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404 Errors – Maintaining Your Website Health Through SEO
There's nothing more frustrating to a user who is trying to find a page on your website and up pops the lovely and usually creative 404 error page. As creative and funny as your 404 error page may be, there is nothing more disheartening to the user than attempting to...
WordPress Website: Xcel Energy – EnergyClassroom
Xcel Energy came to Customer Paradigm with the need to move their Energy Classroom website to a Wordpress CMS system. Their new website www.energyclassroom.com assists children as an educational resource to make the next generation equipped to make educated...
SEO and Fake Social Media Fans
Yes it is true that social media is playing an increasingly important role in the SEO value of your website. This is no surprise, after all if Google wants to produce websites that are relative it is intuitive that users will interact with a site the more they...
Google Algorithm Update: Copyright
As all Google algorithms roll out, Google states that: "Transparency is a core value at Google. As a company we feel it is our responsibility to ensure that we maximize transparency around the flow of information related to our tools and services." The...
Magento – How to Move A Website to a New Server
Want to see a magic trick? Server to Server in 10 minutes! I'd love to write a really long blog about how this is going to happen, but that would defeat the purpose of getting your website moved from an old server to a new server in 10 minutes. Here are the steps, if...
Faster Page Loading with Magento
Of course you want faster page loading...Why? Because, Faster Page Loading >> Increase in Conversions Faster Page Loading >> Decreased rate of Abandonment from your website Faster Page Loading >> Decreases time for viewers to get distracted while on...
Gary Fong e-Store Up and Running
Gary Fong like many Magento customers received the dreaded screen when your Magento site is down. You type in your url, and ERROR is across the screen. Scrambling to find customer service from Magento to get your site back up and running is always a daunting...
Customer Paradigm Awarded Top 300 Small Business of the West by Pete Coors
888.772.0777 303.473.4400 A little bit of fun news: last night, I was thrilled the Customer Paradigm was chosen as one of the Top 300 Small Businesses of the West by the Business Leader group. Pete Coors (yes, of the beer family in Golden, but he ran their...
The Right Questions to Ask When Considering an eCommerce Solution
In the world of eCommerce solutions there are many questions to consider for each platform, but the bigger question is, "What are the RIGHT questions I should be asking?" Asking the right questions is a more profitable route rather than narrowing your mind to only one...
Magento USPS Shipping options: Working with First Class Shipping Rates
If you are not seeing the USPS shipping option for "First-Class Mail International Package" on your Magento Shipping options, this would be due to the new First-Class rates taking effect. First Class Mail Package has been changed to First Class Mail Parcel in the...
Are Google Re-marketing Tools Creepy or Cool?
Bruce Kasanoff wrote an article featuring Jeff Finkelstein founder of Customer Paradigm on Now Possible. The article is discussing whether re-marketing to customers with Google Adwords re-marketing tool is a creepy form of advertising, or really cool. In a nutshell,...
Internet Marketing Trend: Re-Marketing
Customer Paradigm eLearning Series Imagine this: someone visits your website. They`re interested in what you offer. But they get distracted by that text / email / phone call / person calling out from the next office. They didn`t mean to leave your website, but… now...
Magento Site Launched: Evologie
Dr. Robert Nagel a respected endontist created Evologie when finding a solution for his daughters monthly blemishes and breakouts. He consulted with many medical physicians and tested his product with many scientists studying acne. As he consulted with many...
Magento vs WordPress for eCommerce
With so many eCommerce platforms available, it is hard to figure out which one is right for you. Many platforms offer different functionality which is necessary for some eCommerce stores, while simple functionality may be your piece of pie. Our experience has been...
3 Facebook Hidden Features
There are many features on Facebook, we don't have time to know all of them, so we do the best with what we know. But, what if you used the hidden features and your Facebook group page became more profitable? What if you could market on Facebook and find your target...
Understanding Facebook Insights
Facebook insights can feel like another image in the conglomeration of your wall posts. But the Facebook insights image is not for people to like or be entertained by, this image is solely for the productivity of you Facebook page. Could you imagine how much...
This is the First Photo Ever Uploaded to the Internet
As a photographer who has uploaded tens of thousands of images a year to the Internet, I loved this story about the first photo ever uploaded to the Internet by Tim Berners-Lee and his team when they were building out the Web:...
Creating mp3 files for a website… from an iPhone
I needed to create a few audio mp3 files for a website, but needed to do it in a hurry. Instead of running home to get advanced audio equipment, I just used the voice recorder function on the iPhone 4S. After recording a file, I used the "Share" button to email the...
What Really Matters to Search Engines
Advanced Search Engine Optimization (SEO): What Really Matters to Search Engines eLearning Series by Jeff Finkelstein 888.772.0777 303.499.9318 It used to be enough to just have relevant text on your site, and get a few inbound links. These still matter. But other...
SEO Math: How to Determine How Much A Top Search Ranking Is Worth
Advanced Search Engine Optimization (SEO): SEO Math eLearning Series by Jeff Finkelstein 888.772.0777 303.499.9318 It's been several months since the last Customer Paradigm eLearning series. During this time, we've been nose-to-the-grindstone, developing new...
iPad Review: Why You Should Buy an iPad
iPad Review: Why You Should Buy an iPad eLearning Series by Jeff Finkelstein 888.772.0777 303.499.9318 Last week I purchased a new iPad (more on why, below), and everyone has been asking me for my thoughts. The summary: it's a great product, and one you should...
Sunset over Boulder, Colorado
After a huge rainstorm here in Boulder, Colorado, I went for a run.... but not before I snapped this image on my iPhone: Tech Details: iPhone, f/2.8, ISO 64, 4.28 mm, 1/180 second exposure, handheld.
5 Facebook Marketing Mistakes to Avoid
Many people know how to use Facebook and how to utilize it for their business. With so many opinions about the "5 Must do's on Facebook", or the way to "manage your Facebook account for business", how are you to know what really works and what doesn't work for your...
Critical Magento Security Update – Zend Vulnerability
There is an important security update for any company using Magento; this was posted yesterday (July 5, 2012) to Magento`s blog. Magento uses the Zend Platform; the vulnerability is in the Zend software. The Issue: The vulnerability potentially allows an attacker to...
3 Musts for your Pinterest Research
If you are using Pinterest for marketing, don't negate the need to perform research. Social Media can have the tendency to feel extremely informal and therefore feel a need to not perform formal research. Diligent research on all social streams is very important, I...
Google Now Has a Brain
Google Now has a brain Google, you never fail to wow us with your ideas that bring the future to the here and now. Google Now has a brain with the stunning ability to recall past searches and topics of interest and keep us up to date avoiding us having to perform...
Twitter Cards: Adding Images to your Tweets
What are Twitter Cards? Twitter cards are introducing Twitter as a more visual content experience. Images are easily holding the most "likes" on Facebook, and Pinterest a full image integration experience is growing every day, Twitter has definitely found a need to...
5 Ways to Build Relationships with Social Media
Acquiring customers is a huge focus for many social marketers. Think about the title, "social marketers". You are creating a social market that is viable and that grows without you needing to cultivate every interaction. Building solid relationships between you and...
Ski Photography
Jeff Finkelstein, Founder & President of Customer Paradigm, is a former professional ski patroller. If you're looking for someone who can ski backwards without poles down extreme terrain, carry lots of camera equipment and still get the action shot, you've found...
SSH Key Implementation: A Mac user’s perspective
Using SSH keys has become the default method for accessing remote directories here at Customer Paradigm so making sure that everyone can access them can be a bit of trouble. Typically the keys generated are OpenSSH keys making them available to all users. Sometimes...
Is Twitter right for your Business?
Follow @custparadigm If you are like me you started a Twitter account to stay involved in all the social media trends. Fine, I waited a while to make sure it was worthwhile and wasn't going to fizzle out, but I did start my own Twitter account. At first it was a...
Win the Pinterest Game of Re-pins
Viral Pins, that's the goal right? Everyone wants to create pins that have a high frequency of re-pinning. Fortunately around 75% of all actions on Pinterest are pins being repinned. Based on our attraction habits we are more likely to click on links that are...
Facebook and Apple in Harmony
Apple decides to harmonize with Facebook Everyone is swooning over the new Macbooks and Apple gadgets, with amazing image clarity, a sleeker design (if possible) and the esteem with Apple products. Let's get down to what really matters, what are the...
Welcome Google Local & SEO Value!
The day has come for the merging of Google Local and Google plus pages. 80+ million Google Places accounts were automatically converted into Google+ Local pages. Fear not, the guide for all the perks and changes you will need to know are conveniently below....
Spring Cleaning your Social Media Profile for Potential Jobs
Social Media Scores Affecting your Potential Jobs The game of being hired has been dramatically changed. It used to be a hopeless attempt of adding a drop of water to the pool and hoping your contribution would be noticed. LinkedIn has become a huge network...
New Facebook App Center
And Facebook has joined the race for the best app center! View the Facebook App Center What does this mean for Facebook users? Could this possibly be Facebook's response to a 35% decrease in user time? Facebook has always been an addictive site between the lull's in...
How do I use Twitter?
Twitter: Quick History Twitter began with the concept of mass text messages to a particular group. After trial and error and a slew of ideas for the brand name, Twitter was born. July 15, 2006 was the first official tweet. Since its birth, it has...
When are the NBA Social Media Awards?
June 20th at 9pm, NBA TV will air the first ever NBA Social Media Awards. The hosts of this premier event will be the legendary Rick Fox, Shaquille O'neal and Lang Whitaker. This will be the first time any major American sport league will dedicate an entire award...
Pinterest – Boost your online sales!
Pinterest is now the third most popular social network in the world! Where does it sit? Behind Facebook and Twitter, third place might as well be first place given Facebook and Twitter’s head start. Pinterest is a pin-board style photo sharing tool. They have...
AAMCO Colorado Keyword achieved 10th ranking globally!
Customer Paradigm has the great privilege of working on AAMCO Colorado's site. Through a strong SEO strategy, social media implementation and paid-advertisement campaign a milestone has been achieved! AAMCO Colorado now ranks 10th globally for the term "transmission...