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Outbound Links Matter (for SEO)

Last week was quite a bit of a surprise for me. Why? It turns out that outbound links on your website do actually matter and can affect your SEO rankings. I was shocked. (You thought I was talking about something else?) Read more below >> Outbound Links Matter...

4 Tips for Holiday Email Marketing

The 2016 holiday season is fast approaching. Studies show the during the 2015 holiday season that only second to search marketing, email marketing drove 20% of sales. Email marketing can play a huge role in the success of your holiday shopping season, here are four...

4 Tips When Selecting a Magento Theme

With so many beautiful themes available for Magento, it can be hard to know where to start when creating a new store or overhauling an existing store. Magento is a hugely robust platform with countless features, and if you have already made the decision to work on the...

Quick Fix Friday #5 – The Sub-Domain Switch

Recently, we worked with a client on some major site revisions. They came to us with a huge workload including translating many image files into functional site pages. We also learned that part of their website overhaul would include transitioning hundreds of bundled products into simple products. We wanted to find a solution that made their live site the least amount of work for them as possible….

4 Basic SEO Tips for Magento Store Owners

SEO (Search Engine Optimization) lives near the very top of the food chain. For any website or business, SEO can play a critical role in your success. For an eCommerce site – even more so. The higher your store can rank in organic searches; theoretically, the more...

The Dev Series – Seth Zweig

What’s it like to work here at Customer Paradigm? What’s the culture and the pace like? Seth – one of Customer Paradigm’s Magento & WordPress developers – goes on camera to discuss what it’s like behind the scenes as a developer in Boulder, Colorado.

Commonly Asked Questions: Magento vs WordPress

If you are just starting a new website for online sales, or already run a website and are looking to add some eCommerce features it is easy to find the choice between Magento and WordPress daunting – here is what you need to know!

Commonly Asked Questions: Magento 1.X vs Magento 2.0 – Should You Upgrade?

With the release of Magento 2.0 we have seen an influx of clients question if transitioning from Magento 1.x to Magento 2.0 is right for them. There is a lot of information floating around out there and it can be hard to know what is the best decision for your eCommerce site. The pros, cons, new features and 1.x support cut-off date – here is what you need to know!

Behind The Scenes with Customer Paradigm – Picture Day!

We’ve had a lot of new additions to the Customer Paradigm team lately – which means, time for a photoshoot! Our Founder Jeff Finkelstein set up a studio right here in our office to take some headshot for both new and long-time staff members! Be sure to head on over to the staff page to check out our new additions! Ian caught all the fun on film and made this awesome behind the scenes video!

Photos of Sea Turtles and Sunsets in Hawaii

Enjoy these photos from a recent trip to Hawaii. Most were taken with the Canon 5D Mark III, but I was also testing out a Fuji underwater camera as well, so anything close to the water was captured with that smaller camera. Need A Photographer? Call Jeff...

July 4th Fireworks Photos in Boulder, CO

Enjoy these photos from July 4th here in Boulder, Colorado. We were on a field just south of Folsom Field at CU. All of these were taken with a Canon 5D Mark III, using a tripod and external shutter release with a 17-40 mm f/4.0 lens. Exposures ranged from 1-6...

Memorial Day Boulder CO Photos

  Here are a few images from Memorial Day here in Boulder, Colorado, taken of US service members jumping out of an airplane and landing in the stadium. All were taken with a Canon 5D Mark III and a 400 mm f/5.6 lens, handheld. Need A Photographer? Call Jeff...

Mercury Transit of the Sun

In case you didn't wake up yesterday and point a big camera lens directly at the sun, I went outside and captured Mercury transiting across the Sun: That little dot that looks like a spot is the planet Mercury. (That said, the sun is 93 million miles from here.) About...

Bear on our street in Boulder, Colorado

This evening, a few houses up from ours here in south Boulder, there was a bear hanging out in a neighbor's tree. I grabbed a camera and took a few images before the sun set. Enjoy! Tech specs: these were taken with a Canon 5D Mark III, using a 300 mm f/4 lens with 2x...

Happy Client Message

We had a client who had a site with issues... Our team was able to get it fixed quickly for them. Here's a screenshot of her thank you email...

Magento Imagine 2016 Recap

Last week I was at my fifth Magento Imagine conference, and as I've done for the past five years, I'm doing a recap of my experience there, inducing what's new, what's the same, and what to expect for the year to come. The big elements from the event...

A few staff headshots from today

Here are a few Customer Paradigm staff photos we took earlier today in our studio. Some are retakes, and others are newer to the team. Enjoy! All were taken with a Canon 5D Mark III with an 85 mm lens at f/14, ISO 100. I used a black backdrop, and two Einstein 640s...

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