken/tired code
  • PERL
  • PHP
  • JAVA

Tim Burch, Senior Developer

Tim Burch - Senior Developer

Tim Burch is a seasoned database developer and programmer with over a decade of experience. He has worked for companies large and small, in both the for-profit and non-profit sectors, and has built several complex web applications from scratch, including a proprietary CRM system and inventory management software. A Northern Virginia native who came to Colorado by way of California, Tim attended Cornell University, graduating in 2002 with a degree in computer engineering and a minor in technical writing.


  • Database design and development
  • Understanding the business logic behind the application
  • Linux, Apache, MySQL, PHP, Javascript, and XML

James Slahor, Developer

James Slahor - Developer and Technical Project Manager

With 13 years of experience in web development, operating systems, end-user applications and project engineering, James brings a wealth of experience and knowledge to the table here at Customer Paradigm. This Illinois native’s degree in computer science from Bradley University helped develop his strengths in Perl, PHP, C, and MySQL programming. An insightful philosopher both on and off the web, James enjoys mountain living and live music (and makes a mean Chateaubriand).


  • Perl
  • PHP
  • C
  • MySQL

Graham Lipsman, Developer

Graham is something of a bibliophile and in his free time is always nose deep in a good book. He also enjoys his fair share of writing outside of coding. But his other passions include cycling and snowboarding, which helps to keep him outdoors.


  • PHP
  • Java Script
  • CSS
  • HTML

Alisa Carscaden, Director Of SEO and Internet Marketing 

Alisa Carscaden - Search Marketing Director

Google Adwords CertifiedAs our Online Media Manager, and with years of experience, Alisa is able to take your Social Media Campaign to the next level. She stays ahead of the curve for online trends, and can tremendously promote the virality of your online marketing campaign. She is worldly, being raised in New Zealand and spending her childhood in Hungary. Having recently moved to Colorado, she spends her days getting lost in the mountains and spending time with her dog, and loving husband.


  • Social Media Management
  • CPC Campaign Management
  • Content Creation

Stacey Salstein, Accounting

Stacey Salstein Stacey was introduced to the world of accounting at seventeen, when she began helping manage accounts for her family’s business in São Paulo, Brazil. Now, she’s pursuing her degree in Accounting at the University of Colorado in Boulder. The most important things to this Florida native are exploring, sunny days, and a well-balanced life (and checkbook).


  • Accounts receivable
  • Accounts payable
  • Data entry
  • Office administration