NEWS/BLOG
Adding a New Tab to the Product Details Area in Magento 2
The more useful and relevant the information displayed on your site, the better your chances are for ranking in terms of SEO. When you provide the ability for your customers to answer their own questions this creates a better user experience. A common method to...
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Learn How to Create Urgency to Sell More
If you are running a Magento store, chances are you want people to make a decision to purchase your product and make that decision quickly. You want to eliminate any potential procrastinating in your customers – but how? Learn how to create a sense of urgency throughout your Magento store.
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How to Create & Edit Email Templates in Magento 2
This guide will show you how to view and edit the default templates packaged with Magento 2 as well as how to create new templates to effectively represent your store’s branding and messaging with ease!
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Is Your Return Policy Building Trust and Increasing Conversions?
Handling returns properly can ensure customers continue shopping with your business in the future. When you are building a brand it is key to make sure you leave a good impression with your customers – so how do you craft the perfect return policy?
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The iPhone at 10 Years Old & How It’s Affected Website Development
The iPhone launched ten years ago. Before June 29, 2007, going online meant going to your desktop computer or firing up a laptop. I am not going to talk about how revolutionary the multi-touch phone was (it was) or some of the key features (you couldn't install...
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Crafting E-Commerce Product Descriptions That Sell
In e-commerce, every product description acts like a sales associate. Your description needs to adequately sell your product the same way a physical sales person would in a traditional retail setting. Product descriptions can make or break a sale. Learn how to craft product descriptions that convert!
read moreA Guide to Creating Simple Products in Magento 2
Learn to create simple products for your Magento 2 store – this simple but powerful product type is the building block for most Magento product catalogs!
read moreMagento 2 Product Types: A Guide to Grouped Products
Grouped products in Magento are made up of multiple, standalone products. This flexible product type allows you to offer variations of a single product, or group products to create a coordinated set. Follow along with this guide to learn how to set up grouped products on your Magento 2 store.
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Stage 1: How to Optimize Your Pages and Rank Higher
SEO is an evolving space and can get complex very fast. If you want to start understanding and growing your onsite SEO you’re on the right page. We are going to walk through the basics that should first be achieved on your pages before advancing to more complex SEO...
read moreCreating Product Attributes in Magento 2
Product attributes are used to provide additional information on your product pages, they can be used in promotional rule parameters, layered navigation criteria, search parameters, product comparison criteria, reports, filtering, and sorting. These attributes can be helpful for a merchant’s management and organization of their products. Learn how to set up product attributes on your Magento 2 store.
read moreWhat is the Difference Between Magento 2 Modes
One major difference between the Magento 1 and Magento 2 platforms is the introduction of development Modes, these reflect varying configurations of the Magento codebase which affect site operations and performance. Magento 1 had a single state for development and production, Magento 2 now boasts 3 separate Modes: Default, Developer, and Production – learn about these three modes!
read moreWant to Compete with E-Commerce Giants? Here’s How
Major retailers like Amazon, eBay, Wal-Mart, and Jet dominate the current e-commerce landscape. Learn how you can compete.
read moreAre You Optimizing Search Properly for Increased Conversions?
Most e-commerce store owners know that they need to include search functionality on their website. However, few store owners spend the time to optimize their search features to act as a tool to improve their conversion rate. Learn some simple tactics for improving your search functionality, engaging your customers, and increasing your conversion rates.
read moreThe Importance of Cache and Index Management (Pt. 2 Reindexing)
Two crucial Magento Admin System settings that can go overlooked if you are new to the platform are Cache Management and Index Management. Keeping up-to-date with these processes will relieve a Magento Administrator of frustration and troubleshooting. In part two of this guide we will dive further into what Reindexing entails and why this processes is critical for your site’s performance.
read moreThe Importance of Cache and Index Management (Pt. 1 Cache)
Two crucial Magento Admin System settings that can go overlooked if you are new to the platform are Cache Management and Index Management. Keeping up-to-date with these processes will relieve a Magento Administrator of frustration and troubleshooting. In part one of this guide we will dive further into what Caching entails and why this processes is critical for your site’s performance.
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The Conversion Tool You’ve Been Ignoring: Customer Reviews
When you are browsing stores online, how many times have you been swayed to buy a product based on raving reviews? How many times have you decided not to buy a product based on negative reviews? Learn how customer reviewers are a critical part of the online shopping experience and how to harness them to increase your conversion rate!
read moreA Guide to Importing and Exporting Customers with Magento 2
Learn how to import and export customer databases in Magento 2 and avoid the tedious task of creating customers manually. Learn as Project Manager Amber teaches you the simple steps for importing and exporting and answers some common questions!
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The SEO Long Game – Don’t Fall Short!
If you’re not thinking long-term SEO, you’re not thinking long-term business success. Learn how to build long term SEO success that keeps visitors coming back and telling others!
read moreMagento 1 vs Magento 2: New Features
Magento 2 was announced on November 17, 2015, since then there have been additional version releases and the new platform is continuing to be strongly adopted. Learn about all the new and exciting features of the Magento 2 platform.
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Improve Trust to Improve Conversions: A Guide to Trust Signals
If you want someone to do business with you, they need to trust you. You would not willingly engage with, or give money to a company that seemed untrustworthy. We’ve all had that feeling in our gut when something seems out of place. Trust is even harder for an...
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How to Define Your Target Audience and Sell More
For the majority of store owners, the most important conversion happens when your visitor makes a purchase. Your product may appeal to a wide range of people. However, it’s not going to be a perfect fit for every customer. Learn how to identify your ideal customer – your target audience, to maximize your chances at attracting these customers with high likelihood to convert to your store!
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How Often Should You Get an SEO Audit?
An SEO audit will identify problematic areas that need improvement and keep your website up-to-date with the latest developments in search marketing to give you an advantage over your competition. Our SEO team talks about how often you should be performing SEO audits to keep your website on top.
read moreHow to Create a Coupon Code for a Percentage Discount in Magento 2
Coupon codes are a simple, yet powerful tool that you can use to keep customers coming back to your store. Learn how to set up a coupon code for a percentage off discount with Customer Paradigm Project Manager Britt Marlier!
read moreGreat Digital Marketing Combines SEO & PPC
Effective Digital Marketing Strategy Means SEO & PPC Work Together Developing a digital marketing strategy that uses search engine optimization (SEO) and pay per click (PPC) advertising together is vital in achieving prime ad positions and gaining more exposure....
read moreTake Advantage of Admin Roles To Manage Your Magento 2 Store With Ease
The User Roles functionality in Magento 2 allows store owners to define permissions for specific groups of admin users depending on their store’s needs. Learn how to create Admin Roles in Magento 2 with Customer Paradigm’s Senior Project Manager Jared Shields!
read moreMagento Imagine 2017 Recap
I'm starting to get caught up from the Magento Imagine 2017 conference... and I've put together my recap. For the past six years, I've attended the Imagine conference. This year, I was a featured speaker (more below) and Customer Paradigm had a large booth presence as...
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Major Magento Announcements at Imagine 2017
At every Magento Imagine Conference you can expect big product announcements. The Wednesday morning general sessions are filled with exciting news on what is to come for the Magento platform. This year, as seen in all aspects of the conference, the buzz around M2 was...
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Incase You Missed Magento Imagine 2017, DON’T Miss These Highlights!
Magento does a great job of highlighting a wide range of topics, companies, and individuals throughout the ecosystem over the course of three days at Magento Imagine. But, with so many activities packed into a short amount of time, it’s almost hard to pick our favorites! Here are some highlights from this years conference!
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Building Community at Magento Imagine 2017
Customer Paradigm was thrilled to be a diamond-level sponsor at this year’s Magento Imagine conference. Our team spent three intensive, exciting days on the Marketplace floor – check out what our team learned at the event, get the inside scoop from the marketplace, hear all about the M2 buzz and more!
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Tips Before Take-Off | Magento Imagine 2017
Magento Imagine 2017 kicks off on Monday – here are some last minute tips before you go! Be sure to connect with our team in Booth #110!
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Customer Paradigm Imagine 2017 Giveaway
We are so excited to spend three days meeting and connecting with everyone at Magento Imagine 2017 that we want to give back by having a giveaway! Learn what amazing prizes you could win at this year’s Magento Imagine conference and how to enter!
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Customer Paradigm is Breaking Out! (And Other Magento Imagine 2017 “Must-See’s”)
With three jam-packed days of keynotes, breakout sessions, networking events and parties – there is a lot to see, learn and be excited for at this year’s Magento Imagine Conference. Customer Paradigm’s Founder Jeff Finkelstein will be leading two exciting breakout sessions during the conference, get all the details on these sessions and all the other hot ticket items at Imagine 2017!
read moreThree Reasons to Attend Magento Imagine 2017
In case you needed one more reason to attend the most exciting eCommerce conference of the year, here are our top three reasons to attend Magento Imagine 2017! Read More >>
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Customer Paradigm is a DIAMOND Sponsor!! | Magento Imagine 2017
For three days the Magento ecosystem will take over the Wynn resort in Las Vegas to discuss what is new in the world of eCommerce at Magento Imagine. This year Customer Paradigm will be a DIAMOND Sponsor!
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Reducing Cart Abandonment Rates
With 7 out 10 customers abandoning their cart before checkout, how to do you get your customers to convert? Here are the main reasons customers abandon carts and what you can do to decrease abandonment rates. Read more >>
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5 Factors that Influence Online Shoppers
Any eCommerce store owner wants to know what influences online shoppers to buy from one particular store over another. Even more so how to get customers to buy from YOUR store over ANOTHER store. We've taken a look at five of the most important influencing factors...
read moreNew Magento 2 Extension: Disk Space Report
Customer Paradigm has a brand new, FREE extension available for Magento 2 to help you more effectively manage your website’s disk space! Learn more about this new extension and download today!
read moreDon’t Push Live at Five!
Customer Paradigm project manager Darin Smith gives and important reminder on not pushing site changes live on a Friday afternoon before leaving the office for the weekend in this musical number!
read moreCustomer Paradigm CEO Jeff Finkelstein Interviews on Data, Security, SEO and More
Customer Paradigm CEO Jeff Finkelstein interviewed with Grant Hall of PrivicayCrisis.com to talk about everything from the value of data, to where you draw the line between privacy and good marketing, to the current state of affairs of SEO and affiliate marketing.
read more3 Strategies for E-Commerce Growth in 2017
Since the start e-commerce has grown leaps and bounds each year. 2016 saw a 4.7% overall spend increase up from 1.8% in 2015. For those both starting out in e-commerce and those will well-established stores, the name of the game is always how to increase visibility and growth year after year – to keep your customers coming back for more. Here are three strategies for e-commerce growth in 2017!
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