NEWS/BLOG
Facebook Decreases Business Page Views to Followers
Many businesses are noticing that their Facebook pages are reaching less and less people compared to before. In fact, many businesses are protesting and even shutting down their Facebook pages. Eat24 wrote a breakup letter to Facebook on March 27th and shut down its...
read moreBody Image & Photoshop: How to Turn Your Teacher into a Supermodel
Yesterday, I went into my older daughter's fourth grade class to teach how most images that kids see online and on the cover of magazines are not real - they're manipulated. The class was studying body image, and how comparing themselves to images of supermodels could...
read moreMagento Enterprise: How to Use Customer Segmentation
One of the big themes from the Magento Imagine show was personalization. (And beyond just mail-merging in your name). The idea is to personalize a site, based on information you have from a user, so that their user experience is not like everyone else's. There...
read moreMagento Imagine 2014 Conference – Recap in Photos
It was so wonderful to see so many people at Magento Imagine 2014 conference in Las Vegas last week. You might have seen me walking around with a camera during the conference; I've put together a summary of what I learned at the conference, using photos to help...
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The Future of Content Marketing
As content marketing is quickly evolving and shaping due to Google standards and real people standards, the ability to churn out high-quality content that caters to the limited time and the desire for more in-depth information can be difficult. However, dedicating a...
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The Future of the Internet
The internet is so interwoven with our daily lives that it’s hard to imagine life without it. It’s increased connectivity, there’s global access and education, and less ignorance about the world. However, the internet is just over 50 years old and it’s revolutionized...
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SEO for Ecommerce
Ecommerce websites require a lot of ongoing maintenance and SEO to function properly and keep customers interested. The biggest focus with ecommerce SEO is usability—everything revolves around it. If people can’t easily load your site and shop around, they’re going to...
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Why is Amazon.com so Successful?
Amazon.com is named after the River, one of the largest rivers in the world, possibly as a goal to be one of the largest ecommerce stores in the world. The website started out in 1994 by Jeff Bezos as an online bookstore and within 2 months, saw sales rocketing up to...
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How Pinterest Helps Businesses
If you have a business or a website that depends on customers stopping by to read a blog or buy something and you aren’t using Pinterest, it’s time to start taking advantage of what it has to offer. As of July 2013, Pinterest had a total of 70 million users. To...
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What is Great Content? Tips for Writers
With much of SEO shifting to higher quality content and a move away from guest blogging, there is a need for content writers, webmasters, and marketers to understand what constitutes as great content and how to come up with great ideas. If you find yourself just...
read moreWe're 3D printing like crazy here at Customer Paradigm
Since Monday, when we received our new 3D Printer here at the office, we've been printing non-stop. Important things, like Rocketships and Horses and parts for cameras to start...
read moreMagento Tutorial: How to Set Pricing in Magento
I hope you enjoyed last week's article about the six types of Magento products (Simple, Virtual, Downloadable, Configurable, Grouped and Bundled.) This week, I want to delve into how pricing works within Magento. Why? This is another area that can be complex, and not...
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What is Duplicate Content?
Duplicate content are blocks of text content that are the same, or extremely similar, whether it’s on the same site or on a different domain. Google is not a fan of duplicate content because it lowers the user experience since the content is not unique and...
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Tips to Increase Your Business’ Facebook Conversations
So your business has a Facebook page but is it losing out on customers? Many businesses are taking advantage of advertising on Facebook and why wouldn’t they? It’s free, you can talk directly to your target, and they can share your business with their friends as...
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Improving Your UX with Color & Common Phrase Psychology
Within the blink of an eye, users quickly decide whether or not they’re going to stay on your website and it begins with the interface, design, colors, and user experience. Colors & Branding You are likely stuck with the logo you have, though many companies do...
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Digital Marketing Helps Increase In-Store Sales
Whether you're a small business that gets wholesale products on your shelves or part of a multi-channel retailer, you've probably worried that "Customers are buying products from the company's website and not from my store." One of the chief complaints companies get...
read moreCustomer Feedback from a Magento Customer
We build customer surveys and feedback into our entire process, because we want to know -- so we can do even better. (Or, if we missed the mark, we want to know what we did, so we can change our processes to be better.) Here's a customer review that just came in for...
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How to Write a Google+ Review on Your Mobile Phone
For those of us excited to write a Google review for a business on our mobile phones, getting to the place where we can do that might be difficult if you haven’t already figured it out. Last year, Google phased out the Google Local app on mobile and merged Google...
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Link Schemes: What Are They & What You Should Do Instead
link scheme [lingk skeem], n. 1. Any links intending to manipulate PageRank or a site’s ranking in Google search results, 2. Manipulating links to your site or out from your site for PageRank. If you’re still hung up on trying to get your site to rank number one on...
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What Social Media & SEO Looks Like in 2014
This year in social media, there is an even greater emphasis on mobile and tablet. If your website does not have responsive design implemented, you better add it to the top of your list of things to do. More people are looking up things on the go and, yes, many are...
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Google’s Recent Changes to Search
Over the past year, Google made many small changes to the search algorithm and search engine results page as well as one big change to the algorithm itself. All of the changes were to improve upon the search experience for users and cut out low-quality material. For...
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Using Google Disavow Tool to Get Rid of Bad Links
Google has a Link Disavow Tool in Webmaster to address low-quality and spammy backlinks that are coming from other websites and linking to yours. It requests that Google ignore the link when assessing your site. In the past, Google dissuaded people from...
read more5 ways to Clearly Communicate your Magento Project
I talk to people like yourself every day about their Magento websites. I bet you’re jealous, right? But in reality, I really enjoy my job because of the awesome clients I get to work with and the cool projects I get to hand off to our talented team here at Customer...
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What Does Going Viral Mean & How to Create a Viral Idea
What Does it Mean to “Go Viral?” When a video, picture, meme, or article explodes in popularity online through sharing, that is what is referred to as “going viral.” Fortunately, it does not mean that your computer has picked up a virus. Sometimes viral content...
read moreMagento Community Edition 1.8.1.0 released today
The top open-source eCommerce system keeps getting better! Magento released a new, upgraded version of the Magento Community code base today - Magento 1.8.1.0. It helps improve: Tax calculations, including Value Added Tax (VAT) - important in the EU. Also helps...
read moreMy Article Was Published on Moz Blog About Google Business Photos
My article about Google Business Photos was published today on the Moz.com blog: Google Business Photos May Correlate With Higher Local Search Ranking, Although Not a Magic Bullet Moz.com is ranked 252 globally, and 282 in the US for traffic, and is the leading source...
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How to Diagnose a Bounce Rate
A bounce rate indicates the percentage of visitors that look at one page of a website and then leaves. The higher the bounce rate, the lower the value of your website. Search engines view sites that people enter and leave quickly as being irrelevant and unhelpful so...
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Google Algorithm to Halt Mugshot Websites
Last month, Google launched an algorithm that specifically extracts mugshot websites from showing up at the top of search engine results. Sites that feature mugshots pull the images from government sites and then develop well-ranking landing pages so that if you...
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Social Media Strategies for the Holidays
The winter holidays are already underway and it may or may not be kicked off with the re-launch of Starbucks’ Peppermint Mocha. For businesses looking to tap into the holiday sales, it is crucial to follow suit and rev up your holiday social media promotions before...
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Creating a banner ad with local photography in Boulder, Colorado
Erin in our search marketing team needed to create a banner ad for our local search marketing client, Phil Clark, who is a criminal defense attorney in Boulder, Colorado. The goal for the banner ad was to engage with University of Colorado (CU) students (or their...
read moreGoogle's Hummingbird Update
Google's Hummingbird Update 888.772.0777 303.473.4400 Customer Paradigm Now a Google Partner: We've taken our search marketing to a whole new level: Customer Paradigm is now an official Google Partner for search marketing. This means that we've passed...
read moreCustomer Paradigm Now A Google Partner
Customer Paradigm Now a Google Partner: We've taken our search marketing to a whole new level: Customer Paradigm is now an official Google Partner for search marketing. This means that we've passed advanced tests and have been certified directly by Google as both...
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Bad Mobile SEO Won’t Rank Well in Mobile Search
If you haven’t built a mobile page or applied responsive design to your website, don’t expect to rank very high in mobile search. Our society relies heavily on mobile these days for getting around or getting quick information on-the-go, so if your site doesn’t load...
read moreDataboard: Build Your Own Marketing Infographics
Google is at it again, creating things, and as we have all come to know - Google seems to do no wrong. Although, on this attempt, I would say it's NOT the best tool we've seen Google produce. Welcome to Google's latest and greatest the Databoard, which is a...
read moreHow to Get Your Website Ranking on Google: Niches
Everybody wants their website to rank on the first page of Google but is it even possible? If your business is trying to rank for generic terms like, “bicycles,” then it’s time to restructure your online marketing strategy. The outlook on Google’s search algorithm is...
read moreFactors That Go Into Local Search Ranking 2013
For many local businesses, showing up in search engines is a pretty big deal when it comes to gaining new customers and retaining previous ones. You may think that all you have to do is submit yourself to a directory or just put your address on your site but there...
read moreGoogle Voice Search for Local Stores & Global Enterprises
Earlier this year, Google unveiled voice search in the form of a small microphone on the right side of the search bar. Since then, it has quickly improved in quality for conversational speech. With the popularity of Siri for iPhone, Google and Android users will...
read moreGoogle+ Page Owners and Managers Update
On November 11, 2013, Google is making some changes specifically for Google+ Page Owners and Managers. There are three main points that they highlight: How your Google+ Profile name and photo may appear in Google products Reminding users to use their mobile...
read more(not provided): Why is Google Hiding Keywords?
Updated 10/14/13: Google has since removed the (not provided) section from Analytics altogether. You may have noticed the “(not provided)” section has been gradually increasing for your website in Google Analytics and you can thank Google for that mysterious section....
read moreThanks to Yala Designs for the new threads!
Many thanks to the Yala Designs team for sending us new clothing from their catalog, after we launched their new Magento Enterprise site, www.YalaDesigns.com
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