Think about how much time you spend on Facebook. New research from a Nielsen study released today concluded that Americans spent a total of 53.5 billion minutes on Facebook in May 2011 – more than any other website – as part of the firm’s “State of the Media” quarterly report on social networking. Here’s an excerpt from the article in the San Francisco Chronicle:
…Yahoo was second with 17.2 billion minutes in May, with Google third at 12.5 billion minutes. With Americans now spending one-quarter of their overall Internet time on social networks and blogs, Nielsen said the results show “how powerful this influence is on consumer behavior, both online and off.” “Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to ‘Like’ a product on Facebook, people are constantly being driven to social media,” the study said. Read more here.
If you’re a business or run an eCommerce site, how are you capturing the attention of all these social media users?