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Part II: What If the Lights Go Out on Your Campaign?

eLearning Series by Jeff Finkelstein September 4, 2003 When we left off, BP Solar was attempting to use a fantastic opportunity to show off its alternative to traditional energy sources. A power failure had affected a large area of the East Coast. BP Solar wanted to...

Part I: What If the Lights Go Out on Your Campaign?

eLearning Series By: Jeff Finkelstein August 21, 2003 If this column were your only source of e-mail marketing news, you might think all campaigns are executed flawlessly and everyone has results she wants to brag about. But we all know it isn’t that easy....

Starting A New Company Without Venture Capital

eLearning Series by Jeff Finkelstein While I was a student at the CU MBA program, the Internet promised to fundamentally change the way businesses operated. From the fall of 1998 to when I graduated in June of 2000, we frequently had guest speakers that had started...

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