NEWS/BLOG
8 Tips for Understanding The Holiday Shopper
The holiday season changes customers – shopping behaviors tend to change pretty drastically around this time of year. Check out these 6 tips to understanding your holiday customer and how to market to them effectively.
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14 Blog Topic Ideas That Are Missing From Your eCommerce Store
Beat writers block and get inspired with 14 blog topic ideas for your eCommerce company blog.
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How Do I Assign Customers to a Customer Group in Magento 2?
Part four of a seven-part series to explore customer groups in Magento 2. In this section, we will be taking a look at how to add customers to customer groups in a variety of ways.
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How Do I Create a New Customer Group in Magento 2?
Part three of a seven-part series to explore customer groups in Magento 2. In this section, we will walk through all of the steps to create a new customer group in Magento 2.
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How to Integrate Google Analytics with Magento 2
Google Analytics is a free service provided by Google to give you almost endless possibilities for tracking different data on your Magento 2 site. Learn how to integrate this powerful tool with your Magento 2 store.
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How Do I Change the Default Customer Group in Magento 2?
Part two of a seven-part series to explore customer groups in Magento 2. In this section, we will explore default customer group settings and how to change them on your Magento 2 store.
read moreYesterday’s Nation Wide Internet Outages
Have trouble visiting websites yesterday? You weren’t alone. A small misconfiguration by Level 3 caused nationwide outages. Learn more…
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What is a Customer Group in Magento 2 and What Do They Do?
Part one of a seven-part series to explore customer groups in Magento 2. First up, Magento 2 customer group basics – what is a customer group, what can you do with customer groups and what are some real-world examples of their use?
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7 Tips to Make More Money with Social Media this Holiday Season
A company’s social media presence can have a huge impact on holiday shoppers final decisions. Nearly 1 in 5 shoppers state that a brands social media effort has an influence on their holiday purchasing decisions. With huge growth projected for the 2017 holiday season, you should be leveraging every available avenue to market your business. Learn 7 tips you can easily take advantage of on your social profiles this holiday season!
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Magento 2: Creating Downloadable Products
. A downloadable product is a digital file that a customer can purchase from your site, such as a music file, eBook, software application, instruction manual, video, or update. Learn how to create and configure downloadable products on your Magento 2 store with this how-to guide!
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How to Win Sales Like a Pro – Your Guide to Abandoned Cart Emails
For every eCommerce business, abandoned carts are an inevitable situation. Studies show that 69% of shopping carts are abandoned – one in four shoppers will abandon their cart. That’s a lot of lost profits. How do we combat the problem of abandoned carts? Abandoned cart (or cart recovery) emails are one tool you can use to bring customers back to your store to complete their purchase. Learn how to create an abandoned cart email capaign to win sales like a pro.
read moreChanging Default Product Sorting in Magento 2
Recently, one of our clients wanted to know if we could change the default sorting direction for the product list on their site. In Magento 2, the default sorting order is ascending, but what if you would like to set it to descending by default? While it would seem...
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Magento 2: A Guide to Hosting
Knowing the in’s and out’s of hosting your Magento 2 store can be tricky, there are a lot of things to consider. We regularly get questions from our clients about what their hosting provider does and does not do. Learn everything you need to know about hosting your Magento store, including: the different types of hosting available, what a hosting provider does, and how to select the right hosting provider for your business.
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Don’t Wait Until It’s Too Late – Learn How to Create Backups for Your M2 Store
Can you remember the last time you took a copy of your current Magento site and stored it in a safe location? Most Magento merchants can’t. Learn why backups matter, when you should perform backups and how to perform a backup on your Magento 2 store.
read moreMagento 2 Migration – When Is Right for Your Business?
The question of when to migrate to Magento 2 is on many merchants’ minds – as the platform continues to stabilize and expand its feature set with the release of the Magento 2.2 update and with an eventual end of life to Magento 1 support. The question of migration is not “if”, but rather “when”. Find out how to determine the right time for your business to migrate to Magento 2.
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A Guide to Up-Sells, Cross-Sells and Related Products on Magento 2
One of the best ways to personalize the customer experience on your Magento 2 store is to offer up-sell, cross-sell, and related product suggestions. Magento 2 comes with up-sell, cross-sell, and related product suggestion functionality built in by default. Learn how to configure these options on your Magento 2 store and encourage your customers to buy more!
read moreAn Introduction to Javascript in Magento 2
Javascript in Magento 2 can be confusing, and many changes have been made to how the platform handles Javascript from Magento 1 to Magento 2. At the September 2017 Colorado Magento Meetup Lead Developer, Mike Stacey lead the conversation on implementing Javascript in Magento 2 including, the differences between Javascript in Magento 1 and Magento 2 and Require JS and how to use it. Check out our slides and notes from this meetup!
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7 Shipping Tips for Your eCommerce Store This Holiday Season
Shipping can make or break a business – particularly around the holidays when anxiety to get gifts on time is at an all-time high. Learn how to stay ahead of your holiday shipping with these 7 tips!
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How to Create Store Views in Different Languages on Magento 2
Many eCommerce sites have customers from all over the world. It can be helpful to show your site in more than one language in order to accommodate customers who speak other languages. Learn about Magento 2 store views and how to create store views in other languages.
read moreMixed Content – Is Your Website Secure?
This October, Google released a mixed content mandate. It’s a new and really major change to how websites are displayed in Google’s Chrome Browser – which is now used by 76% of all users on the Web. Learn how to secure you website!
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Magento 2: Optimizing Site Performance
Speed matters, studies show that slow page load times can lead to a decrease in your sales. Learn how to optimize your Magento 2 site speed and performance.
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Your Comprehensive Guide to Holiday Email Marketing
Email-driven revenue doubled for both Black Friday and Cyber Monday in 2015. Email is still the number one marketing tool –
particularly around the holidays. Learn how to create effective and engaging emails this holiday season.
Everything You Need to Know About Switching to HTTPS
Google has announced that starting in October 2017 sites not using the HTTPS protocol will be more heavily punished with “non-secure” warnings. Find out what this means for your site and how to begin the switch over to HTTPS.
read moreMagento 2: Best Security Practices
Magento 2 is a comprehensive, robust eCommerce platform with an enormous active support community. As with any eCommerce platform, Magento sees security vulnerabilities and attacks from time to time. Learn how to keep your Magento 2 eCommerce store safe and secure.
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8 Tips for Your 2017 Holiday Marketing
Happy Holidays! Not ready to hear that yet? Neither are most Magento eCommerce merchants. Which is why it's time to start thinking about your holiday game plan to get ahead of the rush. In 2016 US retail eCommerce sales increased 17.8% and studies project another...
read moreMagento Quick Fix: USPS First Class Name Value Change
Learn how to fix the most recent bug affecting Magento 1 and Magento 2 USPS first class shipping rates with this guide.
read moreWhat’s in a Name? – Magento’s Rebranding
At Magento Live UK 2017 Magento announced a rebranding of its core products. This rebranding includes a change in product naming for many of the Magento products with which we are familiar. So, what are these name changes, how do they affect you and how do they indicate the direction Magento is headed?
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Magento 1 Support Extended – What this Means for Your Magento Store
On May 30th, 2017, Jason Woosley – the Magento SVP of Product & Technology – announced that the Magento 1 end of life date had been extended. What does this mean for your Magento store and when should you make the move to Magento 2?
read moreMagento 2.2 – It’s Coming Right for You! | Colorado Magento Meetup Notes
In our third Colorado Magento Meetup, we talked about the upcoming Magento 2.2 release. Magento 2.2 is getting ready for official release, let’s take a look at some of the improvements and new features included in this platform update.
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Magento 2: Creating Basic CMS Pages
Your store’s pages are one of the first impressions that customers have with your store. Creating, editing, and managing your Magento 2 store pages and content is one of the most basic and necessary functions a merchant needs to know when running a Magento 2 store. Learn how to create basic CMS pages with this guide!
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Everything You Need to Know About Blogging to Increase Traffic and Sales
Still asking what the point of having a blog on your Magento e-commerce store when your primary objective is to sell things online is? Let me explain further why this strategy is worth the investment.
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Designing an E-Commerce Loyalty Program to Increase Retention and Sales
Loyalty programs are the perfect customer retention tool. We already know that it costs less to retain an existing customer than to gain a new one. Loyalty programs are an important part of your customer’s post-purchase journey. They are a way to keep your customers...
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How to Choose the Right Magento 2 Extension
Knowing how to choose the right extension for Magento 2 is a skill that all merchants should have. Whether you have spent hours chatting with an extension company’s support staff or installed an extension that worked on the Magento 2.1.6 release but broke on Magento...
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Building Trust & Connection: The Importance of Your About Us Page
There are a lot of different elements to create and optimize when building your e-commerce store. When you’ve invested hours of hard work into uploading products, creating categories, planning your shipping processes and so much more – it can be easy to let something...
read morePhotos from the Solar Eclipse over Boulder
Customer Paradigm Founder Jeff Finkelstein photographs the solar eclipse over Boulder on August 22nd.
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4 Simple Ways to Eliminate Customer Complaints Before They Happen
If you are running a business, whether a Magento e-commerce site or a traditional brick and mortar store – chances are at some point you are going to receive a complaint. Even if you have the most streamlined processes, award winning customer service, and highest caliber products – inevitably someone will be unhappy at some point. Learn how to prevent customer complaints before they happen.
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Make Money: Remember to Manage the Product’s Perceived Value!
Learn how to make more money by managing your products perceived value and strategies to increase your perceived value on your Magento e-commerce store.
read moreHow to Create and Manage Search Terms on Your Magento 2 Site
Search terms allow your customers to search for a specific SKU, product, or category to find what they’re looking for with ease and ultimately, complete a purchase on your site. Search terms are important to not only provide results on what products your site offers but to also display other products your customers may be interested in purchasing. These search terms refer to the words or phrases that customers enter in on your site to search for products. This is different than the terms entered on a search engine, such as Google or Bing, that people use to search for products or websites across the internet as a whole. Learn how to utilize search terms on your Magento 2 store.
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Experiencing Low Customer Retention? Optimize the Post-Purchase Experience
One of the best ways to increase repeat business to your Magento store is to optimize your post-purchase experience. Simply put – fail to meet customer’s post-purchase expectations and lose your shot at customer retention. Learn how to create a post-purchase experience that will keep customers engaged and coming back for more.
read moreLearn How to Create Bundle Products in Magento 2
Magento 2 bundled products are a great way to provide customizable options on the same product page, for products with multiple elements. A Bundle Product is a “build your own” customizable product. Learn how to create bundle products with this step-by-step guide.
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