Customer Paradigm's Articles & Media

Customer Paradigm's eLearning Series:

Written by Jeff Finkelstein, founder of Customer Paradigm

2012 Internet Marketing Trend Series:
• 2012 Internet Marketing Trend #1: Google's 12,000 Human Evaluators
  



• Now Available as an eBook!
  Title:
  12 Critical Strategies for    Effective email Communications
  ISBN: 978-1-4523-9716-0
  Online Reading (HTML):		[View]
  Kindle (.mobi):		[View]
  ePub (iPad, open format):		[Download]
  PDF (home printing):		[Download]
  RTF (word processors):		[Download]
  LRF (Sony Readers):		[Download]
  PDB (Palm Devices):		[Download]
  Plain Text (no formatting):		[Download]
  Pain Text (view in Webpage)		[Download]
  RTF (word processors)		[View]

  Top Ten Tips for eCommerce Success on Your Website:
  • Top Ten eCommerce Tips for Your Website #1: How Fast Does Your Site Load
  • Top Ten eCommerce Tips for Your Website #2:How Easy Is Your Shopping Cart
  • Top Ten eCommerce Tips for Your Website #3: Use A Perpetual Shopping Cart
  • Top Ten eCommerce Tips for Your Website #4: RDFa Microformatting
  • Top Ten eCommerce Tips for Your Website #5: Recently Viewed Items
  • Top Ten eCommerce Tips for Your Website #6: Do The Math
  • Top Ten eCommerce Tips for Your Website #7: Online Donations in Wake of Haiti
  • Top Ten eCommerce Tips for Your Website #8: Take PayPal
  • Top Ten eCommerce Tips for Your Website #9: Unique Selling Proposition
  • Top Ten eCommerce Tips for Your Website #10: Tribute To Carol Susan Roth
    
• 12 Critical Strategies for Effective Email Communication
  • Tip#1: One Main Message Per Email
  • Tip#2: Keep It Short
  • Tip#3: Keep It Relevant
  • Tip#4: Reply Early & Reply Often
  • Tip#5: The From Line
  • Tip#6: The Subject Line
  • Tip#7: Personalize Each Message
  • Tip#8: Always Include Your Contact Information
  • Tip#9: Strong Call To Action
  • Tip#10: Paste Links to Get On Same Page
  • Tip#11: Use Folders & Filters
  • Tip#12: Know When Email Doesn't Work
    
• Top 10 Mistakes to Avoid For Your Website
  • Website Mistake #1: No Way to Contact Your Company
  • Website Mistake #2: Your Site Does Not Explain What You Do
  • Website Mistake #3: Your Links Do Not Look Like Links
  • Website Mistake #4: Your Website Content is Stale & Old
  • Website Mistake #5: No Privacy Policy
  • Website Mistake #6: Cheesy Flash Intros
  • Website Mistake #7: Typooos and Missstakes
  • Website Mistake #8: Your Footer Navigation's Five Critical Elements
  • Website Mistake #9: Broken Links, Error 404 Handling and Permanent 301 Redirects
  • Website Mistake #10: Five Steps To Reduce Clutter
    

• Now Available as an eBook!
  Title:
  12 Top Strategies for Search Engine    Optimization (SEO)
  ISBN: 978-1-4523-5191-9
  Online Reading (HTML):		[View]
  Kindle (.mobi):		[View]
  ePub (iPad, open format):		[Download]
  PDF (home printing):		[Download]
  RTF (word processors):		[Download]
  LRF (Sony Readers):		[Download]
  PDB (Palm Devices):		[Download]
  Plain Text (no formatting):		[Download]
  Pain Text (view in Webpage)		[Download]

  12 Strategies for Effective Search Engine Optimization (SEO)
• SEO Tip #1. Local Search Engine Advertising
• SEO Tip #2. Don't Confuse The Search Engines With Graphics
• SEO Tip #3. Title Tags & Why They Matter
• SEO Tip #4. What does a search engine look for?
• SEO Tip #5. Why Sitemaps Are Baby Food For Search Engines
• SEO Tip #6. It's All About Keyword Density
• SEO Tip #7. Naming Your Images for SEO Sucess
• SEO Tip #8. Age & Experience Matter
• SEO Tip #9. Reverse Archeology
• SEO Tip #10. Customize Your Website with Visitor's Search Keywords
• SEO Tip #11. Avoid Industry Jargon
• SEO Tip #12. Measure & Track Your SEO Efforts
  
• Top 10 Mistakes to Avoid in Direct Marketing:
• Mistake #1: Not doing any direct mail marketing at all
• Mistake #2: Not making an offer
• Mistake #3: Not including a way to respond
• Mistake #4: Sending mail to dead people
• Mistake #5: Graphics don't match marketing concept
• Mistake #6: Lack of Personalization
• Mistake #7: No Source Code Tracking
• Mistake #8: Sending too early or too late
• Mistake #9: Cheap Paper
• Mistake #10: One Shot Mailing vs Multi-step Campaign
  
• 6 Tips for Increasing Business in a Tight Economy:
• Tip #1: Ask For Referrals
• Tip #2: Listen to Customers With Surveys
• Tip #3: Use incentives to get people to act
• Tip #4: Offer an Educational Webseminar
• Tip #5: Redesign or Update Your Website
• Tip #6: Reach Out With An Oversized Postcard
  
• 8 Ways to Drive Targeted Traffic To Your Website:
  • 8 Ways To Drive Targeted Traffic #1: Give Away Something for Free (Acquire)
  • 8 Ways To Drive Targeted Traffic #2: Write an Article & Put on Your Website (Acquire)
  • 8 Ways To Drive Targeted Traffic #3: Host A Contest (Acquire + Retain)
  • 8 Ways To Drive Targeted Traffic #4: Cost Per Click Advertising (Acquire)
  • 8 Ways To Drive Targeted Traffic #5: Email Messaging (Retain)
  • 8 Ways To Drive Targeted Traffic #6: Print Advertising (Acquire)
  • 8 Ways To Drive Targeted Traffic #7: Build A Useful Web Application (Retain)
  • 8 Ways To Drive Targeted Traffic #8: Translate Your Site Into Another Language (Acquire)
    
• 10 Ways to Use PHP on Your Website:
  • 10 Ways to Use PHP On Your Website #1: What is PHP & Why Should I Care?
  • 10 Ways To Use PHP On Your Website #2: PHP Programming & Geolocation
  • 10 Ways To Use PHP On Your Website #3: Random Quotes and Testimonials
  • 10 Ways To Use PHP On Your Website #4: Using PHP on HTML Pages
  • 10 Ways To Use PHP On Your Website #5: Emergency Contact Information
  • 10 Ways To Use PHP On Your Website #6: Personalized Search Pages
  • 10 Ways To Use PHP On Your Website #7: PHP auto-detect mobile visitors to your website
  • 10 Ways To Use PHP On Your Website #8: Use PHP to Personalize Your Website With Customers Names
  • 10 Ways To Use PHP On Your Website #9: Use PHP to Send Emails From Your Site
  • 10 Ways To Use PHP On Your Website #10: Use PHP to Backup mySQL Databases
    
• Social Media Marketing Tips & Strategies:
  • Tip #1: A Video Is Worth More Than A Thousand Words
  • Tip #2: Headshots Are A Critical Component of Social Media Marketing
  • Tip #3: Facebook Places: The Next Big Thing? Or Come Rob Me?
  • Tip #4: Video Emails for Relgious Non-Profit Organizations
  • Tip #5: Google Instant Search Review
  • Tip #6: Book Marketing Case Study for Authors
  • Tip #7: SEO = PR - How A #1 Search Result in Google Led to NY Times Article
  • Tip #8: Facebook "Messages" System Review
  • Tip #9: Photos from Dec 21, 2010 Total Lunar Eclipse

     

Email Marketing - Can Spam Act Summary:

CAN-SPAM Act of 2003:

CAN-SPAM Act of 2003: download a summary to make sure your emails comply with the law.
Read More>>

Web Marketing Case Studies:

• SEO Case Study: Publish Your Content as an eBook
• CPC Case Study: Micro-Targeting Pay Per Click Campaign
• Case Study: Cost Per Click - Lead Generation Case Study for Energy Investment Company
• Non-Profit Fundraising Case Study: Brooklyn Autism Center Raises $76,625 in Campaign
• Case Study: Customer Paradigm Boosts City of Denver's Trade Show Business by 20%
• Trade Show Marketing: The Broadmoor (Exhibitor Show 2003)
• Part I: What If the Lights Go Out on Your Campaign?
• Part II: What If the Lights Go Out on Your Campaign?
• Taking A Stand for Organic: Making Customers Care
• Basking in the Orange Glo of Coupons

Technical Articles by Customer Paradigm:

• Removing all root emails from your Linux Server from the command line
• Restarting Services on a Linux server from command line
• Port 25 Block Workaround for your Linux Server
• Restart the Apache HTTPD Webserver Web Service from Crontab Each Day

Privacy Articles by Customer Paradigm:

• GEMI SD Planner - Sustainable Development Software Tool
• Your Cell Phone Tracks Your Every Movement
• Skipping TV Commercials Equals Stealing?
• Avoiding Pitfalls of Outsoucing your PHP Programming
• 45% of U.S. Population Has Email.
• Is Your Business Information Safe?
• Are your email messages being blocked or filtered?
• Cell records used to punch hole in suspect's story
• Contact Me Now option can help boost Web sales
• MLB Drug Testing: A Brilliant Bargaining Chip
• You thought your medical information was private?
• Make sure your business doesn't send spam
• Peeping Phones: Doesn't Privacy Matter?
• Princeton Admissions Department: Issue is Privacy, Not Hacking
• Email & Web Marketing Doesn?t Work?
• Jeff Finkelstein to be Keynote Speaker for Rocky Mountain Direct Marketing Association
• Starting A New Company Without Venture Capital
• Hotel Privacy: Minor Human Negligence Can Lead to Major Invasion of Privacy
• One Year Later: Privacy in the Post-September 11 World

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