 |
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| Rabbi
Jamie Korngold, the Adventure Rabbi, reading
a passage from her forthcoming book,
God Envy: A Rabbi's Confession (Jewish Lights
Publishing, 2011). |
Free
eBooks to reach new customers.
I
wanted a new, novel way to reach out to new customers.
Every week I write an eLearning column like this
one, and over time, I've amassed a significant
amount of content.
I
know that not everyone has the time or desire
to go to the www.CustomerParadigm.com website
to read each article, and so I bundled two of
the main topics into eBooks that people can download
onto their eBook Reader.
I have an iPad (as I've written about before),
and it's such an amazing way to interact with
content. Especially with free content. I've tried
out a number of free books, only to then buy titles
from the same author in the iTunes store.
Reaching
an elite audience.
At
the beginning of 2010, there were 2.1 million
US adults who owned electronic book readers. With
more than 3 million iPads sold since then, the
number has more than doubled in the first half
of 2010.
eBook
owners (Kindle, iPad, eReader and more) are 87%
more likely to have a household income of $100,000
or higher annually, and 111% more likely to have
obtained a Bachelor’s or post-graduate degree.
The
Strategy.
In
this case, the strategy was to combine the content
for these two eLearning Series into two free and
downloadable books:
- 12
Top Search Engine Optimization Techniques
- 12
Strategies for Effective Email
The
Process.
Here's
the basic process:
-
Using a basic Word document, strip out virtually
all formatting, including page numbers and other
information. Paste in your content, and organize
it using one basic font.
- Create
a book cover, using a 600 x 900 pixel sized
graphic (vertical orientation).
- Use
software to convert the Word document into the
following formats: ePub, TXT, PDF, RTF, MOBI,
LRF.
- Use
an online publisher to submit the book to content
providers.
Download
Each Book:
Title:
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12
Top Strategies for Search Engine
Optimization (SEO) |
| ISBN:
978-1-4523-5191-9 |
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Online
Reading (HTML): |
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Kindle
(.mobi): |
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ePub
(iPad, open format): |
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PDF
(home printing): |
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RTF
(word processors): |
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LRF
(Sony Readers): |
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PDB
(Palm Devices): |
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Plain
Text (no formatting): |
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Pain
Text (view in Webpage) |
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Title:
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12
Critical Strategies for
Effective email Communications |
| ISBN:
978-1-4523-9716-0 |
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Online
Reading (HTML): |
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Kindle
(.mobi): |
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ePub
(iPad, open format): |
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PDF
(home printing): |
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RTF
(word processors): |
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LRF
(Sony Readers): |
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PDB
(Palm Devices): |
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Plain
Text (no formatting): |
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Pain
Text (view in Webpage) |
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RTF
(word processors) |
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Book
Review.
Review
by: Robert
A. Boyd on Jul. 13, 2010: 
This
article gave me a compact and concise outline
of how search engines work, and how to take advantage
of their features. It is clear that the author
knows his stuff, and is willing to share it freely.
As a Smashwords author concerned with promoting
my own works, this is just the sort of thing I
need. I strongly recommend it.
Instructions
for iPad Users.
These
two books should be available through iBooks soon
(Apple iTune's Book Store). But until they are
available, you can add them to your iPad easily:
- Download
the .ePub file by clicking on the link above.
- Open
iTunes
- Click
on Books on the left menu
- Drag
the .ePub file onto the books area
- Synch
your iPad -- the eBook will now be ready to
read on your iPad
Summary.
A
few days ago, I uploaded my first eBook, 12
Strategies for Effective Email. It's now
been downloaded 74 times, reaching a new audience
of readers in a permission-based way.
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