Organic SEO is the method of improving a website’s search engine ranking naturally without paying to be shown on the first page (i.e., Pay Per Click). There are multiple factors that play into boosting the rank of a website such as keywords, meta data, quality of onsite content, images, videos, user experience, user interface, internal link-building, offsite link-building, social media, etc. Unlike paid internet marketing, SEO yields long-term results and organic traffic. However, the SEO world is constantly evolving and websites require regular maintenance to stay at the top of the rankings.
70-80% of users focus on organic results and ignore paid ads
Is your website falling behind in rankings due to lack of organic SEO?
Google’s primary goal is to provide users with relevant information that they are looking for and SEO helps make it easier for Google to find out how relevant your website is to others. Organic SEO is catered both toward making Google happy and making users happy by helping websites provide more relevant and fresh, quality content. The better overall user experience people have, the more traffic will come to your site and the higher up Google will increase its rankings as well.
Google regularly rolls out SEO updates referred to as Panda and Penguin in order to push websites into providing better and better experiences for their users, which is why regular SEO maintenance is highly recommended.
We begin the Organic SEO process by looking at the health of your website and compare it to your competitors. We only use white hat SEO tactics, which means we play by the rules and make sure that everything we do benefits the health and quality of your website in the long run. From there, we’ll make recommendations for improving the technical, diagnostic SEO, and user experience of your site based on your goals and products or services. Then we execute our strategy and keep you updated along the way with analytics and data.
Keep in mind that SEO is for long-term benefits and takes time for implementation to show a return on investment.
Organic SEO is much like building a solid brand strategy in traditional advertising. It takes making great experiences, building great relationships, and continuing to maintain and improve upon a great brand to see long-term results. Once Google sees a website working to maintain and update itself with fresh content that is interesting to users, it begins to reward the site by moving it up in rankings for more impressions and exposure to traffic, which in turn means more potential leads and conversions.