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OUR DIGITAL MARKETING BLOG

A ONE STOP SOURCE FOR ALL OF YOUR DIGITAL MARKETING NEEDS

Don’t Push Live at Five!

Customer Paradigm project manager Darin Smith gives and important reminder on not pushing site changes live on a Friday afternoon before leaving the office for the weekend in this musical number!

3 Strategies for E-Commerce Growth in 2017

Since the start e-commerce has grown leaps and bounds each year. 2016 saw a 4.7% overall spend increase up from 1.8% in 2015. For those both starting out in e-commerce and those will well-established stores, the name of the game is always how to increase visibility and growth year after year – to keep your customers coming back for more. Here are three strategies for e-commerce growth in 2017!

3 Simple Tips for Improving Customer Experience

How is your overall user experience? Improving your customer’s experience with your website is crucial for closing the deal and increasing customer loyalty. Here are three simple factors to keep in mind when thinking about your user experience.

Setting Up a Persistent Shopping Cart in Magento 2.0

A persistent shopping cart keeps track of the items a customer adds to their cart but does not purchase during their session. Persistent shopping carts can help to reduce the amount of abandoned carts and increase your sales. Persistent shopping carts help to improve the customer experience by providing continuity. Learn how to set up persistent shopping carts on your Magento 2.0 store!

How to Create Categories in Magento 2.0

Creating new product category pages is one of the most basic functions any Magento store owner or admin should learn. Keeping products organized by category is important for user experience, organization and SEO. Read more to learn how!

Black Friday Website Tech Support

Just a quick note to let you know that most of our team will be in the office on Friday, just in case you have Magento-related site issues on Black Friday. In order to make sure we can help, make sure you know and have recently tested your site's hosting credentails...

Outbound Links Matter (for SEO)

Last week was quite a bit of a surprise for me. Why? It turns out that outbound links on your website do actually matter and can affect your SEO rankings. I was shocked. (You thought I was talking about something else?) Read more below >> Outbound Links Matter...

4 Tips for Holiday Email Marketing

The 2016 holiday season is fast approaching. Studies show the during the 2015 holiday season that only second to search marketing, email marketing drove 20% of sales. Email marketing can play a huge role in the success of your holiday shopping season, here are four...

4 Tips When Selecting a Magento Theme

With so many beautiful themes available for Magento, it can be hard to know where to start when creating a new store or overhauling an existing store. Magento is a hugely robust platform with countless features, and if you have already made the decision to work on the...

Quick Fix Friday #5 – The Sub-Domain Switch

Recently, we worked with a client on some major site revisions. They came to us with a huge workload including translating many image files into functional site pages. We also learned that part of their website overhaul would include transitioning hundreds of bundled products into simple products. We wanted to find a solution that made their live site the least amount of work for them as possible….

4 Basic SEO Tips for Magento Store Owners

SEO (Search Engine Optimization) lives near the very top of the food chain. For any website or business, SEO can play a critical role in your success. For an eCommerce site – even more so. The higher your store can rank in organic searches; theoretically, the more...

The Dev Series – Seth Zweig

What’s it like to work here at Customer Paradigm? What’s the culture and the pace like? Seth – one of Customer Paradigm’s Magento & WordPress developers – goes on camera to discuss what it’s like behind the scenes as a developer in Boulder, Colorado.

Commonly Asked Questions: Magento vs WordPress

If you are just starting a new website for online sales, or already run a website and are looking to add some eCommerce features it is easy to find the choice between Magento and WordPress daunting – here is what you need to know!

Commonly Asked Questions: Magento 1.X vs Magento 2.0 – Should You Upgrade?

With the release of Magento 2.0 we have seen an influx of clients question if transitioning from Magento 1.x to Magento 2.0 is right for them. There is a lot of information floating around out there and it can be hard to know what is the best decision for your eCommerce site. The pros, cons, new features and 1.x support cut-off date – here is what you need to know!

Behind The Scenes with Customer Paradigm – Picture Day!

We’ve had a lot of new additions to the Customer Paradigm team lately – which means, time for a photoshoot! Our Founder Jeff Finkelstein set up a studio right here in our office to take some headshot for both new and long-time staff members! Be sure to head on over to the staff page to check out our new additions! Ian caught all the fun on film and made this awesome behind the scenes video!

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