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Magento Imagine 2018 Recap
Last week I was at my seventh Magento Imagine conference, and as I've done for the past six years, I'm doing a recap of my experience there, incuding what's new, what's the same, and what to expect for the year to come. In a lot of ways, the Magento Imagine show is a...
Build Your Brand & Sell More with User-Generated Content
Customers are Your Best Salesmen Humans are hardwired to learn from each other – this is how the human race survives. If we see someone make a bad decision, chances are we aren't going to want to make that same bad decision. But, if we see someone make a decision that...
Configuring Payment Options in Magento 2
The Magento 2 platform offers a number of different ways you can allow your customers to pay. The standard Magento 2 install comes with basic payment methods that do not require any third-party involvement or setup. Offering different payment options maximizes the...
Get Caught Up – February 2018 Magento, eCommerce, and Marketing News
February feels like it came and went in the blink of an eye – and if you’ve been as busy as we have, you might need a minute to catch up on everything that happened this month. A lot of news has come out of the Magento-sphere, including new security updates. Magento...
Getting Crafty – The eCommerce Guide to Pinterest
Pinterest is not to be ignored if you want to buy or sell products online. You might be thinking, I’m already on a bunch of social media platforms…do I really need to have my business on Pinterest? Let's look at the numbers... 93% of Pinterest users say that they use...
The Bottom Line Store | Case Study
About Our Client Bottom Line Store is passionate about helping customer’s live a happier, healthier lifestyle with a curated selection of high quality personal-care, household and organic products. Bottom Line Store takes the stress out of buying products for a...
How To Set Group Pricing in Magento 2
Magento eCommerce merchants may want to set different pricing options for their different customer segments. With the Magento 2 Group Price feature, you are able to set up specific prices per product per customer group. In this blog we will cover: What is Group...
Magento 2 Theming Basics
The Basics of Magento 2 Theming A theme in Magento 2 defines the look and feel of a storefront, which is what site customers see when they visit. It is the domain of the front-end developer and the starting point for almost every tutorial that describes front-end...
Migrating to Magento – Factors to Consider
When it comes to what system to set up your eCommerce site on, there are a number of options to choose from. Initially, the system you built your store with may have worked for your business. However, there will come a time when you will want to re-evaluate what...
Bottlestore.com – an O.Berk Company | Case Study
About Our Client Want to call the Bottlestore.com Phone #? Bottlestore.com Phone number: (888) 842-0506 Bottlestore.com is a O.Berk company. Bottlestore.com provides packaging solutions for sale online as a division of O.Berk – a company founded in 1910 to...
Get Caught Up – January 2018 Magento, eCommerce and Marketing News
Can you believe we are already one month into 2018? January has been a blast – we’ve been excited to hit the ground running this year with even more amazing eCommerce solutions for our clients. And – it looks like we aren’t the only ones! From the focus shifting...
3zero3 Motor Sports Inc. | Case Study
About Our Client 3zero3 Motorsports is dedicated to automotive maintenance, repair, and performance upgrades. Servicing Audi, BMW, Porsche, Volkswagen, and Mini Cooper in the Denver, CO metro area. They needed a partner who could help them migrate to a more powerful...
What Goes Where? Your Guide on What to Post on Social Media
You’ve gone through the process of setting up social media accounts for your eCommerce business, you've taken the time to learn how to write a quality post…but are you posting the right content on your different platforms? Not all content is created equal, and not...
Magento Commerce or Magento Open Source – Which Is Right for My Business?
In June 2017 Magento announced a rebranding of its product suite. This rebranding included renaming and reconfiguring of the three primary Magento platforms. Magento Community Edition, is now Magento Open Source. Magento Enterprise and Magento Cloud Edition have now...
A Guide to Layered Navigation in Magento 2
Layered navigation provides a way to filter products on your Magento 2 store by certain attributes. The layered navigation is typically found on category pages, on the left side of the page. Some other names people may use for it are filters or the left sidebar - but...
Is Your Store Leveraging the Best Kept Secret of Social Proof?
Many different factors affect how your customers make purchasing decisions. How do you encourage sales at your eCommerce store over your competitors? Find a way to influence your customer’s opinion. One way to encourage purchases and reassure customers that they’ve...
Magento 2 Guide: Creating Virtual Products
Magento 2 platform has several different types of products to choose from when setting up your eCommerce store. One of these product types is a Virtual Product. Virtual Products are non-tangible products such as memberships, warranties, services, or subscriptions....
Get Caught Up – December 2017 Magento, eCommerce and Marketing News
Happy New Year! eCommerce sales grew 18.1% this holiday season – and predictions show that 2018 will be an even bigger year for eCommerce growth. Is your business ready for a productive and profitable year? Want to know what we predict will be the big trends in...
The 10 eCommerce Predictions You Need to Know for 2018
Black Friday 2017 saw a record $5 billion in sales in just 24 hours, marking a 16.9% increase over Black Friday 2016. 2017 saw eCommerce sales hit record levels – and we expect 2018 to be even bigger. As 2017 winds down, we look ahead to some of the rising eCommerce...
The Ultimate Guide to Gift Guides
Gift guides are a way to highlight products from your catalog to your customers. They are a way give your customers inspiration for any holiday, season, or event that they might need a gift for. With hordes of customers purchasing online to complete their last minute...
How to Change the Admin URL in Magento 2
The admin URL is the URL you use in your web browser to access the backend or admin panel of your Magento store. This is the information hub for your Magento store – where you can view, edit and manage everything from order data, customers, to settings for your checkout, and extensions. Learn how to change this URL to increase your Magento 2 security.
9 Tips That Smart Merchants Know to Write Effective Social Posts
Each social media post is a representation of your brand for the whole world to see, therefore it is important to know a few social media writing basics to avoid looking sloppy or uninformed. Social media content writing doesn’t have to be difficult, these 9 tips will help you create excellent, share-worthy content across all of your social media platforms.
Here’s What You Need to Know from November 2017
November monthly round-up, get caught up on all things Magento, digital marketing, eCommerce and more from November 2017.
How Do I Set Group-Specific Product Pricing to a Customer Group in Magento 2?
In this 7-part series, we will answer all of your questions about Customer Groups in Magento 2 and break down everything you need to know to create and configure customer groups on your Magento 2 store. Customer groups allow you to set a variety of different...
Let’s Get Started – Social Media for eCommerce
Studies show that 74% of customers rely on social media to help guide their purchasing decisions. Social media platforms such as Facebook, Instagram, Twitter, and Pinterest can help retailers market to larger audiences by meeting customers where they already hang out online and allowing customers to easily access their brand. Learn how to get started with using social media for your eCommerce company in this guide.
Choosing the Magento Development Agency that Fits Your Company
Whether it’s a brand new Magento 2 site build, ongoing site maintenance, installing security patches, platform version upgrades, or implementing a new extension – there are several things to take into consideration before making your final decision on who should be your Magento development company. Learn the factors that go into choosing the best Magento development company for your business.
Installing the New SUPEE-10415 Magento Patch
This week, Magento has released a new security patch – SUPEE-10415. This patch contains multiple security changes to the system, including the ability to prevent cross-site scripting (where malicious code from another site could harmfully interact with your eCommerce system). It also prevents an attack from remote admin users from being able to execute code on a site (and stealing credit card data in the process). Learn how and why you should keep your Magento store up to date with the latest patches.
8 Tips to Engage Customers Effectively
Keeping your customers engaged with your business is a key component of customer retention and repeat sales. Learn how to effectively engage with your customers without annoying them in this guide.
How Do I Assign a Promotional Rule to a Customer Group in Magento 2?
Part six of a seven-part series to explore customer groups in Magento 2. In this section, we will learn how to add promotional rules to customer groups in Magento 2.
How Do I Assign Tax Rules to a Customer Group in Magento 2?
Part five of a seven-part series to explore customer groups in Magento 2. In this section, we will go through the steps of adding a tax rule to a customer group in Magento 2.
8 Tips for Understanding The Holiday Shopper
The holiday season changes customers – shopping behaviors tend to change pretty drastically around this time of year. Check out these 6 tips to understanding your holiday customer and how to market to them effectively.
14 Blog Topic Ideas That Are Missing From Your eCommerce Store
Beat writers block and get inspired with 14 blog topic ideas for your eCommerce company blog.
How Do I Assign Customers to a Customer Group in Magento 2?
Part four of a seven-part series to explore customer groups in Magento 2. In this section, we will be taking a look at how to add customers to customer groups in a variety of ways.
How Do I Create a New Customer Group in Magento 2?
Part three of a seven-part series to explore customer groups in Magento 2. In this section, we will walk through all of the steps to create a new customer group in Magento 2.
How to Integrate Google Analytics with Magento 2
Google Analytics is a free service provided by Google to give you almost endless possibilities for tracking different data on your Magento 2 site. Learn how to integrate this powerful tool with your Magento 2 store.
How Do I Change the Default Customer Group in Magento 2?
Part two of a seven-part series to explore customer groups in Magento 2. In this section, we will explore default customer group settings and how to change them on your Magento 2 store.
Yesterday’s Nation Wide Internet Outages
Have trouble visiting websites yesterday? You weren’t alone. A small misconfiguration by Level 3 caused nationwide outages. Learn more…
What is a Customer Group in Magento 2 and What Do They Do?
Part one of a seven-part series to explore customer groups in Magento 2. First up, Magento 2 customer group basics – what is a customer group, what can you do with customer groups and what are some real-world examples of their use?
7 Tips to Make More Money with Social Media this Holiday Season
A company’s social media presence can have a huge impact on holiday shoppers final decisions. Nearly 1 in 5 shoppers state that a brands social media effort has an influence on their holiday purchasing decisions. With huge growth projected for the 2017 holiday season, you should be leveraging every available avenue to market your business. Learn 7 tips you can easily take advantage of on your social profiles this holiday season!
Magento 2: Creating Downloadable Products
. A downloadable product is a digital file that a customer can purchase from your site, such as a music file, eBook, software application, instruction manual, video, or update. Learn how to create and configure downloadable products on your Magento 2 store with this how-to guide!