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Happy Client Message

We had a client who had a site with issues... Our team was able to get it fixed quickly for them. Here's a screenshot of her thank you email...

Magento Imagine 2016 Recap

Last week I was at my fifth Magento Imagine conference, and as I've done for the past five years, I'm doing a recap of my experience there, inducing what's new, what's the same, and what to expect for the year to come. The big elements from the event...

A few staff headshots from today

Here are a few Customer Paradigm staff photos we took earlier today in our studio. Some are retakes, and others are newer to the team. Enjoy! All were taken with a Canon 5D Mark III with an 85 mm lens at f/14, ISO 100. I used a black backdrop, and two Einstein 640s...

Photography Image Backup – Workflow

Today is Pi day - 3.14. Our team is celebrating with a lot of fun pies at the office. I've recently had a few people ask me about backup strategies when it comes to photography; I had someone who accidentally erased images during a photoshoot and couldn't get them...

Google Changes PPC Listings, Removes Right Hand Ads

Last week, Google made a pretty significant change to how ads are displayed for search results: They removed all of the right-hand ads from desktop search results: Instead, there are now up to four paid ads at the top of a search result, along with three text ads at...

Do you know if your site is *really* backed up?

I'm a bit paranoid about backing up data. Last week, a story made the news about a hospital that was attacked by ransomware, and how they had to pay $17,500 to unscramble patient records and other data. A better backup strategy might have helped. (The hospital did...

Two New Magento 2.0 Extensions

I hope your February is off to a good start! We've recently released two new Magento 2.0 modules into the marketplace, and are having great feedback. The first one is Custom Maintenance Mode extension, that allows a store owner to be able to put their store into a...

Powder Skiing at Copper Mountain

Here's a few images from earlier today at Copper Mountain, Colorado - skiing in 9" of fresh powder. I normally ski with my Canon 5D Mark III camera, but I wanted to travel light today, so I brought my Fuji X100T camera (with a fixed 35 mm equivalent lens). These...

Product Photography: Airplane Hardware

These are a few product photos that I did last week in the studio for one of our clients.The photos are of a wireless router that is used in commercial airplanes - that's why the system is built out of metal. I took them on a white seamless backdrop at the office here...

Quick Headshots for Bourbon Distillery

Here are a quick couple of headshots from earlier today... Need A Photographer? Call Jeff Finkelstein... Call Today! 303.473.4400  Toll Free 888.772.0777 Or Click Here To Have A Real Person Contact You Now >>

Bobcat vs. Mountain Lion vs. Lynx

Last weekend, we heard something on the back deck. My 8 year old thought it was a raccoon. Turns out, it was a bobcat. I was able to grab a full frame camera and 400 mm lens and capture a few shots of the cat on the back fence. I did have to shoot from about 150 feet...

Magento Bug: Magento Customer Create Date Juxtaposition

Magento Bug Report Summary: The Customer Account Creation Date is often wrong (i.e. Customer Account Create Date is in the past or future). Magento versions affected: Magento Community 1.8, 1.9; Magento Enterprise 1.12, 1.13, 1.14 Description of the Magento Bug: We’ve...

Understanding Meta Robot Tags

The meta robot tags are used as part of the html code on a website and are created to tell search engines to not crawl specific parts of a website or an entire page. There are different ways you can use them and apply them. By default, major search engines index and...

Keyword Research to Optimize Success

Keyword research is a way to find and examine words that people are searching on engines such as Google and identify the best ones to optimize a website for in order to better target the website and rank better on the search results page. A customer’s purpose is to...

New Magento Security Patches

The e-commerce business is growing at a very fast rate and it is important to keep your sites protected. They include very sensitive customer data that, if stolen, can be devastating not only to the consumer but the business as well. Most customers buy from e-commerce...

Magento Security Vulnerability with Open Git Directory

Is your Magento .git repository exposed and vulnerable? Git is an amazing platform that allows for version control on many sites, including Magento commerce sites. According to the official Git website, Git is a "free and open source distributed version control system...

Magento 2.0: Location of Database Configuration File

In Magento 1.0, the configuration file that contains database settings and other information is located here: /app/etc/local.xml In Magento 2.0, the configuration is in the same directory (/app/etc/) but has been renamed to env.php. The file path is: /app/etc/env.php...

Magento 2.0 Community Speed Test with Full Page Cache

I just ran a speed test on a new Magento 2.0 community installation. It's still in Beta and still has a few bugs; it's due for an October or November 2015 release. One of our developers just downloaded the latest version - Magento ver. 1.0.0-beta from Git Hub, and...

Magento Imagine 2015 Recap

888.772.0777 303.473.4400 As you may know, I went out to Las Vegas for the Magento Imagine show in April, to find out the new trends in eCommerce, and get an overview for what's going on within the Magento company and in the industry in general. I've let me thoughts...

Emergency Bypass: Magento's Saved Credit Card Option

  Last Tuesday (and for a little while on Wednesday), Authorize.net's payment gateway was down. Authorize.net is one of the top ways that eCommerce stores take payments, so it meant a lot of lost sales yesterday for companies all around the Internet. It's very...

Magento Nerf Gun Battle

Just in case you ever wanted to see some of the behind-the-scenes of what goes on at a Magento Web development / programming company, here's a quick video. Background: I was out of the office for a couple of hours, and the team had a bit of a nerf gun battle....

Godaddy Crons Not Working / Not Firing

Over the weekend (May 9, 2015) , a couple of cron functions stopped working for a client that is hosted on Godaddy. For whatever reason, the site's path to execute the cron was not working. And even the Godaddy hosting system that allows you to create a cron didn't...

Google Update: April 21, 2015

In case you didn't know, Google is rolling out an important update to their algorithm on April 21, 2015. And if your site is not mobile-friendly, you may see decreased search rankings. April 21, 2015 - Google's Mobile Ranking Change Google doesn't often come out an...

Why Remove .php and .html From the End of URLs

You might have noticed that the end of your website’s URLs have .php or .html at the end of it whereas others do not. Should you remove yours? URL rewriting doesn’t actually remove the index.php but instead hides it. While your website won’t suffer leaving them on,...

Google Favors Secure Sites for Search Rankings

Google put out a notice in August 2014 that their algorithms would incorporate the existence of a website security certificate to affect website rankings in their search results. It is easy to tell if a website is secure through the HTTPS (hypertext transfer protocol...

Oops. I just made a big email marketing mistake

Ooops. I just made a big mistake and broadcast it out to (many) thousand people via email. In this case, I was moving too quickly, and mis-typed my email address that was in the FROM line of the email. I made a mistake in the domain name - the part after the @ symbol....

Boulder, Colorado in the snow…

Boulder, Colorado in the snow - Skunk Canyon Here's a photo I took while on a hike a couple of miles from the Customer Paradigm office. This is of Skunk Canyon, after some of the big snow we've been having: Click here for full, high-resolution image >> This was...

SEO: Competition vs. Effort

As you probably know, one of the things that we focus on here at Customer Paradigm is search engine optimization (SEO). I'm ranked on the Moz.com site (the top SEO resource blog out there) as one of the top 100 contributors, out of 350,000 contributors worldwide. One...

Snapchat Discover Changing Delivery of News Online

Snapchat is known for their temporary photos and selfies you can text to friends but with their launch of “Discover,” it’s changing the SEO game. Discover is a new way of browsing news in bite-sized formats and an easy-to-use interface that throws a curve-ball to...

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