OUR DIGITAL MARKETING BLOG

A quick note: Magento just released a security patch for both Magento Enterprise and Community. Magento Security Patch - SUPEE-5344 (Feb 10, 2015) Although there have not been any reports of customers being impacted by this exploit, if an attacker knows what they are...

NPR just did a study where they categorized the most common jobs in the US by state, and have animated it from 1978 to 2014. While truck drivers make up the most common jobs for most of the states, it was wonderful to see that Colorado (along with Utah, Washington...

I hope you had a great New Year and that 2015 is off to a good start! With the holidays right behind us, I wanted to give you a recap of how eCommerce grew in 2014, and some of the trends in online marketing I'm predicting for 2015. Read more below >> Online...

Have you noticed that some sites load really, really quickly, while others seem to take forever to load? Last week, we helped a client speed up their page load times by 300%, by using website caching. What's caching, and how does it affect page load times? Read more...

A big congratulations! We had another programmer today here at Customer Paradigm successfully pass the Magento Certified Developer program. The Magento developer test was designed as a way to ensure that the programmer working on a Magento site has studied,...

A long, long time ago, I worked as a professional dog trainer for search and rescue. It was an amazing job, and one that taught me lessons that I still use today. As you probably know, dogs can hear and smell things that humans can't, and detect trouble before we can...

It's possible that I'm paranoid. But one of the most frustrating things in the technology world is when something that was working perfectly yesterday... stops working today. But nobody notices for a day or two. Automated testing scripts don't always catch this. And...

I'm an addict. I admit that I often have a window open on my computer, watching how many people are visiting the CustomerParadigm.com site at any given moment. To me, it's fascinating where they're coming from (all over the world) and what they're looking at (we have...

Amazon has 23% marketshare for online retail sales (2nd quarter for 2014), according to an Internet Retailer estimate: http://www.internetretailer.com/2014/10/23/amazon-q3-revenue-increases-20 Even though their sales were up, Amazon lost half a billion dollars due to...

Social media works best when it's a conversation with fans of your organization, who contribute images and content, because they love your brand. This weekend, I was flying over Copper Mountain, Colorado, and managed to take an ariel photograph that I shared with my...

Thanks for all of the positive feedback on the full moon / lunar eclipse images... they seem to be a hit. A couple of weeks ago, I talked about how sites that adopt full SSL (everything in https) may start to see higher search rankings from Google. (Read the article...

One of the issues with any complex eCommerce site is the issue of single points of failure. This cropped up yesterday with a Payment Gateway issue, but we were able to quickly bypass it... saving customer orders in the process. What's Redundancy? What's Redundancy?...

The news today is that eBay is going to spin off PayPal into a new and separate company. This should be great news for PayPal adoption, because any site that competes with eBay (i.e. Amazon) has been reluctant to take PayPal. What this means for Magento is not clear,...

Net Neutrality is important; this is the response written by Jeff Finkelstein, founder of Customer Paradigm, as filed with the FCC during their public comment period: I cannot state strongly enough that bifurcating the Internet into a slow lane and a fast lane will...

I've seen this happen a couple of times this week, so I thought I'd briefly write about it. A Magento storefront is taking orders, but the emails aren't coming into the the company's corporate email system. Usually it's an Exchange account, but not always. Email gets...

Internet Explorer has supported many of the old versions of their browser for years on end with plenty of people unaware of how outdated their browsers are. The current version available is IE 11 but the one with the most market share is IE 8, which came out 5 years...

  One of our customers came into the office recently. He wanted some online marketing ideas to help him reach his potential clients. We used our Customer-Centric Decision Branching process to drill down, and get inside the head of the end customer: I listened...