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How Pinterest Helps Businesses

If you have a business or a website that depends on customers stopping by to read a blog or buy something and you aren’t using Pinterest, it’s time to start taking advantage of what it has to offer. As of July 2013, Pinterest had a total of 70 million users. To...

What is Great Content? Tips for Writers

With much of SEO shifting to higher quality content and a move away from guest blogging, there is a need for content writers, webmasters, and marketers to understand what constitutes as great content and how to come up with great ideas. If you find yourself just...

Magento Tutorial: How to Set Pricing in Magento

I hope you enjoyed last week's article about the six types of Magento products (Simple, Virtual, Downloadable, Configurable, Grouped and Bundled.) This week, I want to delve into how pricing works within Magento. Why? This is another area that can be complex, and not...

What is Duplicate Content?

Duplicate content are blocks of text content that are the same, or extremely similar, whether it’s on the same site or on a different domain. Google is not a fan of duplicate content because it lowers the user experience since the content is not unique and...

Digital Marketing Helps Increase In-Store Sales

Whether you're a small business that gets wholesale products on your shelves or part of a multi-channel retailer, you've probably worried that "Customers are buying products from the company's website and not from my store." One of the chief complaints companies get...

Customer Feedback from a Magento Customer

We build customer surveys and feedback into our entire process, because we want to know -- so we can do even better.  (Or, if we missed the mark, we want to know what we did, so we can change our processes to be better.) Here's a customer review that just came in for...

How to Write a Google+ Review on Your Mobile Phone

For those of us excited to write a Google review for a business on our mobile phones, getting to the place where we can do that might be difficult if you haven’t already figured it out. Last year, Google phased out the Google Local app on mobile and merged Google...

What Social Media & SEO Looks Like in 2014

This year in social media, there is an even greater emphasis on mobile and tablet. If your website does not have responsive design implemented, you better add it to the top of your list of things to do. More people are looking up things on the go and, yes, many are...

Google’s Recent Changes to Search

Over the past year, Google made many small changes to the search algorithm and search engine results page as well as one big change to the algorithm itself. All of the changes were to improve upon the search experience for users and cut out low-quality material. For...

Using Google Disavow Tool to Get Rid of Bad Links

  Google has a Link Disavow Tool in Webmaster to address low-quality and spammy backlinks that are coming from other websites and linking to yours. It requests that Google ignore the link when assessing your site. In the past, Google dissuaded people from...

5 ways to Clearly Communicate your Magento Project

I talk to people like yourself every day about their Magento websites. I bet you’re jealous, right? But in reality, I really enjoy my job because of the awesome clients I get to work with and the cool projects I get to hand off to our talented team here at Customer...

What Does Going Viral Mean & How to Create a Viral Idea

What Does it Mean to “Go Viral?” When a video, picture, meme, or article explodes in popularity online through sharing, that is what is referred to as “going viral.” Fortunately, it does not mean that your computer has picked up a virus. Sometimes viral content...

Magento Community Edition 1.8.1.0 released today

The top open-source eCommerce system keeps getting better!  Magento released a new, upgraded version of the Magento Community code base today - Magento 1.8.1.0. It helps improve: Tax calculations, including Value Added Tax (VAT) - important in the EU. Also helps...

How to Diagnose a Bounce Rate

A bounce rate indicates the percentage of visitors that look at one page of a website and then leaves. The higher the bounce rate, the lower the value of your website. Search engines view sites that people enter and leave quickly as being irrelevant and unhelpful so...

Google Algorithm to Halt Mugshot Websites

Last month, Google launched an algorithm that specifically extracts mugshot websites from showing up at the top of search engine results. Sites that feature mugshots pull the images from government sites and then develop well-ranking landing pages so that if you...

Social Media Strategies for the Holidays

The winter holidays are already underway and it may or may not be kicked off with the re-launch of Starbucks’ Peppermint Mocha. For businesses looking to tap into the holiday sales, it is crucial to follow suit and rev up your holiday social media promotions before...

Google's Hummingbird Update

Google's Hummingbird Update 888.772.0777 303.473.4400    Customer Paradigm Now a Google Partner: We've taken our search marketing to a whole new level: Customer Paradigm is now an official Google Partner for search marketing. This means that we've passed...

Customer Paradigm Now A Google Partner

Customer Paradigm Now a Google Partner: We've taken our search marketing to a whole new level: Customer Paradigm is now an official Google Partner for search marketing. This means that we've passed advanced tests and have been certified directly by Google as both...

Bad Mobile SEO Won’t Rank Well in Mobile Search

If you haven’t built a mobile page or applied responsive design to your website, don’t expect to rank very high in mobile search. Our society relies heavily on mobile these days for getting around or getting quick information on-the-go, so if your site doesn’t load...

Databoard: Build Your Own Marketing Infographics

Google is at it again, creating things, and as we have all come to know - Google seems to do no wrong. Although, on this attempt, I would say it's NOT the best tool we've seen Google produce. Welcome to Google's latest and greatest the Databoard, which is a...

How to Get Your Website Ranking on Google: Niches

Everybody wants their website to rank on the first page of Google but is it even possible? If your business is trying to rank for generic terms like, “bicycles,” then it’s time to restructure your online marketing strategy. The outlook on Google’s search algorithm is...

Factors That Go Into Local Search Ranking 2013

For many local businesses, showing up in search engines is a pretty big deal when it comes to gaining new customers and retaining previous ones. You may think that all you have to do is submit yourself to a directory or just put your address on your site but there...

Google+ Page Owners and Managers Update

  On November 11, 2013, Google is making some changes specifically for Google+ Page Owners and Managers. There are three main points that they highlight: How your Google+ Profile name and photo may appear in Google products Reminding users to use their mobile...

(not provided): Why is Google Hiding Keywords?

Updated 10/14/13: Google has since removed the (not provided) section from Analytics altogether. You may have noticed the “(not provided)” section has been gradually increasing for your website in Google Analytics and you can thank Google for that mysterious section....

Magento (CE) Community Edition 1.8.0.0 Released

Magento has updated their open source eCommerce platform to edition 1.8.0.0. Every Magento Upgrade is working to fix previous identified bugs, improve the functionality, user experience, and enhance security for your eCommerce website. To view the full documentation...

Why 404 & 500 Errors Occur on Your Website

It can be frustrating when you’re trying to browse a website and get a message like, “404 Error: Page Not Found,” or “Oops, looks like something went wrong. 500 Error.” Once people come across a message like this, they usually give up and leave the site. What’s more...

Photos of the Boulder, Colorado Flood – Sep 2013

Not all of Boulder was flooded, and while part of me wanted to be out with the camera capturing the flood, I also had to stay home to bail out the basement.   The good news is that everyone on the Customer Paradigm is okay. A few people got wet, but nothing...

Magento Catalog Page Load Optimization

Magento Site Issue: Our client had complained of slow site speed for a few months. The long load times were significant enough to warrant concern that valuable sales were being lost. It was clear the issue lie in lengthy queries to the database, specifically when...

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