Our Team

It’s no secret—at Customer Paradigm, we do things differently.

Unlike other web design firms, we have a staff of in-house expert programmers ready and qualified to take on your project. Their combined experience and proficiency in website development means that no matter what you need—whether it’s a custom-built website or on-call Magento eCommerce support—they can deliver the high-quality, timely product you’re looking for. With Customer Paradigm, you can rest easy knowing your project isn’t overseas: it’s in the hands of experienced professionals right here at our Boulder, Colorado office.

We believe that in order to make your project—whether big or small—a success, we need to understand your unique business goals. That’s why a member of our Project Management Team will take the time to understand your needs and business mission, and manage your project from kickoff to completion. As long as you’re working with us, your Project Manager will be just a phone call or email away with the response to all of your thoughts, questions, or concerns with your project.

Our SEO/SEM Department and Graphic Design Team merge their knowledge of technology and aesthetics with the latest research in consumer psychology to bring you the best business strategies and principles. This means we have the skill and experience to create the perfect website for your needs and goals, while still making it original, effective and functional. So your business can acquire new customers and keep them.

At Customer Paradigm, we don’t think it’s too much to ask that you get top-tier development, design, and support at a price that makes sense. That’s why when you’re working with Customer Paradigm you can expect all your needs to be met, from expert consultation on marketing strategy to getting a real person on the other end of the phone every time. Meet the team that makes it all happen below.

Jeff Finkelstein, Founder

Jeff Finkestein - Founder, Customer Paradigm Jeff Finkelstein is the founder of Boulder, Colorado based Customer Paradigm, an interactive marketing firm that has helped clients including Xcel Energy, 3M, Level 3, and BP achieve their goals through Search Engine Optimization, eCommerce, Web Design and various other marketing strategies. An expert on Internet Privacy and Web Marketing, Jeff evangelizes the customer experience and helps businesses design sequenced interactions that lead to loyal, delighted customers.

Finkelstein is an adjunct professor for Colorado State University, and has lead workshops around the country teaching companies how to better optimize their websites, get found, and convert visitors into paying customers. Finkelstein has written syndicated columns on web marketing, and reaches tens of thousands of people each month through Customer Paradigm’s eLearning Series newsletter.

Finkelstein has been featured in The New York Times as a Web Guru, and his company has received numerous awards, including the prestigious 2008 Rocky Mountain Direct Marketing Association Supplier of the Year Award.

Finkelstein is a professional photographer and has had images published in hundreds of publications in dozens of countries. He has images on permanent display in museums in three countries, has received paid contracts from the National Geographic Organization for his images, and will have thirty images featured in an upcoming book by Kar-Ben Publishing. A member of the National Press Photographers Association, Finkelstein is not often seen without his camera.

Finkelstein also helps his wife, Rabbi Jamie Korngold, run the Adventure Rabbi program. Through search engine optimization, reporters from Good Morning America, The Wall Street Journal, CNN, USA Today, CBS News and Ski Magazine found out about the organization and ran articles and TV segments. This intense media interest sparked a book offer from Doubleday Religion, who published Rabbi Korngold’s best-selling book, God in the Wilderness, in April 2008. Her latest book, The God Upgrade (April 2011), has also become a bestselling book.

Finkelstein studied Political Science and Psychology at the University of Michigan, holds an MBA in Entrepreneurship & Technology Management from the University of Colorado at Boulder, and has served as an intern at The White House, where he drafted executive correspondence, including the 1993 National Medal of Science & Technology message.

Jesse Schultz, Vice President & Senior Designer

Jesse Schultz, Lead Design With 12 years of agency experience in Web and Print Design, CSS, Production, Project Management, Email Marketing, and SEO, this Colorado native is in his element as Customer Paradigm’s second-in-command. He has over a decade of professional experience and an Associates degree in Multimedia Technology. This experience gives Jesse an edge in designing and developing web applications—and when he’s not doing all of the above, you’ll find him on a bike, golf course, ski slope or running with his dogs.

Specialties:

  • Design
  • CSS
  • Project Management
  • UI Design

John Rush, Director of Business Development

John Rush - Customer Paradigm John’s expertise in HTML, CSS, Adobe CS5, PHP, Email Marketing, Magento and WordPress frameworks means he can help clients find the right fit with the Customer Paradigm team. This Missouri native and soccer enthusiast got started in web development while dabbling in SEO work and starting a few small businesses in college, and hasn’t looked back since.

Specialties:

  • Sales
  • SEO/SEM
  • Email Marketing
  • Project Management

Lori Stein, Director of Operations

Lori Stein - Customer Paradigm - Director of Operations Lori’s cool head, clear thinking, and detail-oriented style make her an indispensable part of Customer Paradigm. Her experience in project management, creative and organizational talents, and commitment to exceeding expectations are why clients love working with her almost as much as we do. When she’s not stepping in for her coworkers as an impromptu therapist, Lori climbs her favorite Colorado spots with her husband.

Specialties:

  • Project management and coordination
  • Team building and management
  • Internal and online marketing
  • Human resource management
  • Mediation/Conflict management

Allison O’Brien, Sales Associate

Allison Obrien - Customer Paradigm

Allison has multiple years experience in sales, always exceeding customers expectations. She is both affable and amiable, never attempting to, but always managing to bring a smile to the most frown laden faces. She is quick to act, but always calculating. When Allison is not working hard, she enjoys as much time outdoors as possible. A native of Minnesota, she traded the lakes for mountains… Nobody here blames her for that though.

Specialties:

  • Sales
  • Customer/Client Relations

Alex Taylor, Project Manager

Alex Taylor - Customer Paradigm

Alex has multiple years of management experience, which helps the Customer Paradigm team run as efficiently and effectively as possible. With his calm and collected demeanor, he ensures that we stay on task while never letting us forget about our customers. When Alex is not at the office, he enjoys traveling to scratch his wanderlust itch, cooking, and playing games with friends and family.

Specialties:

  • Customer Relations
  • Administrative Management

Jennifer Record, Project Manager

Jennifer Record - Customer Paradigm

Got a new project? Jennifer is the one you want on the other end of the phone. Her intuition for modern marketing management is flawless, bringing organization, defined goals, and measurable results to everything in her path. She always stays one step ahead of the problem, and provides constant communication throughout your project. Being raised in Wyoming she has finally tumbled to the great state of Colorado to settle down. When she’s not furiously working on projects she’s taking care of her two dogs, chasing chickens, and hiking the beautiful mountains of Colorado.

Specialties:

  • Project & Account Management
  • Client Relations

Alan Barber, Director of Development

Magento Certified DeveloperAlan Barber - Customer ParadigmAlan grew up in a household where computer science was discussed at the dinner table—and has been coding since he was 15. Bringing 7 years of development experience to Customer Paradigm, Alan excels in application design and systems troubleshooting. He studied computer science at Georgia Tech before coming to Boulder in 2010. When he’s not in the office you can probably find him at a yoga studio or coffee shop.

 

Specialties

  • Magento Development
  • Systems Architecture
  • OO Design
  • Application Troubleshooting

Matt Collins, Senior Developer

Matt Collins - Senior Developer - Customer ParadigmMagento Certified DeveloperMatt is experienced in PHP, Java, JavaScript, and MySQL and attended the University of South Dakota. He comes from Minnesota but is glad to now call Boulder home, and when he’s not writing code he’s snowboarding, biking, or brewing his own beer.

 

 

Specialties:

  • PHP
  • Java
  • JavaScript
  • MySQL
  • MongoDB
  • Quality assurance testing with JUnit and Selenium for Java applications

Lonny Burgos, Developer 

Lonny Burgos - Developer, Customer Paradigm

Magento Certified DeveloperLonny, a Louisiana native, and moved to Colorado for his love of the outdoors. He enjoys skateboarding, snowboarding, and hanging out with his Wire Haired Fox Terrier Brodie. Together, the two of them make a ridiculous and noteworthy duo! He also has a very keen ear for music and enjoys almost anything that can keep a beat. He has recently become a Magento Certified Programmer.

 

Specialties:
  • Magento
  • OOP
  • PHP

Ben Kornmeier, Senior Developer

Magento Certified Developer

Ben Kornmeier - Senior Developer for Magento Development

Ben has a passion for the outdoors and thoroughly enjoys running and skiing whenever the opportunity arises. He also has a passion for music, making his way to concerts and various venues to enjoy great bands with great friends. He’s a love maker, heart breaker, and soul shaker… he’s also a Magento Certified Programmer!

 

Specialties: 
  • Magento Certified
  • PHP
  • Server Configuration

Tom Samson, Developer

Tom Samson - Magento Developer

Magento Certified DeveloperWhile studying electrical engineering at Arizona State University, Tom realized his true interest lay in computer programming. Fortunately for us, he returned to his home state of Colorado and now brings his expertise in PERL, PHP, and JAVA to the Customer Paradigm programming team.

 

 

Specialties:

  • Fixing broken/tired code
  • PERL
  • PHP
  • JAVA

Clifton Forlee, Developer

Clifton Forlee - Magento Developer

Clifton leads Customer Paradigm’s programming team with nine years of experience in website and application development. With a solid background is PHP, CSS, XHTML, MySQL, Javascript and Photoshop, this triathlete and tea enthusiast has the skill and experience to take a project from good to great. Born in Zimbabwe, educated in California, and currently nesting in Boulder with his family, Clifton’s happy to put his degree in Computer Science to work here at Customer Paradigm.

Specialties:

  • Magento Development
  • CSS
  • WordPress

Tim Burch, Senior Developer

Tim Burch - Senior Developer

Tim Burch is a seasoned database developer and programmer with over a decade of experience. He has worked for companies large and small, in both the for-profit and non-profit sectors, and has built several complex web applications from scratch, including a proprietary CRM system and inventory management software. A Northern Virginia native who came to Colorado by way of California, Tim attended Cornell University, graduating in 2002 with a degree in computer engineering and a minor in technical writing.

Specialties:

  • Database design and development
  • Understanding the business logic behind the application
  • Linux, Apache, MySQL, PHP, Javascript, and XML

James Slahor, Developer

James Slahor - Developer and Technical Project Manager

With 13 years of experience in web development, operating systems, end-user applications and project engineering, James brings a wealth of experience and knowledge to the table here at Customer Paradigm. This Illinois native’s degree in computer science from Bradley University helped develop his strengths in Perl, PHP, C, and MySQL programming. An insightful philosopher both on and off the web, James enjoys mountain living and live music (and makes a mean Chateaubriand).

Specialties:

  • Perl
  • PHP
  • C
  • MySQL

Ryan Lock, Developer & Designer

Ryan Lock Whether the order of the day is custom programming, WordPress development, or creating web designs, Ryan uses his talent and experience to make it happen. He’s the go-to person when HTML or code won’t work properly. When he’s not saving the day at CP, he lives the life of a mild mannered web developer alongside his physicist wife.

Specialties:

  • HTML
  • CSS
  • PHP

Graham Lipsman, Developer

Graham is something of a bibliophile and in his free time is always nose deep in a good book. He also enjoys his fair share of writing outside of coding. But his other passions include cycling and snowboarding, which helps to keep him outdoors.

Specialties: 

  • PHP
  • Java Script
  • CSS
  • HTML

Alisa Carscaden, Director Of SEO and Internet Marketing 

Alisa Carscaden - Search Marketing Director

Google Adwords CertifiedAs our Online Media Manager, and with years of experience, Alisa is able to take your Social Media Campaign to the next level. She stays ahead of the curve for online trends, and can tremendously promote the virality of your online marketing campaign. She is worldly, being raised in New Zealand and spending her childhood in Hungary. Having recently moved to Colorado, she spends her days getting lost in the mountains and spending time with her dog, and loving husband.

 Specialties

  • SEO/SEM
  • Social Media Management
  • CPC Campaign Management
  • Content Creation

Damien Wilhelmi, Inbound Marketer & Link Campaign Manager

Damien Wilhelmi

As our Link Campaign Manager, Damien knows what is needed to generate links and create content that is informative, unique, and attracts visitors naturally through search engines, the blogosphere,and social media. When he is not working, Damien enjoys the outdoors, a sporting game of chess, and playing the piano. He believes that past has occurred, the future is unknown, so we should be grateful for today. As it’s a continual gift, otherwise known as the present.

Specialties:

  • SEO/SEM
  • Content Creation
  • Link Management

Stacey Salstein, Accounting Assistant & A/R Specialist

Stacey Salstein Stacey was introduced to the world of accounting at seventeen, when she began helping manage accounts for her family’s business in São Paulo, Brazil. Now, she’s pursuing her degree in Accounting at the University of Colorado in Boulder. The most important things to this Florida native are exploring, sunny days, and a well-balanced life (and checkbook).

Specialties:

  • Accounts receivable
  • Accounts payable
  • Data entry
  • Office administration