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SEO Case Study: Publish Your Content As An eBook
eLearning Series by Jeff Finkelstein Thanks to everyone who came to see me speak at last weekend's WordCamp Boulder 2010 event. They packed the room (standing room only out in the halls) for my Search Engine Optimization talk about Word Press sites. The session was...
Social Media Case Study: Facebook Places
eLearning Series by Jeff Finkelstein This past week, Facebook rolled out a new system called Places that lets your Facebook friends know where geographically you are located. What is it? How does it work? Should you sign up? What are the risks? And what does it mean...
PPC Case Study: Lead Generation For Direct Oil Investment
eLearning Series by Jeff Finkelstein Thanks for all of the positive feedback last week about the Brooklyn Autism Center's fundraising case study. I heard from so many people who forwarded it along to their friends at non-profit organizations. This week, with oil in...
PPC Case Study: A Novel Use For Google Adwords
eLearning Series by Jeff FinkelsteinOver the weekend, I was thinking about a novel and quick way to use Google Adwords to help fill a spot for a local child care center (and avoid being stuck with a $450 bill). Micro-Targeted CPC Campaign A Novel Approach to Using...
Cell records used to punch hole in suspect's story
eLearning Series by Jeff Finkelstein By Alex Dominguez The Associated Press Originally published December 17, 2004. Baltimore Sun Whenever a cell phone is on, somebody somewhere can use it to track its owner's movement. Investigators used that little understood fact...
Making Customers Care
E-Mail Marketing Case Studies - Published in ClickZ We marketers talk a lot about using email marketing to inform our customers and build community. As with many goals, it can be easier to talk than act. We sometimes get bogged down and don't know where to start. This...
Email Marketing Case Study: Video Email Campaign
eLearning Series by Jeff Finkelstein Thanks for all of the great feedback last week about Facebook's Places system. One thing I found out about Facebook and inserting links is that if you want to post a link to a secure page (i.e. a place to sign up or make a purchase...
Search Marketing Case Study: Google Instant Search
eLearning Series by Jeff Finkelstein If you've noticed a change to Google's search results in the past few weeks, it's because they've implemented a new system called "Google Instant." This is just for people who go to the Google.com site; it doesn't currently work...
Peeping Phones: Doesn't Privacy Matter?
eLearning Series by Jeff Finkelstein Op-Ed Letter Printed in NY Times Published: December 19, 2003 To the Editor: In an attempt to sell more minutes, wireless phone providers ignored the privacy implications of a portable, covert digital camera embedded in a cellphone...
E-mail Marketing Case Study: Orange Glo of Coupons
Basking in the Orange Glo of Coupons E-Mail Marketing Case StudiesPublished in ClickZ BY Heidi Anderson | December 11, 2003 Coupons are common in the offline world, at least here in the United States. They're so popular, a journalism professor once told me the...
Starting A New Company Without Venture Capital
eLearning Series by Jeff Finkelstein While I was a student at the CU MBA program, the Internet promised to fundamentally change the way businesses operated. From the fall of 1998 to when I graduated in June of 2000, we frequently had guest speakers that had started...