A Complete Website, Designed In An Afternoon.

(Important restrictions apply to Customer Paradigm's Website in An Afternoon Service. Please see below or call for details.)

How It Works:

• You schedule a four-hour block of time (for example, 12 noon - 4:00 pm).

• By 4:00 pm, you leave with a functioning 4-6 page website, guaranteed.

Customer Paradigm's "Website in an Afternoon" Process:

• You will sit down with a project manager and Web designer, and review the more than 1,217 free Word Press themes and templates, color schemes and layouts for your site.
• The Web designer will then help you select and customize the layout.
• We'll install the WordPress Content Management System on your site, and apply the template, and add your logo.
• Depending on the template that's selected, we can modify color schemes to better match your brand.
• We will then add content pages to your site (you need to bring your own content). Typically, your Website in an Afternoon will include 4-6 pages.
• We will train you to add new content, images and video to your site through the content management system.
• Once the site is live, we will place a link to your new site on our company's blog, to increase visibility and search engine optimization value for your site.

During Your 4 hour Session, You'll Also Get:

• A search engine optimization consultation -- to discuss the best ways to get you to the top of Google and other search engine results.
• A Google Adwords consultation -- to discuss how to use Cost Per Click advertising to generate traffic and leads to your new site.
• An email marketing consultation -- to discuss how to leverage retention email marketing to friends, past customers and prospects in a permission-based, relevant way.
• A free copy of Jeff Finkelstein's 12 Critical Strategies to Effective email Communication as a downloadable eBook.
• You'll work with the same high-end team that creates compelling marketing campaigns and Websites for clients including Moen, 3M, Johns Hopkins University, DiscountDecorating.com and Adventure Rabbi.

What It Costs:

• Regular Price: $895
• Discounted Price: $495 (save $400 or 45%)

Why Such An Inexpensive Price?

• In these uncertain economic times, many businesses and organizations need a lower cost, fast way to have a professional web presence without breaking the budget.
• So we've streamlined our processes to bring the best of the open-source, free software (WordPress content management, free themes and templates), and created a quick process to allow us to design and launch a website for you in a single afternoon session.
• You can spend (including with us) thousands or tens of thousands of dollars for a custom-designed website that includes advanced programming features. For example, we manage the DiscountDecorating.com ecommerce website. It receives 23 million page views per month, and features more than 35,000 products. We're constantly modifying the site with new features, design and funcationality.
• The session is B.Y.O.C. (Bring Your Own Content). If you'd rather have us write the content, the process turns into a Website in a Day, which includes 4 hour of interviewing, writing and copy-editing for your site.

The secret inside scoop on why a lot of Websites Cost A LOT of money:

• One of the biggest costs in building a website is all of the back-and-forth process.
• The reason most custom-designed websites cost a lot of money is that you, the client, has to pay for all of the back-and-forth inefficiencies.
• Typically, the process goes something like this: First, a web designer sits down with a client and tries to find out what they want for the site (easily an hour or two). Next, they spend a few hours writing a proposal . Then, the designer waits for the client to make a decision to move forward (often a week or two, but sometimes even more). Then, you have an initial kickoff meeting (easily another hour). The designer will then go away for a week or so to come up with a design, and then will ask the client to review the design (often another 2-3 weeks). Once the non-working layout and design is approved, the design then has to be implemented in HTML. The copy needs to be written, formatted and added to the site. Images (professionally shot or stock photography) must be selected, re-sized, and blended into the content of the site. Videos must be shot, edited and uploaded. Someone then needs to track down FTP access and find out the name of the Web hosting company. Finally the site is pushed live three months later, and then the web designer is paid 30-60 days later. In some cases, it's not unlike the process of giving birth -- it can be painful.
• We streamline the process so that we can help you make fast, easy decisions, and develop a site that you'll love... all in an afternoon.

Advantages of the Website Designed in an Afternoon Service:

• Quick, fast, easy process
• Low cost
• WordPress system is highly reliable, and has thousands of plugins and applications add functionality of your site.
• WordPress CMS software is very secure, and is built on an open-source platform.
• Work with a professional team who knows design, SEO, marketing and more.
• We can make the site look really good, even though it's not a custom design.
• You'll be trained how to use your system.
• Because the system is template-based, you can change the layout of the site easily in the future.
• We're here to help with your other Web marketing needs.
• You can work directly with a Real Person, sitting in our office in Boulder, Colorado.
• Unlike many others in the Web world, we answer the phone. We respond quickly to emails, and are here to help with any questions you might have.

Disadvantages of Website Designed in an Afternoon Service:

• This is not a great option if you are looking for a custom-designed website. You must be willing to work with the 1,217 templates as a starting place for your website design.
• If you like to have a lot of time to decide on colors, layout and more, this option may not be for you.
• If you need a lot of advanced functionality (appointment scheduling, ecommerce system) we will not be able to accomodate you in a four hour block of time - you may need more time.

Other Included Options on Your Website:

• WordPress Content Management System - award-winning system currently used by 25 million of websites (from Fortune 500 to small business sites).
• The WordPress content management software gives you full control over adding / editing content pages on your site, and there are thousands of plugins and themses available.
• Top, Side and Bottom Menu Navigation (depending on the template and layout selected)
• Site statistics - know how many people are visiting your site, and where they're coming from
• Blog for your site - added in automatically. You can have other people in the organization who are approved to add blog posts, too.
• Contact form - makes it easy for people to fill out a form and contact you (often this is better than just including your phone number on your site).
• Twitter integration - we can have your website automatically display posts from your Twitter account. Don't have Twitter? We can get you set up on it during the 4 hour session..
• Facebook Page integration - we can link your website to your Facebook Fan Page or Group. Don't have a Facebook Group or Fan Page? We can set you up with this during the 4 hour session.
• Photo gallery plug-in - display photos on your site easily.
• YouTube Video integration - we can display one or more YouTube videos automatically on your website.

Frequently Asked Questions (FAQs) About Customer Paradigm's Website in an Afternoon Service:

Will I Get A Nice Looking Site if it's Built in Just One Afternoon?

• Yes. We will create a semi-customized website that builds trust and confidence in your organization, and looks clean, professional and inviting.
• We're experts at creating sites that look good, but will also be able to be updated easily by you or anyone else on your team.
• Your customers will look at your Website and will be impressed.

How Many Web Pages Will I Get?

• During the four hour session, we'll realistically be able to add 4-6 pages to you site. Common pages will include: Home Page, About Company, Products / Services Pages, and Contact Information.
• However, with the WordPress Content Management System, you'll be able to add unlimited pages of content, graphics, blog posts, videos and more.

What If I Don't Live in Boulder or Denver, Colorado. Can I still have a Website built in an afternoon?

• Yes. There are a few options, but the best one includes coming to visit us here in Boulder, Colorado to design your website. We're located only 45 minutes away from Denver International Airport. Think of the money you'll save by not spending $5,000 or more on a custom-designed website. Add airfare, a shuttle from the airport, and we can even show you some of the best restaurants in town, too.
• We can also work remotely by screensharing applications (such as those on Skype). However, this tends to be a lot less efficient than looking at the same screen together in person, but we've made it work before.

Why Shouldn't I Spend $4.00 on a point-and-click Website Building System that I saw on TV?

• You certainly can, and many people who come to us have tried to use a "simple" website builder system, but been frustrated with the limited amount of customization and ability to update their site. Most of those systems also try to rope you into paying a hefty monthly fee for their service, too.
• The difference between a free or low cost Web design system and us is the difference between hiring a talented team of designers, programmers and Web marketers, and trying to do it yourself... and if you get stuck, trying to navigate through a voice mail phone tree.
• We're real people, here to help.

Why Use Customer Paradigm?

• Since 2002, we've created hundreds of websites for clients across the US.
• We use a project management system to track all projects - big and small - and make sure we keep on top of all of the details.
• We're a professional team that brings together decades of Web experience. From Search Marketing to design to custom programming, our team can handle everything Web.
• We're a local company in Boulder, Colorado, and you can sit down -- in person -- with the team to bring your site from concept to design to reality in just four hours.
• We constantly look at Websites and interactive marketing from the your end customer's perspective -- designing sites and campaigns that will make people's lives better, faster, cheaper, and easier.
• This is what we do professionaly, day in and day out. No need to hound your brother-in-law to make changes to your site. We're here, we answer the phones, and we respond quickly to emails.
• We've won numerous industry awards, including the Rocky Mountain Direct Marketing Association's Supplier of the Year. Our Founder, Jeff Finkelstein, has been labeled a "Web Guru" by the New York Times.

Additional options that are included with the WordPress Content Management System software:

• Comments — Visitors to your site can leave comments on individual entries, and through Trackback or Pingback can comment on their own site. You can enable or disable comments on a per-post basis.
• Spam protection — Out of the box WordPress comes with very robust tools such as an integrated blacklist and open proxy checker to manage and eliminate comment spam on your blog, and there is also a rich array of plugins that can take this functionality a step further.
• Full user registration — WordPress has a built-in user registration system that (if you choose) can allow people to register and maintain profiles and leave authenticated comments on your blog. You can optionally close comments for non-registered users. There are also plugins that hide posts from lower level users.
• Password Protected Posts — You can give passwords to individual posts to hide them from the public. You can also have private posts which are viewable only by their author.
• Multiple authors — WordPress’ highly advanced user system allows up to 10 levels of users, with different levels having different (and configurable) privileges with regard to publishing, editing, options, and other users.

What You Need to Bring To the Session:

• You bring your domain name and hosting information, including FTP access and a mySQL database (or we can help you set this up for you).
• A copy of your logo in electronic format
• B.Y.O.C. : Bring Your Own Content for your site (home page copy, about company, contact information, services / product)
• Any images you'd like to use on the site in a digital format.

What's Required to Get Started:

• A domain name (we can help you register one if you don't have one already)
• A Web hosting account that supports the most recent version of php and mySQL. (We can also help you get set up if you don't have this.)
• An email account (we can create this for you and/or set up youremail@yourdomain.com)
• A few sample sites that you like, and a few site you don't care for (and why)

What The Website In An Afternoon Service Doesn't Include:

• You are not going to get a complete, custom-designed website in four hours. You will receive a website that is based on the 1,217 free WordPress templates, that can then be tailored to match your company's logo and/or color scheme. If you're super-picky about design layout (i.e. you spend more than $500 each for chairs in your kitchen), we may want to add more design time to the process. Additional time is billed at $85 per hour.
• This service doesn't include content development or writing. If you need content written for your website, please add an additional four hours of time.
• You won't get an eCommerce website in four hours, either, or any customized web application development.

Additional Add-On Options:

• Local Directory Listing: Get your website listed on the top ten local directory search listings, $125
• Additional Design time: If you're really picky about design and customization, we can further customize the templates, or even create one from scratch on an hourly basis at $85 per hour.
• Content Development / Content Writing: 4-6 hours @ $85 per hour
• Photoshoot for products, headshots: 1-3+ hours @ $85 per hour, includes digital files.
• eCommerce Store: $725 + hourly for preparing product images or uploading products to the system.
• Mobile Site: $125, automatically detects if a person is visiting from a mobile device and displays a streamlined website designed to fit their small screen.
• Basic Flash Animation: 6-12 hours @ $85 per hour
• Google Adwords CPC Campaign Setup, including one ad group, geographic targeting, up to 20 keywords, setting of daily budgets, $125. Note: all advertising will be billed directly to your credit card.
• Search Engine Optimization (SEO): initial baseline report that monitors up to 20 keywords for your site across the major search engines, including your competitors, and page title, meta data and backlinking services, starts at $125.
• Web hosting (if you don't have a hosting account), includes grid-level cloud hosting, FTP access, mySQL database support, 5 POP email addresses, $25 per month.
• Google Sitemap Submission: $95, includes creating a Google-friendly XML sitemap for your website, registering your website with Google through special Webmaster tools for speedy indexing, and submitting your site's content directly into Google's system.
• Logo Design: 6-12 hours @ $85 per hour
• Business Card Layout: 4-6 hours @ $85 per hour
• Tri-Fold Brochure (Printed): 10-15 hours @ $85 per hour
• Advanced Design Services (custom design), hourly or on a project basis.
• Additional training for content management system: $85 per hour
• Offsite database backup services: $15 per month

Payment Methods Accepted:

• Visa, MasterCard, Amex, Cash, Check and PayPal.
• We're not able to accept barter, including live chickens, for this service (some of our team is Vegan).
• Payment is due at the beginning of the session.

Our 100% Satisfaction Gurarantee:

• We guarantee that at the end of the afternoon, you will have a live and working website, and that you will be trained on how to add, edit and update content and graphics on the site, or we will continue working with you until the site is live and operational.
• Important restrictions: Our guarantee is based upon you, the client, bringing your content, a logo and all hosting information for the website (FTP, control panel, database access, domain name registrar for DNS records). You (the client) are also responsible for making timely decisions during the design session to select and customize a template.
• Within the four hour session, we will create 4-6 pages of content, and customize the template, but please realize that some design changes and modifications are not possible to do in a 4 hour session, and may be done an an hourly or project basis if more content is needed or desired. eCommerce set up, content development, graphic design services are quoted above.

Other important things to know about our Website in an Afternoon Service:

• Just because you create a website, doesn't mean that you're going to instantly get traffic. A brand-new website is much like a retail store that's hidden in an alley, and you need to spend time and energy driving visitors to your site.
• While we will create a compelling, cutting-edge website, it's not going to be "just like Amazon.com." Last year, Amazon.com received $24 billion in revenue through their site. They also spent hundreds of millions of dollars per year building new features into their website, too. (Which of course, we can do for you, too. But probably not in four hours.)

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