Purl Software

Do you want a way to be able to direct your clients to your website from a direct mail piece, in a way that is easily tracked and measured? A personalized web page is a great way to entice people to visit your website. Customer Paradigm’s Personalized URL system for your website can create individual URLs (i.e. www.YourDomain.com/john.smith), and allow you to track and measure people who visit your site from your direct mail campaigns. With integrated source-code tracking, and a time and date-stamp of each person who visits their URL, you can use the user’s information to personalize the page, pre-fill in form fields, and more. View A Video on our Personalized URL system by Jeff Finkelstein, founder of Customer Paradigm:

Options Include:

• Full Service (Agency Aproach)
• Self Service (We sell you the software and give you training)
• Full Service –> Self Service (We start full service, get you up and running, then turn over the system to you)
• Master License (Multiple Domains and Campaigns for many clients)

  Click here for a complete tour of the Personalized URL system >>

NEW: Master License for Multiple Domains:

If you’re looking for a personalized URL solution that can handle multiple domains and campaigns for clients at the same time from one location, our master domain license may be for you:

• Run multiple landing pages and campaigns, including different domain names (URLs) from one system
• One main domain is the default domain, while additional domains are available to be added
• Domains can be hosted on a different server, or forwarded to the server where the master pURL license is located
• Contact Us for more details >>

Personalized URLs are Perfect for:

• Postcards
• Direct Mail
• Email Campaigns
• Surveys
• Providing a personalized web page for your visitors
• The system can be customized to your site’s needs.

Have someone contact you today about the pURL system >>

Key Features:

• Allow you to offer the pURL website marketing system to their clients
• Enhance the end user’s experience with a personalized url, mail-merged into direct mail campaigns.
• Drive direct mail recipients to a personalized webpage, with pre-filled in form fields
• Measure and track search responses from direct mail campaigns, and track conversion
• Increase the response rate of direct mail campaigns

Why Do pURLs work?:

Why are personalized URLs so effective?From a psychological standpoint, people love to hear their name (except when called to the boss’s office). Placing a person’s name next to your company’s URL creates a trust-based connection. And a company that goes to the effort to create a personalized web link that greets you by name makes it clear that they value the relationship.

Personalized URL System Highlights:

• Full-service, self-service or software - depending on your level of technical expertise
• Real-time reporting of list statistics, including time and date-stamp of each person who visits their personalized URL.
• Personalized URLs can be formatted either before or after the URL. For example, the system can be configured to use either of the following pURL formats:
• john.smith.domain.com
• www.domain.com/john.smith
• You can create client-level reporting access:
• Clients can log into the system and see their statistics for their personalized URL campaigns.
• Client-level reporting allows you to assign a client or internal user to one or more landing pages, and give them just the access that they need.
• Create multiple landing pages and unlimited pURLs per domain.
• Integrated source-code tracking
• Use the user’s information to personalize the landing page
• Pre-fill in form fields when a visitor visits their personalized URL page
• Contact Me Now Form system standard feature (success page, confirmation emails).
• Survey question builder – allows you to create custom surveys with radio button groups, drop down lists, text fields or check boxes
• Additional forms, surveys available (custom features)
• Changes made to landing pages site via the content management system are instantly available to users on the web when they visit their page.
• The website layout is defined in a pre-defined template, and the CMS is designed to give users the ability to edit sections of the site, including the navigation.
• Admin users have full access to all sections of the site; medium-access users can be limited only to certain pages or areas of the site. Customer Paradigm or another qualified web developer / programmer can modify or add a template to the system.
• If you can imagine what you’d like to do with the system, chances are we can customize it to your needs.
• Affordable price-point for businesses and organization (much, much less than MindFire or others)

Click here for a complete tour of the Personalized URL system >>

To have Customer Paradigm contact you about our Purl Software, please fill out the contact form below or call us toll free at 888.772.0777 or 303.473.4400