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A ONE STOP SOURCE FOR ALL OF YOUR DIGITAL MARKETING NEEDS

Another (Very) Happy Magento customer…

Magento Programming Testimonial: I would love to be a reference for your company! John & Clifton have been such a pleasure to work with! You guys rock! The job was so great and they were so easy to work with. I absolutely LOVE your company.

Client Feedback: Jesse is a Rock Star!

We love when we get great feedback from our clients! Here's a note last night that we're putting here (with permission): From: Jean Imbler-Jansen Sent: Wednesday, January 26, 2011 4:09 PM To: Jesse Schultz - Customer Paradigm Cc: Jeff Finkelstein - Customer Paradigm...

Annoying, non-customer-centric customer experience

So I'm set up on auto pay with milk delivery service for our home. My credit card expired, but they never let me know (except for a weekly receipt that I assumed was paid, so I paid no attention). Instead of calling, emailing or mailing, we got a note that our...

SEO Tip #11. Avoid Industry Jargon

eLearning Series by Jeff Finkelstein 11. Avoid Industry Jargon. One of our clients, NewStripe, makes machines which paint the lines on football and baseball fields. Within the industry, the machines are known as wet line markers (or dry line markers). But customers...

Website Mistake #3: Your Links Do Not Look Like Links

eLearning Series by Jeff Finkelstein Your Links Don’t Look Like Links People know that on the Internet, if something is blue and underlined, it’s a link. If a graphic says: ... you can figure out what to do pretty easily.   Okay, if it’s red and underlined,...

One Main Message Per Email

eLearning Series by Jeff Finkelstein Most people do not send effective email messages. I know. I spend a lot of time analyzing email messages for our clients, and measuring and tracking their effectiveness. Whether you send large email newsletters or just use email to...

Top Ten eCommerce Tips for Your Website #6: Do The Math

eLearning Series by Jeff Finkelstein Today's eCommerce tip focuses on doing the math for people. For most people, a 10% discount doesn't mean anything until you translate it into actual numbers. With over 10 years of testing, I'll discuss the best ways to display...

New Multilingual Site Launches

We've just launched a new multi-lingual site for our client, CTI Inks (http://www.ctiinks.com/). The site is in both English and Spanish... with a Mandarin version coming soon... This is using our PageDirector content management system to keep everything organized.

15 Social Media Maxims for Marketers

Social Media keeps coming up... in the SEO Workshop last week that we ran, it took up nearly 1/5 of the presentation. Here's a great posting about the 15 Social Media Maxims for Marketers from Search Engine Watch:http://searchenginewatch.com/3633934Thanks,-- Jeff

Recent SEO Stats for Google, Yahoo and MSN

Last month Google took 64.2% of U.S. Internet searches -- up half a percentage point from the month before -- handling 9.5 billion out of a total of 14.8 billion searches.Yahoo was a distant second with 20.4% of searches and Microsoft third with 8.2%, both down...

SEO Calculator – Conversion to Purchase (eCommerce)

eLearning Series by Jeff Finkelstein SEO Calculator - Conversion to Purchase (eCommerce) eCommerce Website Example   Number of Monthly Searches: <-- Enter total # of monthly searches on Google or other search engine into yellow box. Average Sale from Website:...

Search Engine Optimization: SEO=PR

eLearning Series by Jeff Finkelstein What is a #1 search result worth to a business or organization? For my wife's site, a top result for "bar mitzvah rabbi" led to a front page New York Times feature article (this Sunday). It started with a Google Search and a...

One Million Faces Website

Peggy Dyer, our office mate and photographer extraordinaire, has created a new website, www.onemillionfaces.org. We were happy to help her with the coding of the site, and threw in the PageDirector content management system software, including the SEO control...

Coolest looking fish I've ever seen…

This isn't photoshopped, but is a real fish. It is probably the coolest looking fish I've ever seen... check it out:http://www.happynews.com/news/2262009/researchers%20solve%20mystery%20deep%20sea%20fish%20tubular%20eyes.htm    

eLearning: Websites of the Week

eLearning Series by Jeff Finkelstein Websites of the Week Here are our websites of the week… what we’re looking at this week: http://www.ted.com/ (Really amazing stuff, according to Ali) If you need hope or inspiration for anything, please check it out Vector-based...

Email & Web Marketing Doesn't Work?

eLearning Series by Jeff Finkelstein During recent Rocky Mountain Direct Marketing Assoication events, I've noticed two common, interwoven trends discussed among members and attendees. One is a near-religious defense that paper-based direct marketing is not dead, and...

Make sure your business doesn't send spam

eLearning Series by Jeff Finkelstein Q: Our business wants to send an email campaign out to our list - but we're worried about privacy and making sure our messages aren't considered 'spam.' How can we avoid problems? A: You're correct to worry - people are much more...

SEO Case Study: Publish Your Content As An eBook

eLearning Series by Jeff Finkelstein Thanks to everyone who came to see me speak at last weekend's WordCamp Boulder 2010 event. They packed the room (standing room only out in the halls) for my Search Engine Optimization talk about Word Press sites. The session was...

Social Media Case Study: Facebook Places

eLearning Series by Jeff Finkelstein This past week, Facebook rolled out a new system called Places that lets your Facebook friends know where geographically you are located. What is it? How does it work? Should you sign up? What are the risks? And what does it mean...

PPC Case Study: A Novel Use For Google Adwords

eLearning Series by Jeff FinkelsteinOver the weekend, I was thinking about a novel and quick way to use Google Adwords to help fill a spot for a local child care center (and avoid being stuck with a $450 bill). Micro-Targeted CPC Campaign A Novel Approach to Using...

Cell records used to punch hole in suspect's story

eLearning Series by Jeff Finkelstein By Alex Dominguez The Associated Press Originally published December 17, 2004. Baltimore Sun Whenever a cell phone is on, somebody somewhere can use it to track its owner's movement. Investigators used that little understood fact...

Making Customers Care

E-Mail Marketing Case Studies - Published in ClickZ We marketers talk a lot about using email marketing to inform our customers and build community. As with many goals, it can be easier to talk than act. We sometimes get bogged down and don't know where to start. This...

Email Marketing Case Study: Video Email Campaign

eLearning Series by Jeff Finkelstein Thanks for all of the great feedback last week about Facebook's Places system. One thing I found out about Facebook and inserting links is that if you want to post a link to a secure page (i.e. a place to sign up or make a purchase...

Search Marketing Case Study: Google Instant Search

eLearning Series by Jeff Finkelstein If you've noticed a change to Google's search results in the past few weeks, it's because they've implemented a new system called "Google Instant." This is just for people who go to the Google.com site; it doesn't currently work...

Peeping Phones: Doesn't Privacy Matter?

eLearning Series by Jeff Finkelstein Op-Ed Letter Printed in NY Times Published: December 19, 2003 To the Editor: In an attempt to sell more minutes, wireless phone providers ignored the privacy implications of a portable, covert digital camera embedded in a cellphone...

E-mail Marketing Case Study: Orange Glo of Coupons

Basking in the Orange Glo of Coupons E-Mail Marketing Case StudiesPublished in ClickZ BY Heidi Anderson | December 11, 2003 Coupons are common in the offline world, at least here in the United States. They're so popular, a journalism professor once told me the...

Starting A New Company Without Venture Capital

eLearning Series by Jeff Finkelstein While I was a student at the CU MBA program, the Internet promised to fundamentally change the way businesses operated. From the fall of 1998 to when I graduated in June of 2000, we frequently had guest speakers that had started...

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